Mobile advertising

Post on 09-May-2015

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While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them. Be sure to check out the other presentations we gave at our LBi Client Afternoon.

Transcript of Mobile advertising

Mobile advertising

In the future we will make more

money from Mobile advertising

than online

- A guy from Google

Source : IAB Mobile workshop

Mass MediaEveryone has one …. Or more

PersonalAllow one to one communication

All in one mediaInternet – Radio – TV - Articles

NomadThe right ad in the right location

Always on95% never switch off their phone

Source : IAB Mobile workshop

Source : Wikipedia

Source : Apollo Bravo

Source : Apollo Bravo

Source : IAB Mobile Workshop

Mobile ticketing/couponing

Source : IAB Mobile Workshop

Mobile applications

Source : IAB Mobile Workshop

Geo location

Source : e-Marketeer

Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)

Source : Morgan stanley « tech mobile internet report » dec 2009