Mobile 2012 Dionne Lew

Post on 01-Nov-2014

819 views 1 download

Tags:

description

 

Transcript of Mobile 2012 Dionne Lew

CeBitDionne Lew

Director Corporate Communications

VicRoads

Who is the customer?

What do they want ?

When?

How?

Digital strategy

Safety

GLS – GLS DirectRouteToLicenceTown

City GT

Dhead - TurnOffTwitterFINAL2

Dhead - UsingYourPhone Aeroplane

Dhead - UsingYourPhone Medical

Drive IQ - DriveIQ SM

Drive IQ – driveIQ a3 poster new

eBooks - ebook

Apps – RoadMode

Learnings

Rodney – House of whacks

Traffic

Apps - Appinuse

Real time information

Apps - SmartPark

Apps - victraffic3

Procurement

Procurement

Consultation

Customer service

CALD – OLD – Transfers - Burmese

CALD – NEW – VIET Demerit

Points

Sample Driver’s Licence

Eddie

Process

Learnings

All channels should be underpinned

by strategy

Future skills

Prime the well