2012

ELLE 2

why ЕLLE?

The mosT popular fashion magazine in The world

unique concepT:

«fashion» goes beyond Theusual scope and is relaTedTo The whole lifesTyle

ELLE 3

•Informs

•EntErtaIns

•InspIrEs

ELLE 4

BIggEst fashIon tItLE In thE worLd

ELLE 5

ediTions worldwide

women worldwide read elle every monTh

worldwide monThly circulaTion

44

21 000 000

6 600 000

Lagardère advertizing 2011 data

ELLE 6

BIggEst fashIon tItLE In ukraInE

elle ToTal audience in ukraine

regular audience in ukraine

biggesT circulaTion among fashion magazines

leader in adverTising pages among fashion female TiTles in 2011

1 401 000

320 000

80 000

957

Comcon 2011 data

ELLE 8

ELLE 9

advErtIsIng EffICIEnt tItLE

Cosmopolitan

elle22%

elle

957

Cosmopolitan16%

Marie Claire13%

704

552 516485 483

359

231

MarieClaire

Nataly

Nataly13%

Harper̀ s Bazaar11%

Harper̀ sBazaar

Zhenskiy Zhurnal11%

Zhenskiy Zhurnal

L̀ Officiel8%

L̀ Officiel

Pink6%

Pink

The largesT adverTising volume among fashion magazines 2011

adverTising pages volume in fashion magazines 2011

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advErtIsIng

TerriTory of world famous, premium brands

BEauty armani, Biotherm, Burberry, Calvin klein, Cerruti, Chanel, Clarins, Clinique, dolce & gabbana, dior, Estée Lauder, fendi, givenchy, gucci, guerlain, kérastase, Lancôme, Loewe, nina ricci, prada, paco rabanne, salvatore ferragamo, serge Lutens, shiseido, valentino, versace, ysL.

fashIon Burberry, Bally, Calvin klein, Chanel, Chloé, Cerruti, dior, dolce & gabbana, Escada, ferré, gucci, hugo Boss, kenzo, Le silla, Loro piana, Louis vuitton, max mara, prada, salvatore ferragamo, trussardi, valentino, ysL.

watCh & JEwELry audemars piguet, Baume & mercier, Boucheron, Breguet, Bucherer, Bvlgari, Carrera y Carrera, Cartier, Chanel, Chopard, damiani, gavello, girard-perregaux, graff, Jacob & Co, Jaeger-LeCoultre, korloff, mikimoto, montblanc, piaget, pierre kunz, pomellato, roger dubuis, theo fennell, tiffany & Co., ulysse nardin, van Cleef & arpels.

auto ford, Lexus, mazda, mercedes, porsche, range rover, volvo.

Fashion47% Fashion

40%

Other9%

Other10%

Jewelry15%

Jewelry20%

Beauty29%

Beauty30%

elle global

global luXury environmenT: The lisT of adverTisers

elle ukraine

ChernovtsY

1,29

lutsk

1,19

uZhGoroD0,87

Ivano-Frankovsk

0,98

lvov

4,44ternopol

1,13

khmelnYtskY

1,3

rovno

0,91

ChernovtsY

1,29

vInnItsa

0,68

Dnepropetrovsk

10,27 Donetsk

6,91

ZhItomIr

0,53

ZaporoZhYe

3,45

kIev

34,79

kIrovoGraD

0,62

luGansk

2,78

nIkolaYev

1,66oDessa

8,1

poltava

1,88

sumY

0,5

ternopol

1,13

kharkov

6,56

kherson

1,58

khmelnYtskY

1,3CherkassY

1,16

ChernIGov

0,73

autonomousrepublIC CrImea

15,38

rovno

0,91

ELLE 13

ELLE has a distribution network throughout ukraine.

map

Diana Pernet and Sonya Zabouga at ELLE VIP CLUB Fashion

Olga Alionova and Zinaida Likhacheva at ELLE VIP CLUB Dinner

The cup designed by Stephen Webster exclusively for ELLE Style Awards

Exclusive limited edition of elegant jewelry pendants for ELLE VIP CLUB members, designed in cooperation with ELLE Ukraine team

DJ Alex Guesta, special guest of the anniversary parties

ELLE team

Guest editors of anniversary issue Domenico Dolce and Stefano Gabbana

Irina Danilevskaya and Sonya Zabouga

ELLE 15

Leigh Lezark, guest star of anniversary party in Kiev

ouTdoor adverTising

Tv

radio

press

inTerneT

•

•

•

•

•

evenTs sponsorship

eXhibiTions

supporT for ukrainian fashion week

elle sTyle awards

elle vip club

elle shopping nighT

•

•

•

•

•

•

promotEs fashIon In ukraInE

Vera Brezhneva, winner of ELLE Style Awards in the “Actress” nomination

ELLE is always advertised through:

ELLE 16

rEadEr

fashion conscious

open minded

curious

eclecTic

smarT

well educaTed

spiriTed

•

•

•

•

•

•

•

ELLE reader leads an active lifestyle

audIEnCE

ELLE 19

upscale fashion magazine

ELLE 1401 51,4 31,5 55,4

marie Claire 515 43,5 31,5 60,4

L’officiel 500 53,5* 42,1* 54,9*

harper's Bazaar nd nd nd nd

Cum

ulativ

e au

dien

ce, th

ousa

nds

hig

h pe

rsona

l inco

me

(%)

activ

e (re

gula

rly a

ttend

sth

eatre

s, cin

emas

, con

certs

,nig

ht c

lubs,

gale

ries)

(%)

parti

cula

rly in

tere

sted

in re

ading

abo

ut fa

shio

n, c

loth

ing,

cosm

etic

s, pe

rfum

erie

(%)

sourse: Comcon 2011* indicative data

EdItorIaL ContEnt

fashion

beauTy

feaTures

celebriTies

oTher

44%

23%

18%

10%

5%

fashIon

ELLE 23

ELLE decodes the fashion trends to inspire women to be stylish in their own personal way. ELLE fashion offers a well balanced selection of:

ELLE’s fashion director - natalya osadchaya

inspires

miX & maTch (luXury & high sTreeT sTyles)

inTernaTional and ukrainian designers

celebriTies in model roles

besT ukrainian and worldwide famous phoTographers

•

•

•

•

BEauty

ELLE 25

helps women to open their potential.

the professional guide to the latest developments in beauty, health and wellness.

Beauty and health Editor ELLE – marianna partevyan

ELLE STRENGTHS

•

•

•

•

•

•

reliabiliTy

eXperTise

eXclusive sTories

objecTive analysis

beauTy-eXperience of The acTual women

pracTical advice

ELLE 26

MiNi-pRoducTS oN THE covER BookLET iNSERTioN

SacHETSpEciaL iNSERTS

SpEciaL SuppLEMENTSTiLL LifE

spECIaL advErtIsIng proJECts

ELLE 27

iNSidE GaTEfoLd pHoTo SHooTiNG

coLLaGE/iLLuSTRaTioN

SpEciaL SuppLEMENT

creaTive approach

cooperaTion of sTrong brands

cooperaTion wiTh professional Team

visual conTrasT

•

•

•

•

ELLE 28

ELLE 29

ratE Card

1/1 page .......................................................................................................................................................................................€ 7 150double page spread ..............................................................................................................................................................€ 13 0001/2 page...................................................................................................................................................................................... € 5 4001/3 page.......................................................................................................................................................................................€ 4 700opening gatefold...................................................................................................................................................................€ 23 900first spread .................................................................................................................................................................................€ 23 300second spread .........................................................................................................................................................................€ 22 700third spread ............................................................................................................................................................................... € 21 950fourth spread .............................................................................................................................................................................€ 21 400fifth-tenth spreads ................................................................................................................................................................... € 20 800spread till «ELLE style» ............................................................................................................................................................ € 20 300spread till «first Look» ............................................................................................................................................................. € 20 000single page facing table of contents .................................................................................................................................€ 11 300single page facing ‘musthave’/ editor’s letter/ ‘letters’ ................................................................................................€ 10 700single page in «elle style» .....................................................................................................................................................€ 10 000page in 1/4 of edition ............................................................................................................................................................... € 9 500right hand page in 1/3 of edition ........................................................................................................................................€ 9 000double page spread in 1/3 of edition .............................................................................................................................€ 14 500Inside back cover .....................................................................................................................................................................€ 11 300Back cover .................................................................................................................................................................................€ 18 900

tILL «BEauty»first spread till «Beauty» ...........................................................................................................................................................€20 000second spread till «Beauty». ................................................................................................................................................. €19 400single left page opening till «BEauty»................................................................................................................................ €7 000special placement ...............................................................................................................................................................................+5%guaranteed right hand page ................................................................................................................................................. €7 400

taxes are not included.*Euro at the rate of national Bank of ukraine at the moment of of invoice issuance.

gatefold and scented strip upon request. please see our calendar for bookingand cancelation dates and material deadlines.

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produCtIon dEadLInEs

IssuE BookIng/CanCELLatIon dEadLInE

ad matErIaLs dEadLInE on saLE datE

January 2012 №128 10 november 15 november 18—20 december

february 2012 №129 10 december 15 december 18—20 January

march 2012 №130 10 January 15 January 18—20 february

april 2012 №131 10 february 15 february 18—20 march

may 2012 №132 10 march 15 march 18—20 april

June 2012 №133 10 april 15 april 18—20 may

July 2012 №134 10 may 15 may 18—20 June

august 2012 №135 10 June 15 June 18—20 July

september 2012 №136 10 July 15 July 18—20 august

october 2012 №137 10 august 15 august 18—20 september

november 2012 №138 10 september 15 september 18—20 october

december 2012 №139 10 october 15 october 18—20 november

puBLiSHiNG HouSE «HEaRST SHkuLEv ukRaiNE»,146, Zhylianskaya str., 3rd floor, kiev, tel. (044) 496 1592

advertising department: tel. (044) 496 1595

ContaCts

general director sErgEI mIroshnyChEnkosmiroshnychenko@hsu.com.ua

Editor-in-Chief sonya ZaBougasZabouga@elle.com.ua

advertising sales director nataLIya dunaIskayandunaiskaya@hsu.com.ua

head of advertising department oLga koZyuraokozyura@elle.com.ua

advertising sales manager nonna panInanpanina@hsu.com.ua

advertising sales manager oLga LEmZyakovaoLemzyakova@hsu.com.ua

marketing director anna toLstykhatolstykh@hsu.com.ua

Brand manager oLga koChEshkovaokocheshkova@elle.com.ua

pr manager IrIna vytsupIvytsup@hsu.com.ua