Post on 29-Nov-2014
description
”Mission of Finland” – ”Lärdomar för Norden?”
Institutionsseminarium 31. March 2011
Demos Helsinki Aleksi Neuvonen
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
COUNTRY BRANDING COULD BE...
COUNTRY BRANDING COULD BE...
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
What are the things that give us hard times in the future?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
In what are we good at,
are our assets
resilient?
What are the things that give us hard times in the future?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Globalized culture,
open markets – where are we standing?
In what are we good at,
are our assets
resilient?
What the others think of us?
Do they grasp our greatness?
What are the things that give us hard times in the future?
How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!
Country Brand Report 25.11.10.
MISSION
FOR FINLAND
!
Strengths
Megatrends
Tasks
STRENGTHS
Global population growth
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
DRINK FINLAND
Dismantling hierarchical systems
STRENGTHSFINLAND GIVES YOU A LESSON
Global population growth
DRINK FINLAND
FINLAND – IT WORKS
Dismantling hierarchical systems
TRENDS
Global population growth
Dismantling hierarchical systems
TRENDS
Global population growth
From force to information and expertiseInflation of manufacturing
Ever-changing marketsOpen labour markets
Continuous learningServices
Loosening of family tiesEmancipation through education
Open information = open educationProficiency in teaching
Armies of the idleEqual rights to education
Collaboration skillsConsumption driven leisure time
Amateur enthusiastsExperience economy
Dismantling hierarchical systems
Increasing equalityRights of the individual
Flexible and adaptable competencies
Capability to re-learnQuality of life attracts talent
Science and Technology driven change
Governance of technologySearch for meaningsUser-focused design
Global population growthDepleation of natural resources
Climate changeUrbanisation
CleantechScience-based decisions
Water crisisDemand for everyday green
Experiencing natureTechnology driven by wicked problems
Dismantling hierarchical systems
TASKS
Global population growth
Dismantling hierarchical systems
Global population growth
Dismantling hierarchical systems
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH
‣CASTING AN UTOPIA OF BETTER FUTURE
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH
‣CASTING AN UTOPIA OF BETTER FUTURE
‣BUILDING A PROGRAMME TO MEET THE GRAND CHALLENGES
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH
‣CASTING AN UTOPIA OF BETTER FUTURE
‣BUILDING A PROGRAMME TO MEET THE GRAND CHALLENGES
‣FOSTERING THE EXISTING, RESILIENT STRENGTHS
A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS
‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH
‣CASTING AN UTOPIA OF BETTER FUTURE
‣BUILDING A PROGRAMME TO MEET THE GRAND CHALLENGES
‣FOSTERING THE EXISTING, RESILIENT STRENGTHS
WHAT IS THE SOURCE OF
THE STRENGTHS ?
”The commons is terminology referring to resources that are
collectively owned or shared between or among populations.”
Education
Education is not only about high quality public schools; it
is also about pro-education attitudes at homes, appreciation of teachers and
popularity of teaching career.
Education is not only about high quality public schools; it
is also about pro-education attitudes at homes, appreciation of teachers and
popularity of teaching career.=
Education is not only about high quality public schools; it
is also about pro-education attitudes at homes, appreciation of teachers and
popularity of teaching career.=
is more of a commons than public property.
“HOW FINLAND WILL
SOLVE THE WORLD’S MOST
WICKED PROBLEMS?”
1.The problem is not understood until after the formulation of a solution.
2.Wicked problems have no stopping rule.
3.Solutions to wicked problems are not right or wrong.
4.Every wicked problem is essentially novel and unique.
5.Every solution to a wicked problem is a 'one shot operation'
6.Wicked problems have no given alternative solutions.
Wicked problems definition by Jeff Conklin
Wicked problems = endless opportunitiesWicked problems = ethical basis for motivation
WHAT ARE THE TASKS
FOR?
Scarcity of natural resources
Ageing population
Open information
Global culture
Problems in engageing
Scarcity of natural resources
Ageing population
Open information
Global culture
Problems in engageing
Municipality
State
NGOs
Corporations
Scarcity of natural resources
Ageing population
Open information
Global culture
Problems in engageing
Municipality
State
NGOs
Corporations
COUNTRY BRAND
BRANDING
DEBRANDING
DEMOCRATICEP
BRANDING
WHAT NEXT?
MISSION FOR FINLAND
-TASK FORCE?
MISSION FOR FINLAND
-TASK FORCE?
...and other interested partners
FURTHER STUDY: A COUNTRY
BRAND AS A TOOL FOR PLANNING/
FORESIGHT/ENGAGEING