Mission for finland 310311

”Mission of Finland” – ”Lärdomar för Norden?”

Institutionsseminarium 31. March 2011

Demos Helsinki Aleksi Neuvonen

How Finland will solve the world’s most wicked problemsCONSIDER IT SOLVED!

Country Brand Report 25.11.10.

MISSION

FOR FINLAND

!

COUNTRY BRANDING COULD BE...



MISSION

FOR FINLAND

!



MISSION

FOR FINLAND

!

Globalized culture,

open markets – where are we standing?



MISSION

FOR FINLAND

!

Globalized culture,


What are the things that give us hard times in the future?



MISSION

FOR FINLAND

!

Globalized culture,


In what are we good at,

are our assets

resilient?




MISSION

FOR FINLAND

!

Globalized culture,


In what are we good at,

are our assets

resilient?

What the others think of us?

Do they grasp our greatness?




MISSION

FOR FINLAND

!

Strengths

Megatrends

Tasks

STRENGTHS

Global population growth

Dismantling hierarchical systems

STRENGTHSFINLAND GIVES YOU A LESSON





DRINK FINLAND




DRINK FINLAND

FINLAND – IT WORKS


TRENDS



TRENDS


From force to information and expertiseInflation of manufacturing

Ever-changing marketsOpen labour markets

Continuous learningServices

Loosening of family tiesEmancipation through education

Open information = open educationProficiency in teaching

Armies of the idleEqual rights to education

Collaboration skillsConsumption driven leisure time

Amateur enthusiastsExperience economy


Increasing equalityRights of the individual

Flexible and adaptable competencies

Capability to re-learnQuality of life attracts talent

Science and Technology driven change

Governance of technologySearch for meaningsUser-focused design

Global population growthDepleation of natural resources

Climate changeUrbanisation

CleantechScience-based decisions

Water crisisDemand for everyday green

Experiencing natureTechnology driven by wicked problems


TASKS



A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...

A COUNTRY BRAND COULD HELP THE SOCIETY THROUGH...‣CREATING INSPIRING SLOGANS


‣OFFERING AN ICON FOR CITIZENS TO IDENTIFY WITH



‣CASTING AN UTOPIA OF BETTER FUTURE




‣BUILDING A PROGRAMME TO MEET THE GRAND CHALLENGES




‣BUILDING A PROGRAMME TO MEET THE GRAND CHALLENGES

‣FOSTERING THE EXISTING, RESILIENT STRENGTHS

WHAT IS THE SOURCE OF

THE STRENGTHS ?

”The commons is terminology referring to resources that are

collectively owned or shared between or among populations.”

http://en.wikipedia.org/wiki/Resource

http://en.wikipedia.org/wiki/Resource

http://en.wikipedia.org/wiki/Collective

http://en.wikipedia.org/wiki/Collective

Education

Education is not only about high quality public schools; it

is also about pro-education attitudes at homes, appreciation of teachers and

popularity of teaching career.



popularity of teaching career.=



popularity of teaching career.=

is more of a commons than public property.

“HOW FINLAND WILL

SOLVE THE WORLD’S MOST

WICKED PROBLEMS?”

1.The problem is not understood until after the formulation of a solution.

2.Wicked problems have no stopping rule.

3.Solutions to wicked problems are not right or wrong.

4.Every wicked problem is essentially novel and unique.

5.Every solution to a wicked problem is a 'one shot operation'

6.Wicked problems have no given alternative solutions.

Wicked problems definition by Jeff Conklin

Wicked problems = endless opportunitiesWicked problems = ethical basis for motivation

WHAT ARE THE TASKS

FOR?

Scarcity of natural resources

Ageing population

Open information

Global culture

Problems in engageing


Ageing population

Open information

Global culture


Municipality

State

NGOs

Corporations


Ageing population

Open information

Global culture


Municipality

State

NGOs

Corporations

COUNTRY BRAND

BRANDING

DEBRANDING

DEMOCRATICEP

BRANDING

WHAT NEXT?

MISSION FOR FINLAND

-TASK FORCE?

MISSION FOR FINLAND

-TASK FORCE?

...and other interested partners

FURTHER STUDY: A COUNTRY

BRAND AS A TOOL FOR PLANNING/

FORESIGHT/ENGAGEING

Mission for finland 310311

Documents

Transcript of Mission for finland 310311