Lean Startup

Mini-Training

23/08/2013

“Lean Startup isn't about being cheap [but

is about] being less wasteful and still doing

things that are big.” Eric Riess

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Lean Startup

• 2007:

• Steve Blank & Eric Ries, … worked on how to validate some business models for startups.

It leads to the Lean Startup movement.

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Lean

• Lean = maximizing customer value while minimizing waste

• Waste in a startup is …

… working on the wrong IDEA

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Learn fast

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Tool #1: Minimal Viable Product

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Tool #2: Actionable metrics vs Vanity Metrics

• An actionable metric is one that ties specific and repeatable actions to observed results.

• The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next.

1. Focus on Macro effect and identify key metrics

2. Map metrics to actions

3. Create simple reports

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Tool #3: Split Testing

• Or A/B Testing

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Tool #4: Continuous Deployment

• « Software only produces value when it’s in production. »"

Martin Fowler!

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Tool #5: Pivot or Persevere

• Based on lessons learnt, pivot (= change ideas) or persevere

• Difficulty is to identify when to do it

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Lean Design

• How many of you work in a Startup ?

• A startup is a « Group of individuals working on a product or service in uncertain conditions»!

• Each team is sort of a startup…

• Lean Design = Integrate Lean Startup, Customer Development, Lean Product Development in a large company

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Create the right thing

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MVP continuous delivery

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References

• CercleAgile_LEANSTARTUP_11-07-2013.pdf (from http://cercleagile.fr/)

• http://theleanstartup.com/

• http://www.startuplessonslearned.com/

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Questions

• Any questions?

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Find out more

• On https://techblog.betclicgroup.com/

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About Betclic • Betclic Everest Group, one of the world leaders in online gaming, has a unique portfolio

comprising various complementary international brands: Betclic, Everest Gaming, bet-at-home.com, Expekt…

• Active in 100 countries with more than 12 million customers worldwide, the Group is committed to promoting secure and responsible gaming and is a member of several international professional associations including the EGBA (European Gaming and Betting Association) and the ESSA (European Sports Security Association).

• Through our brands, Betclic Everest Group places expertise, technological know-how and security at the heart of our strategy to deliver an on-line gaming offer attuned to the passion of our players.

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