SXSWi – Ben Scofield – @bscofield

MIND CONTROLpsychology for the web

CORRELATION≠

CAUSATION

correlation

causation

HEURISTICS

Likeability

LESSONBe likeable

NO KIDDING?

Social Proof

FIRST

FIRST FOLLOWER

FIRST FOLLOWER

A

B

C

LESSONShow people what their peers are doing

Authority

LESSONShow people you are trustworthy

Reciprocity

LESSONGive people something for free

Scarcity

LESSONTell people when time is running out

Commitment

LESSONGive people a low-cost way to commit

The Decoy Effect

$5 USD

¥5 CNY

$5 CAD

£5 GBP

€5 EUR

LESSONMake it easy to compare choices

LESSON... or stack the deck for your favorite

DATING DECOY

LESSONStudy the research

LIKEABILITY

AUTHORITY

SOCIAL PROOF

COMMITMENT

WHAT ELSE?

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THANK YOUBen Scofield ben.scofield@viget.com - @bscofieldhttp://speakerrate.com/bscofieldhttp://viget.com