Mind Control: Psychology for the Web
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Transcript of Mind Control: Psychology for the Web
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SXSWi – Ben Scofield – @bscofield
MIND CONTROLpsychology for the web
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CORRELATION≠
CAUSATION
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correlation
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causation
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HEURISTICS
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Likeability
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LESSONBe likeable
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NO KIDDING?
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Social Proof
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FIRST
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FIRST FOLLOWER
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FIRST FOLLOWER
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A
B
C
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LESSONShow people what their peers are doing
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Authority
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LESSONShow people you are trustworthy
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Reciprocity
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LESSONGive people something for free
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Scarcity
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LESSONTell people when time is running out
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Commitment
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LESSONGive people a low-cost way to commit
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The Decoy Effect
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$5 USD
¥5 CNY
$5 CAD
£5 GBP
€5 EUR
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LESSONMake it easy to compare choices
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LESSON... or stack the deck for your favorite
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DATING DECOY
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LESSONStudy the research
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LIKEABILITY
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AUTHORITY
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SOCIAL PROOF
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COMMITMENT
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WHAT ELSE?
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THANK YOUBen Scofield [email protected] - @bscofieldhttp://speakerrate.com/bscofieldhttp://viget.com