Mike Harris Art Director and Copywriter

Here is my folio

Section 1 Ads I have written and art directed

Section 2 Copywriting

Ads I have written and art directed.1

AWARDS WON AT AMV BBDOAMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR AWARDS WON AT AMV BBDOAMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR THE ECONOMISTCAMPAIGN PRESS FOR THE ECONOMIST CAMPAIGN PRESS FOR SAINSBURY’S

I have worked at JWT, Lowe, McCann and other good London agencies.

I have freelanced for M&C Saatchi, Adam & Eve, Leo Burnett, Ogilvy Ogilvy One, CHI and KROW.Also for agencies in Tunbridge Wells, Hertfordshire, Sussex and McCann in Birming-ham.

You can see work I have written and art directed myself at www.mikeharris-ad.com

I am available freelance or full time, in or outside of London, for any opportunity to do good work,

.

My name is Mike Harris.

I have worked in many London agencies but working on The Economist posters for David Abbott at AMV BBDO wasa time I shall never forget.

I worked at the agency for ten years. Some really great work had been done on this highly acclaimed, award-winning campaign by some very clever people, including of course one of the best creative directors in the world.

One day I found myself in the highly unusual situation of not being head down on the Sainsbury’s work which David had hired me to look after, so I wandered into his office and offered my services.

He said we needed a new idea for The Economist London taxis.

After numerous trips to David’s office my taxi ideas so far were not causing him to jump up and down (his favourite saying when discussing creative work that wasn’t quite there).

I began to worry. Getting this brief all to myself was a gift and I just had to make it work.

One quiet afternoon – I was probably looking out of the window – the word pedestrian came into my mind ... pedestrian ... ordinar y ... (my mind was racing now) ... read The Economist and avoid the ordinar y ... no ... taxi ... pedestrians crossing busy London roads ... avoid the pedestrian ... blimey this was it!

Back into David’s office. He didn’t jump up and down (he never did). But he did point one finger high in the air and exclaim “That’s the one.”

And it was.

You can see my Economist taxi and other work I have written and art directed at: www.mikeharris-ad.com If you would like me to try as hard on some work for you please get in touch.

e: mike@mikeharris-ad.com m: 07985 389925 t: 01797 230845 t: 01797 230350

For hire. An art director who can also write.

I started out as an Art Director and now work as a Copywriter and as an Art Director.I can work in a team or by myself.

This is an example of my copywriting.

London taxi for The Economist written by Mike Harris at AMV BBDO London.

Created while working as a team with Gideon Todes at AMV BBDO.

Poster for The Economist.

Cannes Gold Lion

London Eurostar concourse poster for The Economist.

Airport poster for The Economist.

How I might art direct a Sainsbury’s ad today.

Two Salmon Fillets £4 Serve with baby new potatoes and watercress salad.

Try something different tonight.

Examples of my Sainsbury’s work when I was at AMV.

Grapes pressed in Reims.

Price squeezed at Sainsbury’s.

Website advising BA customers of low-cost golf holiday flights.

Website advising BA customers of offers from the Wine Club.

Copy for email to BA Wine Club members.

An early Christmas present from The BA Wine Club.

The season of goodwill is fast approaching and who do you think deserves some the most?

Exactly.

So why don’t you get some Christmas presents and treat yourself at the same time, by taking advantage of the superb choice of wines from across the world, and the attractive prices, available from The BA Wine Club?

As an Executive Club member you will receive 1,000 BA Miles when you order your first case of wine and, if you have not ordered wine from us before, wait for it, a free corkscrew!

You will also recieve 250 BA Miles for every further case of wine you order and, if you have purchased from The Wine Club before, or shopped with any of our other everyday partners, you can take advantage of our Christmas Accumulator offer.

While you friends savour your much appreciated gift of a fine Louis Jadot Bugundy, or a crisp, cool Marlborough New Zealand Sauvignon, you will be equally content in the knowledge that they are helping you build up the BA Miles towards your next reward flight.

Cheers everybody!

Copywriting for BA Wine Club website.

Digital Outdoor (OOH) for Sainsbury’s.

2 0 7 1 20 0 2 0 7 1 2 3 Shopping around for a job?

Call this number.

0 2 0 7 1 2 2 3 4 5 6 7

100 years old and still flying.

Flying Magazine celebrates its100th birthday.

www.flyingmagazine.com

Jeep Cherokee.Call 0845 123 4567 for your nearest dealer.

Copywriting2

An example of my copywriting

Copy for email to BA Wine Club members.

An early Christmas present from The BA Wine Club.

The season of goodwill is fast approaching and who do you think deserves some the most?

Exactly.

So why don’t you get some Christmas presents and treat yourself at the same time, by taking advantage of the superb choice of wines from across the world, and the attractive prices, available from The BA Wine Club?

As an Executive Club member you will receive 1,000 BA Miles when you order your first case of wine and, if you have not ordered wine from us before, wait for it, a free corkscrew!

You will also recieve 250 BA Miles for every further case of wine you order and, if you have purchased from The Wine Club before, or shopped with any of our other everyday partners, you can take advantage of our Christmas Accumulator offer.

While you friends savour your much appreciated gift of a fine Louis Jadot Bugundy, or a crisp, cool Marlborough New Zealand Sauvignon, you will be equally content in the knowledge that they are helping you build up the BA Miles towards your next reward flight.

Cheers everybody!

Radio 30’

Agency: AMV BBDO

Client: Sainsburys

Title: 10% off Italian food

Recording technician: OK Luigi, ready when you are.

Luigi: (Badly out of tune). O sole mio...

Recording technician (whispering to assistant): Blimey, he can’t sing.

MVO: (Over Luigi still singing). Ten per cent off all Italian food this week at Sainsburys.

Luigi (Now louder but still out of tune): O...

MVO: (Raising his voice over Luigi). That’s ten per cent off Italian food at Sainsburys this week!

Recording technician: OK Luigi, that’s great, thanks...er...yeah...

MVO: (Now calm as Luigi has stopped singing).: There’s ten per cent off Italian food at Sainsburys this week. Offer ends Saturday 24th November.

MVO: Sainsbury’s. Try something different this week.

Radio script for Sainsbury’s.

Self promotion ad to get work locally.Still trying to do your own advertising? Don’t worry. No one will notice.

The Studio Peasmarsh Rye East Sussex TN316TD m: 0798 538 9925 e: mike@mikeharris-ad.com www.mikeharris-ad.com

ADVERTISING COPYWRITING WEB DESIGN GRAPHIC DESIGN BROCHURE DESIGN

See how good your advertising could be at www.mikeharris-ad.com.

If you have never worked in an advertising agency the chances are you won’t be able to write or design an effective, convincing, easy to read advertisement to promote your business.

Trouble is, it’s surprising how many people think they can. So away they go and do their own advertising. They believe it saves them money.

They have a computer, don’t they? Surely it’s all in there these days.

Or maybe you have been tempted to use a local agency, let’s not go there.

Sadly you can see these attempts at advertising everywhere, no one takes any notice and the business hasn’t saved money but wasted it.

My many years experience in the best London advertising agencies you won’t find in any computer, let me use them to create better advertising for your business.

And yes, a lot of people would notice.

m: 0798 538 9925e: mike@mikeharris-ad.comwww.mikeharris-ad.com