Mike Carden

CEO & Co-founder Sonar6

Sales Cycle Aware of Sonar6

Buying Sonar6

9 months

Sales Cycle

Aware of Sonar6

Buying Sonar6

Faster. Way faster!

Rule #1

People will do pretty much what they were going to do, pretty much when they were

going to do it.

Suspects Prospects Leads Customers

Suspects Prospects Leads Customers

Opt- In

Outreach email Social media SEO SEM Trade Shows

Rule #2

Be Likable.

Be friendly. Be interesting. Be funny. Be amazing. Be yourself.

Don’t try and sell me sht.

Suspects Prospects Leads Customers

Lead Identification

Nurturing email Encourage trial Webinars

Rule #3

Be the newspaper.

Not the ads.

Suspects Prospects Leads Customers

Sales

Automate everything Compelling events

Rule #4

Salespeople close deals.

• People will do what they were going to do.

• Be likable. • Be the newspaper. Not the

ads. • Salespeople close deals.