Mike Carden
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Transcript of Mike Carden
![Page 1: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/1.jpg)
Mike Carden
CEO & Co-founder Sonar6
![Page 2: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/2.jpg)
![Page 3: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/3.jpg)
![Page 4: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/4.jpg)
![Page 5: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/5.jpg)
Sales Cycle Aware of Sonar6
Buying Sonar6
9 months
![Page 6: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/6.jpg)
Sales Cycle
Aware of Sonar6
Buying Sonar6
Faster. Way faster!
![Page 7: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/7.jpg)
Rule #1
People will do pretty much what they were going to do, pretty much when they were
going to do it.
![Page 8: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/8.jpg)
Suspects Prospects Leads Customers
![Page 9: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/9.jpg)
Suspects Prospects Leads Customers
Opt- In
Outreach email Social media SEO SEM Trade Shows
![Page 10: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/10.jpg)
Rule #2
Be Likable.
![Page 11: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/11.jpg)
Be friendly. Be interesting. Be funny. Be amazing. Be yourself.
Don’t try and sell me sht.
![Page 12: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/12.jpg)
![Page 13: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/13.jpg)
Suspects Prospects Leads Customers
Lead Identification
Nurturing email Encourage trial Webinars
![Page 14: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/14.jpg)
Rule #3
Be the newspaper.
Not the ads.
![Page 15: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/15.jpg)
![Page 16: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/16.jpg)
Suspects Prospects Leads Customers
Sales
Automate everything Compelling events
![Page 17: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/17.jpg)
Rule #4
Salespeople close deals.
![Page 18: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/18.jpg)
• People will do what they were going to do.
• Be likable. • Be the newspaper. Not the
ads. • Salespeople close deals.
![Page 19: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/19.jpg)
![Page 20: Mike Carden](https://reader034.fdocuments.in/reader034/viewer/2022042614/5556948bd8b42a182f8b50cb/html5/thumbnails/20.jpg)