Mike Blinder, President +1 727 847 2464 mike@blindergroup.com BlinderGroup.com Positioning You Local...

Mike Blinder, President

+1 727 847 2464mike@blindergroup.comBlinderGroup.com

Positioning You Local Sales Effort to Maximize Online Revenue

(727) 847-2464 (727) 847-2464 www.BlinderGroup.comwww.BlinderGroup.com

profit@BlinderGroup.com profit@BlinderGroup.com

and search

Company

2007forecast

Washington Post Co. (Newsp. Only) 10.7%

New York Times Co. (Newspapers) 8.1%

Morris Communications (Newspapers) 8.1%

Scripps (Newspapers) 7.0%

McClatchy (Newspapers) 6.6%

Private Company (Radio & Newspapers) 6.5%

Belo Corp. (Newspapers) 6.0%

Gannett (Newspapers & TV) 5.9%

Tribune Co. (Newspapers & TV) 4.6%

Lee Enterprises (Newspapers) 4.3%

Private Company (Radio Grp.) 3.5%

Media General (Newspapers & TV) 3.5%

Belo Corp. (TV) 3.2%

Private Company (Single Newspaper) 2.8%

Private Company (Newsp., Radio & TV) 2.6%

Hearst-Argyle (TV) 2.4%

Private Company (Newspapers) 2.4%

Private Company (Radio Group) 2.2%

Private Company (Radio Group) 1.8%

Private Company (TV) 1.7%

Journal Register (Newspapers) 1.6%

Journal Communications (Newsp. Only) 1.4%Private Company (Single Newspaper) 1.4%

NAA Newspapers Online Operations: Performance Report 2006

Newspaper Online

Completely Separate Completely Separate CompetitiveCompetitive Online Sales Department: Online Sales Department:

1.1. Much harder to get into the larger accountsMuch harder to get into the larger accounts

2.2. Broadens the “culture gap” of traditional repsBroadens the “culture gap” of traditional reps

3.3. ““Rob Peter to Pay Paul” = no increase in market share Rob Peter to Pay Paul” = no increase in market share

Negatives:Negatives:

1.1. New (smaller) advertiser categories get attention New (smaller) advertiser categories get attention

Positives:Positives:

Newspaper Online

Ad Director

Retail SM

Team Mgr

Creative ServClassified SM

Inside SalesOutside

Team Mgr

6-10 AE’s1 SA

Online SalesManager

Online SalesSpecialist

Online Sales Specialist

Team Mgr

6-10 AE’s1 SA

One week on / One Week off

Blended Online/ Traditional Model: Blended Online/ Traditional Model:

1.1. Ignore new account categoriesIgnore new account categories

2.2. Must inveMust inve$$t in training t in training

Negatives:Negatives:

1.1. Easier access to the larger accountsEasier access to the larger accounts

2.2. Attacks competitive media = more market shareAttacks competitive media = more market share

Positives:Positives:

$ All managers have a clearly defined goalfor all products (including online)

All sales reps have a clearly defined goalfor all products (including online)

Something “bad” happens if all goalsare missed!

Online sales team is compensated ontotal online sales (not individual sales)

Something “good” happens if all goals are obtained!

-> Train to “demystify!”-> Train to “demystify!”• “Dee geek” the medium• Focus them on the “eye balls” not the technology• Fold it into the “solutions” they offer

1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4

71% log on daily at work

0 % 1 0 % 2 0 % 3 0 % 4 0 % 5 0 %

E x e c u t i v e

P r o f e s s i o n a l

T e c h n i c a l

M a r k e t i n g a n d S a l e s

A d m i n . S u p p o r t

L a b o r

R e t i r e d

H o m e m a k e r

F u l l - t i m e S t u d e n t

65% White Collar*

20% More Audience Than Radio* (between 8am -6pm)

Circulation Manager

many do not read then newspaper

Spring 2002 Spring 2006

20 - 60% “Extended Reach”

profit@BlinderGroup.com profit@BlinderGroup.com Source: National Journal Study

““Influentials” Read Newspaper Websites:Influentials” Read Newspaper Websites:

Influentials are private citizens who tell their friends where to vacation, which books to read, and for whom they should vote.

Influentials are more likely to vote, contribute, volunteer write letters to the editor, and get involved in local political affairs.

Influentials are active! 75% of major newspaper visitors are “very or somewhat likely” to research a product online.

Source: National Journal Study

Source “Touchpoints IV”:

profit@BlinderGroup.com profit@BlinderGroup.com Source: RoperASW Newspaper Web site readership study

Elk River, MN weekly

Tacoma (WA) News Tribune (McClatchy)Circ: 144,000

Palm Beach (FL) Post (Cox)Circ: 155,000

Projected to generate $1,000,000 new Online revenue Projected to generate $1,000,000 new Online revenue

Advertising Pie

Competition

1. Financial

2. Hospitality/ Entertainment

3. Health Care

4. Home Improvement

5. Automotive

6. Telecommunications

7. Auto Aftermarket

8. Retail

9. Others

Direct Mail:

Competition

1. Automotive

3. Financial Services

4. Cellular/ Communications

5. Department Stores/ Retail

6. Personal Care

7. Travel/ Tourism

8. Restaurants

RADIO:

Competition

1. Automotive

3. Financial Services

4. Home Improvement

5. Department Stores/ Retail

6. Food Stores

7. Legal

8. Home Electronics

9. Appliance Dealers

Competition

BannersSearch Video

Download all the slides:Download all the slides:

www.BlinderGroup.com/getinfowww.BlinderGroup.com/getinfo

Stay tuned:Stay tuned:

www.MikeBlinder.comwww.MikeBlinder.com

Contact me:Contact me: Mike Blinder Mike Blindermike@BlinderGroup.commike@BlinderGroup.com(917) 865-4827 (917) 865-4827 mobilemobile

Mike Blinder, President +1 727 847 2464 mike@blindergroup.com BlinderGroup.com Positioning You Local...

Documents

Transcript of Mike Blinder, President +1 727 847 2464 mike@blindergroup.com BlinderGroup.com Positioning You Local...

issn Res 2464-0344 novae - Katoliski institut

142 Blinder

Alan S. Blinder - University of Alberta Blinder...Central banking in theory and practice / Alan S. Blinder. p. cm. — (The Lionel Robbins lectures) Includes bibliographical references

The Oaxaca–Blinder Unexplained Component as a Treatment ...people.brandeis.edu/~tslocz/Sloczynski_paper_NSW.pdfOaxaca–Blinder unexplained component as an estimator of the PATT.

BLINDER-4COB - Monacor · BLINDER-4COB User Manual Professional Entertainment Technology Professional COB LED Blinder Please read these instructions carefully before use

5x5 DMX LED Matrix Blinder blinder - Thomann · LED Matrix Blinder 5x5 DMX 17. 6 Connections and operating elements Rear panel Connections and operating elements blinder 18. 1 Connection

Blinder 4-Lite blinder€¦ · Blinder 4-Lite 3. 1 General notes This manual contains important instructions for the safe operation of the unit. Read and follow the safety instructions

129 Blinder

The Blinder-Oaxaca decomposition for linear regression ...ageconsearch.umn.edu/bitstream/122615/2/sjart_st0151.pdf · 456 The Blinder–Oaxaca decomposition for linear regression

blinder D&D 3.5

204 Blinder

Knog Blinder Geeksheet

Stage Blinder 4 DMX Black - All MUSIC · The Stage Blinder 4 is a LED system from Showtec. • Active version of the already popular Stage Blinder 4 • Built-in 2 channel dimmer

Adaptive load blinder for distance protection.pdf

Hoboken Terminal and Yard - Beyer Blinder Belle

1999 Blinder Central Banking

ELATION CUEPIX BLINDER WW2 - USER MANUAL FRENCH 052016€¦ · cuepix blinder ww2™ manuel d’utilisation elation | cuepix blinder ww2 ™ | manuel d’ utilisation

2464 - House Plans · Title: 2464 Created Date: 2/7/2019 10:37:50 PM

Blinder Catalogue

Moses lake blinder-2013-pure-digital