Post on 25-Mar-2020
Middlesex University
Dubai
Media Report
31/10/16
2
Your account manager
Bras & CoutureAccount manager comments…
IntroductionGeographical scope
• International. All languages
Period studied
• October 1st 2015 – September 30th, 2016
Study basis
• Agent Middlesex Dubai on the Meltwater platform.• Comparison with Agents AUS, and UOWD.
Competitors targeted
• AUS• UOWD
• Mentions : Coverage in terms of number ofarticles published over the given period of time.
• Reach : Coverage in terms of the potentialaudience. Numbers are provided by a thirdparty provider and market leader: Comscore.
• Tonality : Calculated by allocate a positive,neutral or negative tendency to the article witha special algorithm.
• AVE : Advertising Value Equivalency. Assigns avalue to media coverage which can then becompared with competitors.
• SOV : Share of Voice. Benchmark of thecompetitors. Split by the number of mentionsand reach.
Key Indicators
3
Middlesex University DubaiCommunication Performance
Middlesex University DubaiBenchmark Analysis
Summary
Middlesex University DubaiSocial Media Performance
4
6
15
23
Index
4
This study deals with the media exposure of Middlesex UniversityDubai (MS Dubai) and its global presence from October 1st, 2015 toSeptember 30th, 2016. To get more insight, a comparison betweenthe two other main competitors has been conducted; AmericanUniversity of Sharjah (AUS), and University of Wollongong in Dubai(UOWD).
Throughout the coverage period, Middlesex University Dubai had356 articles in total, with major peaks in January (132 articles), andMarch (61 articles).
Total reach was 486.8M, with an Ad Value of $ 4.5M.
Top Publications in volume were Gulf News, Dubai PR Network, andEmirates 24 | 7.
AUS had the most coverage at 2470 articles in total, and UOWD had500 articles.
Summary
5
Benchmark Volume SOV % Positive % Negative Reach AVE ($)
Middlesex University Dubai
356 11.1% 50.3% 15.4% 486.8 M$
4,503,083
American University of
Sharjah2470 72.1% 30.0% 1.7% 2335.3 M
$ 21,601,580
University of Wollongong in
Dubai500 16.7% 22.6% 0.0% 526.0 M
$ 4,865,162
Overview of the period
Company Date Range Mentions Reach Tonality Ad Value
Middlesex University Dubai
October 1 2015 -September 30, 2016
356 486.8 MNeutral, with a low positive tendency.
$ 4,503,083
Middlesex Dubai Communication Performance
• Media Exposure (volume & reach)
• Top Publications (volume & reach)
• Geographical Spread
• Trending Themes
• Tonality
7
11 1114
132
26
61
26
1215
7 7
34
October November December January February March April May June July August September0
20
40
60
80
100
120
140
EXPLANATIONThis graph indicates the number of articles published over the given period.
Media Exposure / month (volume)
Jun – Sep• MS Dubai director, and economist
says UAE inflation is under control. • Article on MS Dubai’s study program.• Nigerian novelist Chimamanda
Adichie speaks at MS Dubai.• Abraaj Group in discussion to acquire
MS Dubai.
Feb – May• MS Dubai has a stall in
International Education Show in Sharjah.
• 3 MS Dubai students from India died in car crash.
• MS Dubai economics prof. wrote an article about farmer suicides.
• MS Dubai listed in Chinese article of students wanted to study in Dubai.
Oct – Jan• MS Dubai students
participate in DIFC Academy.
• MS Dubai won in men’s basketball competition DIAC sports cup.
• MS Dubai sponsored Middle East PR awards.
• Article of MS Dubai’s study program.
• MS Dubai mentioned in SAE article regarding Filmmaker Shah Kapoor recognized at World Human Rights Award.
• MS Dubai student joins scheme of aspiring entrepreneurs in DU program.
8
2 M 1 M 2 M
176 M
1 M
81 M
10 M
90 M
19 M
3 M
92 M
15 M
October November December January February March April May June July August September0 M
20 M
40 M
60 M
80 M
100 M
120 M
140 M
160 M
180 M
200 M
EXPLANATIONThis graph indicates the reach of the articles published in the given period.
Media Exposure / month (reach)
Jan• MS Dubai student joins
scheme of aspiring entrepreneurs in DU program.
• MS Dubai mentioned in SAE article regarding Filmmaker Shah Kapoor recognized at World Human Rights Award.
• MS Dubai student joins scheme of aspiring entrepreneurs in DU program.
Aug• Nigerian novelist Chimamanda
Adichie speaks at MS Dubai.• MS Dubai listed in leading
universities in UAE.• Dr. Cedwyn Fernandes, MS Dubai
Director, and economist, article about the economic impact of Brexit on GCC countries.
9
4
5
5
6
6
7
8
9
14
18
AMEInfo
The Gulf Today
Trade Arabia
Middle East North Africa Financial Network
Khaleej Times
Zawya.com
Go Dubai
Emirates 24|7
Dubai PR Network
Gulf News
0 2 4 6 8 10 12 14 16 18 20
Top Publications (Volume)
EXPLANATIONThis graph indicates the top 10 publications per volume over the given period.
10
9 M
10 M
16 M
18 M
24 M
26 M
37 M
75 M
90 M
116 M
IndiaToday.in
Reuters US News
Gulf News
US News & World Report
Yahoo! Finance
NDTV.com
Bloomberg
留学网_光明网
India - Dailymotion
Yahoo! Maktoob News
0 M 20 M 40 M 60 M 80 M 100 M 120 M 140 M
Top Publications (Reach)
EXPLANATIONThis graph indicates the top 10 publications per reach over the given period.
11
5
5
5
5
6
7
7
8
9
110
3 Indian students killed in UAE road accident
DIAC and DKV Launches First Industry and University Partnership Forum (I-UP)
MEPRA Awards 2015 Jury announces Shortlisted Finalists
IMA Middle East Student Case Study Competition Teams Show Accounting Prowess
DIAC Hosts Third Annual Sports Cup for University Students Across the Emirates
Abraaj may buy Middlesex University's Dubai campus-sources
IRENA Concludes First Undergraduate Summer Training Programme
3 Indian students killed in horrific road accident in UAE
SHARJAH FAIR OPENS GLOBAL WINDOW TO HIGHER EDUCATION
SAE Dubai Lecturer and Independent Filmmaker, Reshel Shah Kapoor Recognized atthe World Human Rights Awards
Top Headlines (Volume)
EXPLANATIONThis graph indicates the top 10 headlines per volume over the given period.
12
Geographical Spread (Volume)
EXPLANATIONThe graph indicates the Top 10 countries with the highest number of articles published. The map gives a global overview.
131
127
40
9
9
7
7
6
4
4
United States
United Arab Emirates
India
Bahrain
Jordan
Nigeria
United Kingdom
Canada
Egypt
Greece
13
Trending Themes – Middlesex University Dubai
EXPLANATIONThis graph shows the top trending themes over the given period.
Perrigo62
Offer 24
IMS Health26
U.S. Food25
better health22
Drug Administration
23
Countries19
Abbreviated New Drug Application
25
several brand medications
22Deal16
14
Tonality
EXPLANATIONThis graph shows the evolution of the tonality over the period of time.
Tonality SOV
Negative 16%
Neutral 33%
Positive 50%
Not Rated 1%
October November December January February March April May June July August September-60
-40
-20
0
20
40
60
80
100
120
140
16%
33%
50%
1%
Negative
Neutral
Positive
Not Rated
Middlesex Dubai Benchmark Analysis
• Media Exposure (volume & reach)
• Share of Voice (volume & reach)
• Geographical Spread
• Trending Themes (alpha)
• Sentiment (alpha)
16
Media Exposure / month (volume)
EXPLANATIONThis graph indicates the number of articles over the given period of time per month and for each competitor.
October November December January February March April May June July August September0
50
100
150
200
250
300
350
Middlesex University Dubai AUS Wollongong
Apr – May• Emirati filmmaker Fadel Al Mheiri, an
AUS graduate writes article about the world needing to see Muslims better.
• UAE tycoon launches largest education fund in Arab world, signs agreement in AUS.
May• Turnitin nominates
UOWD prof. in Global innovation Award.
Jul• UOWD mentioned
as Australia’s offshore university.
Jan – Feb• AUS ranked 8th in top 15
universities in Arab world.• AUS hosts 8th International
Conference on Advances in Engineering Materials.
17
Media Exposure / month (reach)
EXPLANATIONThis graph indicates the reach over the given period of time per month and for each competitor.
October November December January February March April May June July August September0 M
100 M
200 M
300 M
400 M
500 M
600 M
700 M
800 M
900 M
Middlesex University Dubai AUS Wollongong
Nov• UOWD marks
largest graduation celebration in university’s history.
Feb• AUS hosts 8th
International Conference on Advances in Engineering Materials.
18
Share of voice summary (volume & reach)
EXPLANATIONThis graph represents the share of voice of all the competitors studied over the given period, both in volume and in reach.
Total Mentions Middlesexuni. Dubai
AUS UOWD
11%
72%
17%
Mentions
14%
70%
16%
Reach
19
Geographical Spread (Volume)
EXPLANATIONThis geographical spread shows the top 5 countries in terms of volume for each competitor.
131 127
40
9 9
Middlesex University Dubai
1161
724
82 54 39
AUS151
141 141
13 13
Wollongong
20
Tonality Spread (Algorithm)
EXPLANATIONThis spread shows the tonality (calculated by an algorithm) for each competitor.
15%
33%
50%
1%
Negative Neutral Positive NotRated
Middlesex University Dubai
2%
67%
30%
1%
Negative Neutral Positive NotRated
AUS
0%
76%
23%
1%
Negative Neutral Positive NotRated
Wollongong
• Media Exposure and Tonality
• Top Posters
• Top Countries
• Top Languages
• Media Exposure by Channel
Middlesex Dubai Social Media Performance
22
Media Exposure and Tonality
EXPLANATIONThis graph shows the evolution of the tonality over the given period.
October November December January February March April May June July August September0
20
40
60
80
100
120
Tonality SOV
Negative 6%
Neutral 70%
Positive 23%
Not Rated 1%
70%
23%
6%1%
Neutral
Positive
Negative
Not Rated
23
5
5
6
6
8
8
10
16
135
156
@bfsi_imfo
FOR9A فرصة
@hashdubai
@AliiMuhd
@dubainewswire
@OverseasUniLink
null
@edarabia
@MiddlesexDubai
Middlesex University Dubai
0 20 40 60 80 100 120 140 160 180
Top Posters (Volume)
EXPLANATIONThis graph indicates the top 10 posters in terms of volume over the given period.
24
2
2
2
5
6
7
11
12
13
292
Pakistan
Kuwait
Kenya
Switzerland
Mexico
Uganda
Nigeria
United Kingdom
United States
United Arab Emirates
0 50 100 150 200 250 300 350
Top Countries (Volume)
EXPLANATIONThis graph indicates the top 10 countries in terms of volume over the given period.
25
1
1
2
3
4
4
692
Russian
Swedish
Vietnamese
unknown
Filipino
German
English
0 100 200 300 400 500 600 700 800
Top Languages (Volume)
EXPLANATIONThis graph indicates the top 10 languages over the given period of time.
26
413
239
1910
0 0
224
Twitter Facebook Youtube Blogs Instagram Product Reviews Forums Comments
0
50
100
150
200
250
300
350
400
450
EXPLANATIONThis graph indicates the distribution of each channel on social media, in volume.
Media Exposure / Channel (volume)
27
Meltwater Insights
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