Anurag Verma

Roll No: 35413

MBA Exe. Edu, Sem-IV

Microsoft

Microsoft General Information

Microsoft Strategies and Priorities

Microsoft SWOT analysis

Microsoft Strategic Innovation

Why Microsoft chose MS Office

Why Microsoft chose iPad for MS Office

Why Microsoft did not choose Android

Result of Strategic Innovation2

Agenda

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MS General Info

Name Microsoft Corporation

Geographic Areas Covered WorldWide

Headquarter U.S.

Current CEO Satya Nadella

Employees 99,000

Major Competitors Google, Apple, IBM, Oracle, Adobe etc

Market Capitalization $ 333.81 billion

Revenue $ 24.52 billion (Dec 2013, Quarter)

Cash Reserve $ 80.67 billion (as on Jan, 2014)

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MS Products

Operating Systems Windows 8[.x] Windows RT Windows 2012

Software MS Office Suite

Hardware Surface Tablets Nokia Handsets

Need to add value

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Gaps

Using Strategic

Innovation for this one

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Gaps

Brand loyaltyBrand reputationEasy to use softwareStrong distribution channelsRobust financial performance

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Brand reputation

Brand loyality

Easy to use software

Strong distribution channels

Robust financial performance

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SWOT Analysis : STRENGTHS

Poor acquisitions and investmentsDependence on hardware

manufacturersProducts are buggy in natureCriticism over security flawsMature PC marketsSlow to innovate

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SWOT Analysis : WEAKNESSES

Cloud based servicesMobile advertisingMobile device industryGrowth through acquisitions

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SWOT Analysis : OPPORTUNITIES

Intense competition in software products

Changing consumer needs and habits

Open source projectsPotential lawsuits

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SWOT Analysis : THREATS

Effect of Weaknesses and Threats

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Triggers

Slow Growth of Personal ComputersSlow Growth in Surface TabletsSlow Growth in Nokia Lumia Users.Smart Phone and Tablet market is 5 times the

size of PC industry.

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Triggers

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Triggers

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Triggers

Increased Smartphone users for Apple Increased Android users Combined market of SmartPhone and Tablets is 1.5

billions units

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Triggers

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What Strategic Innovation done by Microsoft ?

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Strategic Innovation

Microsoft launches Office for iPad

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Why MS Office

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Why iPad

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Why iPad

1 out of 5 Tablets is an iPad iPad mini (Retina) and iPad Air are the

top ones Future Features

Sapphire Glass TouchID Fingerprint Scanner iOS 8

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Why iPad

Why NOT Android Tablets ?

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Why iPad

MS Office is for Serious Working People

Android Buyers are more inclined towards entertainment

Ipad is NOT Cheap and so is MS Office

Android is coming on cheap tablets also

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Why NOT Android Tablets

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Strategic Innovations: RESULTS

Microsoft Office for iPad Dominates Top of App Store

12M downloads one week after debut

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Strategic Innovations: RESULTS

Thank You