YAMMER AT LUNDBECK

Agenda

1. High Performance Workplace

2. Why Yammer at Lundbeck

3. User Adoption

4. Are you ready?

2

HIGH PERFORMANCE WORKPLACE

3

Realise

the

potential

Towards a high performance workplace

4

Office Suite

2003

Office Suite

2007

Office Suite

2010

Pro

du

cti

vit

y

Time

New ways to work

Current behaviors

Lundbeck employees get 10

times as many email as in

1997, and that number

continues to increase.

Should we change our

behavior?

Industry analysts estimate that

information workers spend up

to 30 percent of their working

day just looking for data they

need.

Can we do something about

that?

There is a 70 percent chance

that when you call someone at

work, you will get voicemail.

Can we change that rate?

Our new baseline

5

High Performance Workplace

6

Global

Collaboration

Workplace

Productivity

Personal

Efficiency

High Performance Landscape

PC Client

Meeting rooms

SharePoint

Windows 7

Outlook

Brainweb

YammerOffice Suite

Lync

iDevice

Open

PC Client

Meeting rooms

Working SmarterLU Tube

LU News OneNote

Phone

Team Sites

SearchDesktop Search

7

Continuous wauw –or how to roll out new technology to end users

1. Build it and they will come is NOT an option

2. Never just launch and relax

3. Deploy the right levers for change

4. Use repetition to make the proposed change real

5. Encourage change rather than driving change

6. Give people time and space for change

8

9

WHY YAMMER

Lundbeck Collaborative Landscape

10

Lync call

Lync Meetings

&

Sharing functionalities

Yammer

Company

Feed

IM

Presence

Yammer

Groups

E-Mail

File share/My site Workspaces Brainweb

Co

mm

un

ica

tio

ns

Ad-h

oc

Pla

nned

Individual CompanyTeam

Audience

When to use which collaborating tool

11

Broadcast = BrainWeb/Yammer

Conversation = Lync

Document = Workspaces

What’s left = E-mail

Broadcast = BrainWeb/Yammer

Conversation = Lync

Document = Workspaces

What’s left = E-mail

Broadcast = BrainWeb/Yammer

Conversation = Lync

Document = Workspaces

What’s left = E-mail

Broadcast = BrainWeb/Yammer

Conversation = Lync

Document = Workspaces

What’s left = E-mail

12

USER ADOPTION

13

HOW SAVVY

ARE YOUR

USERS

14

MAKE IT

DISNEY EASY MAKE IT

DISNEY

EASY

15

THE ART OF

POSTING

NOT POSING

16

THE VALUE

OF SHARING

KNOWLEDGE

YAMMER IS

JUST A TOOL

PATIENCE

19

Are you ready to launch

Need to have

Business objective

Usage policy

Champions from Line of Business

Guides and training for group owner

Guides and training for end users

Customized sign up flow

Content is king

Nice to have

Management involvement

Welcome mail for group owners

20

fzb@lundbeck.com

linkedin.com/in/frederikzebitz

21