Hybrid Meetings

and the New Event Participant Michael Chiay

Managing Director, MCI Hong Kong

Content

Welcome to Today

Extinction of Traditional Events?

Definitions of Hybrid

Hybrid Boosting

The MCI Experience

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W elcome to Today

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Already in 2012 one seventh of the world

population has a facebook user profile

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500,000 apps for countless

functions turn the

smartphone and tablets into a

Digital Swiss Army Knife

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Separated from analogue, tangible level

A hybrid of the real and the virtual

Hybrid instruments, hybrid media, hybrid workplaces, hybrid

social structures

Requires whole new thinking and mindset

Hybrid scope: communication, marketing, events

Hybrid Conditions

Extinction of Traditional Events?

Are traditional events endangered by the

virtual world?

Are they even threatened by extinction?

Or do hybrid events open up a whole new

understanding of live communication?

- with an unprecedented depth and

intensity when it comes to relationships

between companies and target groups?

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D efining Hybrid

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Defining Hybrid

“Traditional”

Virtual extension of a real event

Allowing clients who cannot participate in the actual event a

chance participate in its virtual counterpart

“New”

Hybrid Events = Live + MoSoLo

Interlink live-marketing with mobile applications, social

media applications and location-based services

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Hybrid Boosting

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Hybrid Events: high amount of contacts with

maximum contact intensity

Hybrid Boosting

Clients do not only buy, they create,

share, recommend, support or

criticize companies, products or services in

the virtual world.

They do not only look for information, but

also for fun, contact and exchange with

one another

Hybrid boosting targets the absolute

networkability of incidents,

experiences, content and social relations.

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Network of Mutually Advantageous Relationships

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Targets Groups

own Devices

Company

Platforms

New Content

Communities

Event Hosts

Content

Target Groups

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R OI

ROI

Return on Involvement

- From planning phase to well after the event has taken place.

- More intensive engagement with content, deeper immersion with the

brand

Return on Interaction

- Personal exchange relationship between event participants and

event objects

- Enhances the brand-participant relationship with each download,

each comment and each video clicked.

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ROI

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Return on Insight

Hybrid event communication leaves traces in the virtual space,

which can be followed up, made visible and measurable

quantitatively and qualitatively

Return on Investment

- “Caches” cash in the mid to long term

- Hybrid event communication can create additional intensity and

coverage

- Established hybrid event strategies can be built on, cultivated and

developed further, and thus contribute to lowering the overall

investment for live-marketing

- Apps contribute to a much higher degree of learning and knowledge

than conventional, mere physical events without virtual elements

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"It’s not who attends

your event, it’s who

participates"

Sebastien Tondeur Chief Executive Officer

MCI Group

Meet Smarter

Designed with the dual objective of providing delegates with a first-hand

experience of a hybrid event while showcasing Killarney as the perfect

host destination, MeetSmarter took place in late June with 100 attendees

Live stream of the business sessions was broadcast to 400 additional

delegates globally.

A staggering 124,000 twitter impressions were achieved.

Edited recordings of the business sessions have been available on

meetsmarter.com and are currently being accessed 24/7 by people all over

the world

Google Analytics lists participants from 57 distinct countries including

North and South America, all over the European continent, China, India

and Australia.

Hybrid technology creates a significantly wider audience for the meeting

content in terms of geographical and chronological reach so that

magic lives on.

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International Conference on Emergency Medicine - June 2012

MCI was official organiser of the 14th edition of ICEM from

27-30 June 2012

Social media mandate inclusive

“Within this short time … I have had access to absolutely current

clinical information and challenging view points on practice. This

has been real time and dynamic, and has also allowed the

potential for interaction … following this hashtag has provided me

with plenty of information and allows me access to current

thinking in Emergency Medicine. It has also provided me with

links to people, studies, place and keeps me inspired about

continual learning …the only thing that would be better would

be being there”

Dr. David Corbet

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Thank You

Information contained in this presentation is courtesy of Vok Dams Consulting