Hybrid Meetings Update Why, How & What of

online participation at FRESH

Where do you stand?

I have participated in an event as an ‘online delegate’

Agree Disagree

I will be involved in hybrid events in the future

Agree Disagree

I will be involved in hybrid events in the future

Agree Disagree MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents

70%

#FRESH14 Copenhagen, Denmark

Day 1 Day 3 Day 2 FRESH, Conference

Day 2 Day 1 ESEC Amsterdam

Offices

Mobiles

Program(s) at a glance

Meeting Team

s

Conten Production

Value of entertainment

Effective Meeting Team

s

Fire Starters & Discussion

Amsterdam

Offices

Mobiles

Venezuela

USA

why?

Strategic objectives

1. Extend audience -> aim 150 online participants

2. Tease online participants to join the FRESH community in 2014/2015

3. Build a good showcase with this team

how?

New roles in the team

Marketing

Marketing: upside down!

what?

Focussed, Short & Simple

Virtual Lounge (Scopia)

#reflection apply to your own situation

Let’s watch! LIVE