MERCURY MAGAZINE EVALUATION

Ama Charles-Adarkwa

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Mercury was influenced by Kerrang’s forms and conventions

• Kerrang always has a banner above the masthead

• Kerrang often has their cover model(s) partly obscuring the masthead

• Interesting main coverline which clearly includes the model(s) credit

• Bar code with the issue’s date, price, and the magazine’s website

• Tilted coverline rebels against normal magazine conventions, but follows Kerrang conventions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• I mainly drew ideas from these two example contents pages: NME (far left) & Kerrang (far right)

• Side bar on the right including page numbers and article titles

• A title which confirms that it is a contents page

• Letter from the editor in the top left hand corner

• Feature article/DPS image larger than the others

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Set colour scheme

• Unusual text-box opacity

• Conventional layout

• More image than text

2. How does your media product represent particular social groups?

•No obvious social groups/stereotypes

•Independent of adults

•Wider variety of music genres

3. What kind of media institution might distribute your media product and why?

Good- Might want to monopolise.Bad- Might end up competing with themselves

(Kerrang, Q and Mercury too similar)

Good- Mercury is definitely their genre just a slight alteration.

Good- Niche in the marketBad- Contrasting target audiences.

Bad- Not suitable (wrong genre & wrong target audience)

BAUER MEDIA CH Publications

NatMag Future PLC

4. Who would be the audience for your media product?

•People interested in a variety of music genres

•Members of the music industry

•Aspiring musicians

•Social Grade B-D

•16-25 year olds

•Both genders

5. How did you attract/address your audience?

•Eye-contact with the reader

•Appropriate cover model

•Free giveaways

•Stylised fonts

•Mentioning bands and lyrics

5. How did you attract/address your audience?

•Eye-contact with the reader

•Appropriate cover models

•Competitions

• Interesting articles

•Direct address

5. How did you attract/address your audience?

•Feedback from readers

• Informal, colloquial language

•Colours that aren’t too feminine or masculine

•More image than text

•Appropriate models

6. What have you learnt about technologies from the process of constructing this product?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Thanks for listening.Any questions?