Post on 14-Apr-2017
www.meramedicare.com
IDEAL PARTNERSHIP STRATEGIES FOR MERA
MEDICAREBY: MANISH AGARWAL
14PGDM 043IMI KOLKATA
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Problem Statement and Market Size
• India consumes medicines worth ~60,000 Cr INR (~$10B) •70% of the total healthcare expenses are out of pocket •Problems with existing system:
Consumers: Lack Discounts, transparency, home-delivery and efficiencyDigitization of prescriptions & bills doesn`t happenAwareness regarding cost-effective generic options is unavailable
Pharmacists:Difficult & expensive to expand business in other locationsDifficult to increase the visibility cost-effectively Digitization of prescriptions & bills doesn`t happen
•Mera Medicare plans to grab 5-10% market share and bring much needed efficiency and transparency into the system
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Solution- Mera Medicare•Marketplace to connect patients with authentic chemists & provide free home-delivery of medicines at discounted rates
•Benefits- Patients: Up to 15% savings on branded medicinesOption to purchase Generic medicines to save up to 60%Compare prices from one pharmacy to anotherHome Delivery in 2- 12 hoursOther benefits:
Convenience and time saving Increased transparencyMaintenance of personal medical database at no cost
•Benefits- Pharmacists:Giving online presence while reducing operational cost to 0.4-0.6X. ROI reduces from 4-5 years to 1 yearRevenue increases by 2X-5XExpansion is possible without huge investment
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Mera Medicare Team•Founders:
Madhu Gupta, CTO & FounderBS, IT and 2 Yrs. With Oracle Founder, mHealth Innovations & Start-ups Series, USA
Pankaj Gupta, CEO & FounderMS, Materials Science and 8+ Yrs. in Sales & Marketing Founder, NY Association of Green Professionals, USA
•Advisers:Nimish Sanghi: CEO & Founder of SOAIS, IndiaShantnu Gupta: Founder at Yuva foundation, IndiaMaheshwar Tiruchinapalli: VC & Ex-BOD, Make My TripParitosh Srivastava: Healthcare Technologist and Tie member
•Employees:40 trainees managing sales, marketing, partnerships, customer service etc. 4 web developers/ designers, 2 sales-coordinators
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Big Wins So Far…•Partnerships to serve:
6.5 Lacs+ users of IHO (sells Health plans to the corporations) 1 Lac+ users of AllizHealth, a start-up to do health risk assessment 1 Lac+ users of EClinic247, a start-up to provide doctor-on-demandMore partnerships with other value added Healthcare orgs are developing
HDFC ERGO, a Health Insurance company to serve their 1 Cr+ policy holders ICICI Lombard, a Health Insurance company to serve their 10 Cr+ policy holdersAon Global Insurance Brokers
•Old Age Homes: Partnered with few Old Age Home and NGOs in B`lore to get bulk ordersOrder size is Rs 50K to Rs 70K per month per organization
•Organic Growth:50,000+ customers, 250+ partnered pharmacies150% Month-over-Month growth in orders in last 3 months10% Week-over-Week growth in ‘Likes’ on Facebook
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Mention In Media
•Deccan Chronicle•YourStory •TOI •The TechPanda •Tech Story •DNA India •The Hindu •Economic Times •Business Standard
Media Coverage
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Competitor Vs Mera MedicareMedPlus Mart, netmeds.com, Merapharmacy etc.
STRENGTH-Well defined categories.-More detailed information.-More easy for customers to operate. E.g. browse by alphabet.-More reach. E.g. Serves 20,000+ pin codes.WEAKNESS- More delivery time. E.g. 2-4 days.
MeraMedicare
STRENGTH- Less delivery time. E.g. 2-12 hrs-More savings to customers.-Online presence to Medical Shop.-Collaboration with IHO, EClinic 247, Allizhealth etc.WEAKNESS-No well defined categories and no detailed information.-Serving in few cities. E.g. Noida, Delhi, Chennai etc.
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
Strategies For Existing Partnership
IHO-certain medicines from MeraMedicare can be included in Preventive Healthcare Plan.Allizhealth- While health risk assessment medicines from MeraMedicare can be recommended to their site.Eclinic247- Medicines from MeraMedicare can be recommended by Doctors.
Topics To Be Covered
Problem Statement and Market SizeSolution- Mera MedicareMera Medicare TeamBig Wins So far…Media CoverageCompetitor Vs Mera MedicareStrategies for existing partnershipNew Partnership Strategies for Mera Medicare
New Partnership Strategies For Mera Medicare
Partnership with Healthkart.Partnership with Flipkart or Amazon.Tie-up with any of the top pharma company in India .E.g. SunPharmaCan partnered with NGO,s like LEPRA society, Smile Foundation, HelpAge India etc.Can partnered with NGO,s in cities they are serving like Delhi, Chennai, Noida etc,Can partnered with distributors of medicine in cities MeraMedicare are serving.Tie-up with a website design company e.g. Webcitz, FM Pharma etc.Improvement regarding SEO,s , as on searching for Online Medicine, MeraMedicare is not one of the favorable result.
THANK YOU