Membership UpdateJuly 1, 2009-June 30, 2010

Elizabeth Treadway2009-2010 National Membership Committee Chair

Presentation to House of DelegatesAugust 2010

Membership Numbers Recap• 28,672 as of June 30, 2010

• ↓2.1% compared to prior year

Membership Numbers RecapBy type of member:• Public Agency groups

– ↓ 2.8%– ↓ 4.2% rostered members

• Corporate groups– ↓ 2.1%– ↑ 3.4% rostered members

• Student groups– ↓ 38%– ↓ 29% rostered members

• One-Call Center groups– No change

• Individual ↓ 2.3%

• Student Individual ↑ 29%

• Retired Individual ↑ 10%

• Life Individual ↑ 6.7%

Membership Numbers RecapCanadian Membership:

• ↑ 4.2%• Canadian members now represent

7.26% of total APWA membership

Membership Retention

• 84.56% of our members renewed

• 2008 - 67.1% of the 1st Time Member campaign recruits renewed as Individual members or have been added to their employer’s group roster.

• 2009 campaign recruits that have already been invoiced for renewal, 63.3% renewed so far.

Recruitment Campaigns• First Time Member Special Offer $70 US

or $76 CN (+ chapter dues if applicable) – 1026 new members as of July 8– campaign continues through Dec 31, 2010

• Former Member Campaigns– 2 campaigns– 35 people re-established memberships

• National Vacancy Campaign– 347 vacancies 237 agencies/companies– 82 filled 56 agencies/companies

Recruitment Campaigns• National Society of Professional Engineers

(NSPE) list– Rented list for one-time use

– Targeted to those in the Northeast part of US who are not members of APWA (2,735 total)

– Sent information about APWA products and programs and invited them to join at the 1st Time Member special offer price

– Mailing sent in late June, results not tabulated yet

Membership Coaches Cornerwww.apwa.net/membership/coachescorner

Just Completed …Virtual

Membership Summit• Membership Marketing: Beyond the Basic Tactics (held

April 21st)

• Navigating Your Membership Growth (held June 3rd)

• Riding the Highs and Lows of the Membership Roller Coaster (held June 30th)

All 3 webinars are now posted online under:

Chapter Leader Resources > Chapter Management

(http://www.apwa.net/MembersOnly/ChapterResources/index.asp?DISPLAY=1)

Under “Leadership Tools”

National Membership Committee and APWA Staff Working on …

• Updates to online Toolkits

• Enhanced Branch relations and increased membership

• Special efforts related to retention of Public Agency group rostered members

• Liaison with Diversity Committee’s “Generational Issues” subcommittee

• Getting all chapter leaders to set up an APWA.NET login

• Chapter Liaisons

Your Liaison on theNational Membership Committee

Log in to “Members Only”, then

Click on “Chapter Leader Resources”, then

Click on “Membership”

Select last item in top chart

Your Liaison on the National Membership Committee

What you can do to help …

• Help Promote the First Time Member Special Offer

• Establish a membership team/committee at your chapter (and branches if applicable) and assist in development of a 12-month Membership Plan for your chapter

• Encourage your membership team to utilize the resources in the Recruitment Toolkit, the Retention Toolkit, and the Student Member Toolkit – all online and available to all members (in Member Tools)

What you can do to help …• Promote use of Membership Coaches Corner

• Encourage participation in the Chapter Leaders Forum – here at Congress, Sunday the 15th, from 2-4 pm in Room 205A

• Share the wealth. We’re all on the APWA membership team.

2010 Chapter Membership Achievement Award

It could be YOUR CHAPTER in 2011!

Chapter Size Division(based upon qty of mbrs as of

6/30/2009) Top Chapter

Net Membership Increase from

June 30, 2009 - June 30, 2010100 members or less * --

101-200 members Mississippi 7.87%

201-300 members New York 13.24%

301-500 members Alberta 15.2%

501-850 members Wisconsin 4.29%

More than 850 members Washington state 2.19%

* Newfoundland-Labrador was top chapter in this category but had a 0% net increase