RD 5340 Membership Seminar July 26, 2014
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Transcript of RD 5340 Membership Seminar July 26, 2014
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The New Focus
D-5340 Membership SeminarJuly 26, 2014
Rev 7-21-2014
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Presenters
Larry SundramPublic Image Coordnator
Laura DayIGNITE Chair
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The Challenge
We have a membership challenge
And membership is everyone’s job
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3,100
3,200
3,300
3,400
3,500
3,600
3,700 3,682
3,661
3,621
3,550
3,469
3,364
3,196
3,314
3,213
3,273
District 5340 Membership June 2005 thru May 31 2014
down 11% - 409 fewer Rotarians
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UP
same
down
-
-708+ 299
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51 of 71
clubs
downsized
15 clubs shrank between 2% and 15%
10 clubs shrank between 15% and 30%
22 clubs shrank more than 30%
and 4 of our clubs folded
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North America
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Hold the Presses!
New Information… that can help!
siegel + gale
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siegel + gale Survey
Two key questions:
1.Why did you JOIN Rotary?
2.What is the main reason you STAYwith Rotary?
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Why Join?
Impact my community 35.5%
Friends 30.0%
Networking 18.7%
Recognition 4.3%
Training 3.3%
Impact globally 8.2%
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Why Stay?
Impact my community 35.5% 36.1%
Friends 30.0% 38.4%
Networking 18.7% 5.2%
Recognition 4.3% 2.3%
Training 3.3% 3.5%
Impact globally 8.2% 14.5%
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Key Points
1. Local2. Friends3. Vocation4. Leaders
Fromsiegel + gale
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Learning Objectives
What we can do…
Right Now!
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Ponder This
Who Are Our Customers
Members
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What Our Customers Want
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My Work4. Leaders to Work With
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Ready
But First…Is our Club Actually READYfor New Members?
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The Questions
Is our Club…
Attractive…Relevant…Engaging?
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Attractive & Relevant Indicators
• Good Website, Facebook
• Members feel Involved & Committed
• Get to meet & know local Leaders
• Members & Guests Feel Welcome
• Strong Camaraderie (and Fun)
• Respects Members’ Work
• Club is active... Is “doing” things.
And more...
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Survey Exercise
Survey Our Club
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Survey Results
NOto any question?
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AttractionHow Do
We Attract New
Members?
Appeal to
Them
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Three Steps to Attraction
1. The Ask
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Ask Exercise
Meet Mary Smith
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Initial Attraction – The “Ask”
It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
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Initial Attraction – The “Ask”
It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
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Initial Attraction – The “Ask”
It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
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Initial Attraction – The “Ask”
It’s a leadership organization… we’re made up of local business, professional and civic leaders.
We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.
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Customer Profiles
What About Other ProspectiveMembers?
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Three Steps to Attraction
1. The Ask2. Website, Facebook+
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Your Website
Does your website reflect what you told
Mary?
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Lamorinda Sunrise Message
• change the world?...1.2-million members
• 34,000 clubs globally
• clean water for drinking ... human health
• combating hunger ... eradicating polio
• explore this site to learn more about Rotary
International
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What Works Better?• Rotary has 34,000 clubs
in 200 countries and regions.
• Rotary is in Albania to Zimbabwe
• Rotary is eradicating polio.
• Explore this site to learn more about Rotary International.
• We are local business, professional and civic leaders.
• We get to know one another.
• We get things done in this community.
• We have fun doing it.
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What Works?
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Build a Better Website
• Who are we?• What do we do?• What’s in it for You?
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What’s In It For Our Customers?
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My Work4. Leaders to Work With
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Who ya going to call?
Need website help?Call the Ghost Busters
Public Image Coordinators“Marketing Team”
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Three Steps to Attraction
1. The Ask2. Website, Facebook+3. The First Impression
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The First Impression
What creates an impression?
• _______________• _______________• _______________
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How Do We Treat Our Guests?
Is every guest special?
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Do We Rush the Question?
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Is Your Club Like Cheers?
Sometimes you want to go,
Where everybody knows your name, and they’re always glad you came.
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Tips
Involvement
4 Hold ‘em Tips
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Tip 1
INDUCTIONMake The Induction
PERSONAL
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Induction Exercise
Meet Mary Smith’s Family
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Tip 2
FRIENDS#1 Reason for Staying
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Tip 3
OPPORTUNITIESTo Do Something
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Tip 4
Add SomeROTARY
KNOWLEDGE
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Twelve Letter Topics
1. Welcome2. Communications3. Classifications4. Rotary Basics5. Club Service6. Vocational Service
7. Community Ser.8. International Ser.9. Youth Service10. Our Foundation11. Attendance12. Sponsoring
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Where to Find Information?
www.zone2526.org
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Website Resources
• IGNITE folder• Preparing your Club to Grow• What’s in it for me• Why Join Rotary• We Care booklet
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Keep ‘em
Retention
The Joliet Club has 100% Retention
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What Our Customers Want
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My Work4. Leaders to Work With
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Why They Leave?
If you do nothing. . .15% will leave
“Not Worth It”
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What You Can Do – Right Now!
1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests 4. Board adopts “name/work”5. Start personalized Inductions6. Start New Member letters
Right Now Action!
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Do it in the Next 30-Days!
1. All members develop the “Ask”2. Review & update Website 3. Assign Greeters/protocols:
All guests & visitors welcomed 4. All members begin knowing names/work of
all others5. At least 5 work/personal talks by new
members & others
30 Day Actions
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Do it in the Next 90-Days!
1. All members know names/work of all (at least new members) & continue work/personal talks for all
2. Guests/Visitors all feel welcome3. All members feel welcome — Cheers!4. All members involved5. All members have an “Ask”
90 Day Actions
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What Our Customers Want
1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My Work4. Leaders to Work With
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Public Image
Why Strengthen Rotary?
Voice and Visuals
Power of Brand
Brand Center
Actions to Take
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SURVEYS SHOW…Never
Heard
of Rotary
Know
Name Only
Some
Familiarity
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HARDER TO
REACH OUR
FULL POTENTIAL
Makes it….
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Power of Brand
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So, what is Rotary?
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Essence of Rotary
You unite leaders from a variety of
occupations to exchange ideas and take
action to improve your community – and
you have fun doing it!
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Rotary Club Essence
Unites Leaders
Exchange Ideas
Take Action
In Local Community
And Have Fun
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SMART
WE SOUND:
KnowledgeablePerceptiveConfident
Our Voice
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COMPASSIONATEWE SOUND:Thoughtful
SincereEngaging
Our Voice
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WE SOUND:Bold
PurposefulCourageous
PERSEVERING
Our Voice
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INSPIRING
WE SOUND:UpbeatHopeful
Visionary
Our Voice
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OUR VISUAL IDENTITY
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Brands Evolve
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Rotary Evolved Too
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Flexible Yet Consistent
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Appoint PI Chair
Visit Brand Center
Adopt Visual Identity Guidelines
Update Club logo and brochure
Create new landing page
What Can Clubs Do?
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Brand Center
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1. ADOPT OUR VOICE AND VISUAL IDENTITY
• Download guidelines
• Create your own club logo
• Use templates as a starting point
• Use images to inspire your own photos
Adopt Visual Identity
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Brand Center - Materials
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Update Club Logo
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Brand Center - Brochure
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Create Landing Page
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Synchronize, Control, Freshen Facebook
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Remember Other Media
Media Center
Learning Center
Shop Rotary
What Clubs Can Do?
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• Target the appropriate audience
• Foster online relationships
• Follow and share stories
• Appeal to non-Rotarians
• Reflect Rotary’s brand and voice
Other Social Medias
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Television, radio, and print ads
Billboards
Newspaper articles
Radio announcements
Letters to Editor
Traditional Media
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Media Center – Press Releases
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Media Center - Images
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Learning Center - PR
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Shop Rotary
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• Tell a compelling story
• How you bring leaders together
• To Exchange ideas
• Take action to improve community
• Conversational & authentic
• Consistent visual identity
Help Members…
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Shop Rotary
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Media Center
Brand Center
Club and District Public Image Chairs
Voice and Visual
Identity Guidelines
Your Resources
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BE A
ROTARYCHAMPION
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Your Presenters – Thank You!
Larry Sundram
Public Image Coordinator
Laura DayIGNITE [email protected]
DISTRICT
Bill Angus, Membership Chair, 858-442-6447David Oates, Asst. Public Image Coordinator 858-750-5560Matt Guillory, District Public Image Coordinator 619-301-9396