Jobs-to-be-done Method

MARC GALBRAITH - JUSTIN CONGAHAN @MARCGALBRAITH - @JCONO

!#JTBD

JOBSTOBEDONE.ORG MELBOURNE-JOBS-TO-BE-DONE-MEETUP

11 July 2014!Swinburne University, Melbourne

LAST Conference 2014

Headline sponsor

Gold sponsors

Academic supporter

Silver sponsors

Supporters

Organised by

lastconference.com #LASTconf

QUALITY AND THE CONSUMER

GET OUT OF THE BUILDING!

JOBS BACKGROUND

MILKSHAKE

SWITCH

RECALL

CANDIDATESFRESH VS LEFT

Interviews

Timeline FocusFIRST THOUGHT

SATISFIED?

PURCHASE

2: DECIDING

1: STARTED LOOKING

CONSUMING

TRADE-OFFS

CONSIDERATION SET

PASSIVE

Forces of Progress

PULL OF THE NEW

PUSH OF THE SITUATION

ANXIETY OF THE NEW

HABITS OF THE PAST

Interview Debrief

Analysis

Workshop

Interview: A

Interview: B

Workshop - Forces

Workshop - Analysis

WHAT DO WE DISCOVER? THERE WAS A COMMON STORY? WHAT WAS DIFFERENT?

Wrap

HTTP://WWW.MEETUP.COM/MELBOURNE-JOBS-TO-BE-DONE-MEETUP/

!#JTBD

!JOBSTOBEDONE.ORG

!@MARCGALBRAITH,@JCONO