How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Meetopolis Education Business Lunch

Forget Social Media #Daretogive & start using your network

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Gerrit Heijkoop Partner HCIBS

@gheijkoop or @hcibs

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv May 2, 12 5

May 2, 12 6

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Where do you stand?

“I !nd myself quite a good networker”

Agree  Disagree  

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

“I am doing pretty well on Social Media”

Agree  Disagree  

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

May 2, 12 Tweet je vragen en inzichten naar: @gheijkoop 11

Social Media explained Twitter Facebook Foursquare Instagram Youtube Linkedin Pinterest Last FM Google+

I’m eating a donut I like donuts This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to “Donuts” I’m a google employee who eats donuts

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

why

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Knowledge Creativity Relations

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

ASSIGNMENT: “Share at least 3 tips”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

ASSIGNMENT: “Share at least 3 tips”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

why

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

“What is the impact of Social Media on

our communication?”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

“With Social Media it takes less e"ort

to reach more people”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

fundamental di!erence

HCIBS social media solutions

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

fundamental di!erence

fundamental di"erence:

HCIBS social media solutions

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

how

AIDA still exists…

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Attention Interest Desire Action Share

Capital vs Relations

Bought media  Advertising  Commercials

 Flyers & Posters  Direct mailings

Earned media  Tweets  Shares & Likes

 Photo & video  Forwarded e-mails

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

“How can you activate

your network?”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

#daretogive

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

what

Tweet je inzichten naar: #event12 en @gheijkoop

#listening

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

EXAMPLE 1

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

EXAMPLE 2

Tweet je inzichten naar: #event12 en @gheijkoop May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 40

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Smart !lters for ‘All friends’:

 Hash-tag event  Who  How  Where  Help

  ?   RT   http://   Youtube  ….

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

EXAMPLE 3

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 45

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2009 2010 2011 2012

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Twitter?

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Facebook?

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Linkedin?

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

#daretogive 1.  €10,- cash for every visitor 2.  €200,- cash for every exhibitor 3.  Weekly update to all participants

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

you

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

#re"ection the power of networks

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

“How can you apply #daretogive?”

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Before I go …

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link!

@gheijkoop or @hcibs

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Forget Social Media #Daretogive & start using your network

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Meetopolis Education Business Lunch