Meetopolis Education Business Lunch
-
Upload
gerrit-heijkoop -
Category
Business
-
view
381 -
download
2
description
Transcript of Meetopolis Education Business Lunch
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Meetopolis Education Business Lunch
Forget Social Media #Daretogive & start using your network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit Heijkoop Partner HCIBS
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv May 2, 12 5
May 2, 12 6
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Where do you stand?
“I !nd myself quite a good networker”
Agree Disagree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“I am doing pretty well on Social Media”
Agree Disagree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
May 2, 12 Tweet je vragen en inzichten naar: @gheijkoop 11
Social Media explained Twitter Facebook Foursquare Instagram Youtube Linkedin Pinterest Last FM Google+
I’m eating a donut I like donuts This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to “Donuts” I’m a google employee who eats donuts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Knowledge Creativity Relations
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
ASSIGNMENT: “Share at least 3 tips”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
ASSIGNMENT: “Share at least 3 tips”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“What is the impact of Social Media on
our communication?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“With Social Media it takes less e"ort
to reach more people”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
fundamental di!erence
HCIBS social media solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
fundamental di!erence
fundamental di"erence:
HCIBS social media solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
how
AIDA still exists…
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Attention Interest Desire Action Share
Capital vs Relations
Bought media Advertising Commercials
Flyers & Posters Direct mailings
Earned media Tweets Shares & Likes
Photo & video Forwarded e-mails
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can you activate
your network?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#daretogive
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
what
Tweet je inzichten naar: #event12 en @gheijkoop
#listening
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
EXAMPLE 1
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
EXAMPLE 2
Tweet je inzichten naar: #event12 en @gheijkoop May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 40
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Smart !lters for ‘All friends’:
Hash-tag event Who How Where Help
? RT http:// Youtube ….
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
EXAMPLE 3
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 45
137 160 189 253
+80
+50
100
150
200
250
300
350
400
2009 2010 2011 2012
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Twitter?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Facebook?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Linkedin?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#daretogive 1. €10,- cash for every visitor 2. €200,- cash for every exhibitor 3. Weekly update to all participants
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
you
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#re"ection the power of networks
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can you apply #daretogive?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Forget Social Media #Daretogive & start using your network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Meetopolis Education Business Lunch