Meet the Living

Legends of Public

Relations

#PRLivingLegends

Bridget

Coffing Mike

Fernandez

With Special Guest Moderator

Brian Price PRSSA 2013–2014 National President

#PRLivingLegends

@PlankCenterPR

“Networking is the most

important activity you can

undertake, starting now.”

–Harold Burson

“Good business judgment is

fundamental to success in public

relations.”

–Kurt Stocker

“The challenges, as tough as

they have been, have

brought me to this

mountaintop experience in

public relations.”

–Ofield Dukes

#PRLivingLegends

@PlankCenterPR

“Never forget that integrity is the

first order of your day.”

–Frank Wylie

“…Leadership is a responsibility,

not power, prestige or a job title.

It’s about WHO you have to be,

not WHAT you have to do.”

–Ann Barkelew

“The most difficult problem in life

is telling the

truth to power.”

–Chester Burger

“The more we know, the more we

can help solve problems and link

resources to each other.”

–Judith Bogart

#PRLivingLegends

@PlankCenterPR

“You must be prepared to risk

your job in pursuit of

doing it right.”

–Joseph Vecchione

“You can develop the personality

skills needed to be a great

networker by showing active

interest in others, and by stretching

to broaden who you are.”

–Ron Culp

“That ‘be the best’ attitude is a

formula for success in public

relations.”

–Jack Felton

“Fix it before it breaks.”

–Al Golin

#PRLivingLegends

@PlankCenterPR

“You will not get far

without good people.”

–John Graham

“As a PR pro, you will be

challenged daily to embrace or

create a vision, to be a subject

matter expert on a variety of

topics and to the have the

relationships and resources

necessary to deliver on the

promise of your personal

brand.”

–Cheryl Procter-Rogers

“The fact is, no one

succeeds alone.”

–Judith Phair

Meet the Living

Legends of Public

Relations

#PRLivingLegends

Bridget

Coffing Mike

Fernandez

With Special Guest Moderator

Brian Price PRSSA 2013–2014 National President

“Be proud of this profession

and your role in it.”

–Mary Beth West

#PRLivingLegends

@PlankCenterPR

“The future leaders must reaffirm

our role as counselors of

corporate behavior.”

–Thomas Hoog

“Access mentors through

PRSA, business groups and

by volunteering in the

community and

organization.”

–Rhoda Weiss

“Protect your reputation,

which is the biggest asset

any professional has.

Adhering to the highest

ethical standards will have

better returns on your career

than any educational degree

or client campaign.”

–Gary McCormick

“I would single out integrity as

being a key factor.”

–Barbara Hunter

#PRLivingLegends

@PlankCenterPR

“Mentors are a necessity

throughout one’s career.”

–Debra Miller

“Follow your moral compass.

Do the right thing. Always.”

–Jack Koten

“One of the most important

lessons I’ve learned along the

way is the necessity to challenge

convention; to look ahead and

never settle

for the expected.”

-Margery Kraus

“Clear, concise & credible

communications skills are

essential for leadership

in PR.”

–Richard Mau

#PRLivingLegends

@PlankCenterPR

“Because our job is to

communicate effectively with

broad and inclusive audiences,

we need diversity at the table.”

–Ron Culp

“Corporate PR pros must be

good social scientists as well

as good social counselors.”

–James Murphy

“Transparency would be a good

value to own.”

–Bill Nielsen

“A public relations professional

is only as good as his/her

contacts–media, vendors and

peers.”

–Gary McCormick

#PRLivingLegends

@PlankCenterPR

“The only way to ‘manage a

reputation’ is through

managing the organizational

behaviors that are reflected in

that reputation.”

–James Grunig

“Approach diversity as an

opportunity, not a problem.”

–Debra Miller

“Your goal should be to raise

the level of public

communications by making

truth, integrity and

responsibility the standards

that may not be

compromised.”

–Lawrence Foster

Meet the Living

Legends of Public

Relations

#PRLivingLegends

Bridget

Coffing Mike

Fernandez

With Special Guest Moderator

Brian Price PRSSA 2013–2014 National President

“As CEO of your brand,

assemble a group of

individuals to act as official

advisors and to help you

navigate personally and

professionally.”

–Cheryl Procter-Rogers

#PRLivingLegends

@PlankCenterPR

“In many ways, the slate is

blank, and you have the

chance to fill it.”

–Jon Iwata

“How you dress, speak

and graphically design

your résumé may provide

some of the style points

that get your foot in the

door, but it’s how you

integrate substantive

ethics, strategy, writing,

creativity and diplomacy

that will keep you

in the room.”

–Mary Beth West

“Act honestly and ethically —

always: Only you can build your

reputation; only you can harm or

destroy it.”

–Jerry Dalton

“In public relations we have

a powerful weapon

in this task: language.”

–John Paluszek

#PRLivingLegends

@PlankCenterPR