SOCIAL MEDIA&

PERSONAL BRAND

LUNDBECK FOUNDATION

Kate Talbot

@katetalbot2

I N F L U E N C E R S

Global Change

Awareness about Social Issues

Deal Flow for Investments

Access to Media

Can Achieve:

7.6 million followers Quotes / InsightsBlogs on relevant topicsPromotes businesses

9 million followers#1 Influencer on LinkedInWeekly BlogsReplies to Comments

22,00 subscribers Hundreds of videosFun adventures andinsights

YOURPERSONALBRAND

STRATEGY & GOALS

Distinctive: What do you stand for within your

practice area

Relevant: Position your content towards your

target audience

Consistent: Key in creating a solid brand

GET STARTED

Have an elevator pitch and strong online bio

Share articles (personal or industry)

Set up industry specific Google Alerts

Retweet relevant influencers with commentary

Live Tweet events

Follow conferences in real-time

Write blog posts

Videos for YouTube channel

CONTENT

EVENTS. ENGAGEMENT. EVERYDAY HASHTAGS

FOLLOWER GROWTH

Influencers

Colleagues

Organizations

RESULTS

C o n v e r s a t i o n s w i t h o t h e r i n d u s t r y l e a d e r s

I n s i g h t s i n t o l a r g e r t r e n d s i n h e a l t h c a r e

S t a y i n g a h e a d o f t h e c u r v e b yr e a c h i n g o u t a n d c r e a t i n g k e yr e l a t i o n s h i p s

Speak at

conferences

STRONG

PERSONAL BRAND

1 2 3 4Quoted

in academic

journals &

articles

Trusted and

receive

referrals

Cross marketing

with

any side job

QUESTIONS