Medical Residency & Professional Brand
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Transcript of Medical Residency & Professional Brand
SOCIAL MEDIA&
PERSONAL BRAND
LUNDBECK FOUNDATION
Kate Talbot
@katetalbot2
I N F L U E N C E R S
Global Change
Awareness about Social Issues
Deal Flow for Investments
Access to Media
Can Achieve:
7.6 million followers Quotes / InsightsBlogs on relevant topicsPromotes businesses
9 million followers#1 Influencer on LinkedInWeekly BlogsReplies to Comments
22,00 subscribers Hundreds of videosFun adventures andinsights
YOURPERSONALBRAND
STRATEGY & GOALS
Distinctive: What do you stand for within your
practice area
Relevant: Position your content towards your
target audience
Consistent: Key in creating a solid brand
GET STARTED
Have an elevator pitch and strong online bio
Share articles (personal or industry)
Set up industry specific Google Alerts
Retweet relevant influencers with commentary
Live Tweet events
Follow conferences in real-time
Write blog posts
Videos for YouTube channel
CONTENT
EVENTS. ENGAGEMENT. EVERYDAY HASHTAGS
FOLLOWER GROWTH
Influencers
Colleagues
Organizations
RESULTS
C o n v e r s a t i o n s w i t h o t h e r i n d u s t r y l e a d e r s
I n s i g h t s i n t o l a r g e r t r e n d s i n h e a l t h c a r e
S t a y i n g a h e a d o f t h e c u r v e b yr e a c h i n g o u t a n d c r e a t i n g k e yr e l a t i o n s h i p s
Speak at
conferences
STRONG
PERSONAL BRAND
1 2 3 4Quoted
in academic
journals &
articles
Trusted and
receive
referrals
Cross marketing
with
any side job
QUESTIONS