Medical Market Bridge

Post on 26-Jun-2015

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Learn about Medical Market Bridge, & how it can help in expanding international sales

Transcript of Medical Market Bridge

Bringing Your Medical Bringing Your Medical Device Into International Device Into International

MarketsMarkets

www.mmbim.com

MMB MMB is an efficient is an efficient BRIDGE BRIDGE forfor SELLING SELLING YOUR PRODUCTS YOUR PRODUCTS inin INTERNATIONAL INTERNATIONAL MARKETS MARKETS at aat a LOW-RISK MODEL LOW-RISK MODEL

MMB OverviewMMB Overview

An international marketing, sales, business development company that acts as a bridge for innovative medical devices manufacturers, & rapidly brings their technologies to market success.

Our goal is to place your technologies at the international forefront of your market segment – effectively, efficiently, and rapidly.

MMB offers international sales, marketing, business development, in-market presence & distribution management.

MMB StrategyMMB Strategy

Innovative solutions

Product clusters

Understanding of clinical, strategic, discipline factors

International Marketing

Territory, market coverage

Local country manager

Familiarity of market & key players

Local implementation of international strategy

Sales

MMB ClientsMMB Clients

Med-Tech Manufacturers : Seeking for new markets MMB act as your sales & marketing arm out of your home market We strive to make sure you achieve strategic goals We maximize sales potential

The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?

– Regulation– Reimbursement– Purchasing mechanisms

• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations

Market Analysis

Market characteristics & obstacles

Distributors selection& management

Marketing management

The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?

– Regulation– Reimbursement– Purchasing mechanisms

• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations

Regulatory Approvals Reimbursement issues Purchasing Mechanisms...

MMB answers the marketing dilemmaMMB answers the marketing dilemma

Market Analysis

Market characteristics & obstacles

Distributors selection& management

Marketing management

MMB SolutionsMMB Solutions Country Managers:

In-market presence Distributors management & collaboration Local implementation of marketing strategy

Commitment for client success

Product Cluster Manager: Deep knowledge of the products and clinical issues Understanding of strategic targets Delivering product strategy to international markets

Current Country Current Country CoverageCoverage

• Belgium

• The Netherlands

• Austria

• Switzerland

• Czech republic

• Slovakia

• Poland

• France

• Germany 

• Italy

• UK

• Ireland

• Portugal

• Spain

• Denmark

• Norway

• Sweden

• Finland

• Israel

• Brazil

• Australia

• New Zealand

• India

• Hong Kong

• Korea

• Philippines

• Singapore

• Thailand

MMB MMB Collaboration Collaboration ProcessProcess

Additional servicesMarCom; Conferences, Exhibitions, CommunicationsNew investors relations

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Simultaneous multimarket Simultaneous multimarket penetration penetration

Risk minimizing compensation modelRisk minimizing compensation model

Professional in–market Professional in–market managers managers

Effective marketing Effective marketing channels channels

MMB MMB SolutionsSolutions

www.mmbim.com

info@mmbim.com