Medical Market Bridge
12
Bringing Your Medical Bringing Your Medical Device Into International Device Into International Markets Markets www.mmbim.com
-
Upload
thebridge1 -
Category
Documents
-
view
299 -
download
2
description
Learn about Medical Market Bridge, & how it can help in expanding international sales
Transcript of Medical Market Bridge
Bringing Your Medical Bringing Your Medical Device Into International Device Into International
MarketsMarkets
www.mmbim.com
MMB MMB is an efficient is an efficient BRIDGE BRIDGE forfor SELLING SELLING YOUR PRODUCTS YOUR PRODUCTS inin INTERNATIONAL INTERNATIONAL MARKETS MARKETS at aat a LOW-RISK MODEL LOW-RISK MODEL
MMB OverviewMMB Overview
An international marketing, sales, business development company that acts as a bridge for innovative medical devices manufacturers, & rapidly brings their technologies to market success.
Our goal is to place your technologies at the international forefront of your market segment – effectively, efficiently, and rapidly.
MMB offers international sales, marketing, business development, in-market presence & distribution management.
MMB StrategyMMB Strategy
Innovative solutions
Product clusters
Understanding of clinical, strategic, discipline factors
International Marketing
Territory, market coverage
Local country manager
Familiarity of market & key players
Local implementation of international strategy
Sales
MMB ClientsMMB Clients
Med-Tech Manufacturers : Seeking for new markets MMB act as your sales & marketing arm out of your home market We strive to make sure you achieve strategic goals We maximize sales potential
The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?
– Regulation– Reimbursement– Purchasing mechanisms
• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations
Market Analysis
Market characteristics & obstacles
Distributors selection& management
Marketing management
The Marketing DilemmaThe Marketing Dilemma• What is the market size?• How to choose target markets?• What are the obstacles in the specific market?
– Regulation– Reimbursement– Purchasing mechanisms
• What type of presence in the market is favourable – Direct or distributing companies?• How to choose a distributor?• How to manage a diverse distribution network?• How to set optimal marketing goals?• International marketing activities – conferences, communications, KOL relations
Regulatory Approvals Reimbursement issues Purchasing Mechanisms...
MMB answers the marketing dilemmaMMB answers the marketing dilemma
Market Analysis
Market characteristics & obstacles
Distributors selection& management
Marketing management
MMB SolutionsMMB Solutions Country Managers:
In-market presence Distributors management & collaboration Local implementation of marketing strategy
Commitment for client success
Product Cluster Manager: Deep knowledge of the products and clinical issues Understanding of strategic targets Delivering product strategy to international markets
Current Country Current Country CoverageCoverage
• Belgium
• The Netherlands
• Austria
• Switzerland
• Czech republic
• Slovakia
• Poland
• France
• Germany
• Italy
• UK
• Ireland
• Portugal
• Spain
• Denmark
• Norway
• Sweden
• Finland
• Israel
• Brazil
• Australia
• New Zealand
• India
• Hong Kong
• Korea
• Philippines
• Singapore
• Thailand
MMB MMB Collaboration Collaboration ProcessProcess
Additional servicesMarCom; Conferences, Exhibitions, CommunicationsNew investors relations
`
Simultaneous multimarket Simultaneous multimarket penetration penetration
Risk minimizing compensation modelRisk minimizing compensation model
Professional in–market Professional in–market managers managers
Effective marketing Effective marketing channels channels
MMB MMB SolutionsSolutions
