Transcript of Media terminology for your exam
- Media Terminology and Theory for your exam: Q1: Computer game
Advertising knowledge Target Audience Genre + Conventions :
(MMORPG, First person shooter, Platform etc) Gameplay Demographics
Use and Gratification theory Industry Interaction Downloadable
content Online play Budget Production Values Next gen consoles
Indie games developers Character Design Multi strand Narrative
Write you example I know, Im incredible at media Sentences here 1.
2. 3. 4. 5. 6. 7. 8. 9. 10.
- Q2: Your pitch USP unique selling point Advertising Appeal
Marketing plan Teaser trailer Viral video Direct marketing Fanbase
Consumer generated Content Social Media Grassroots activity
Targeted campaign Production house Augmented reality game Brand
Identity Guerilla Marketing Magazine publishers Write you example I
know, Im incredible at media Sentences here 1. 2. 3. 4. 5. 6. 7. 8.
9. 10.
- Q3: Appealing to your audience / representations Market
research Target Audience profile Consumer Demographics
Psychographics Dyers theory of utopian solutions Stereotypical /
unstereotypical Counter types Archetypal Femininity / Masculinity
Ethnicity The Smurfette principle Ideology PEGI + regulation
Maslows hierarchy of needs Write you example I know, Im incredible
at media Sentences here 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
- Q4: Website / Trailer: ---- storyboard----- Camera Angles: CU,
MCU, MS, MLS, LS , Est Shot Camera movement: Track, Pan, Tilt, POV,
Zoom. Audio : backing track, sound effects, dialogue, narration
Edit: cut , fade in /out, dissolve, wipe. ----website-------- Home
page Drop down menu Navigation bar Video bar Members area Hyper
links Twittter feed Masthead Articles Sketch quickly in here a very
very basic outline of the website or storyboard and annotate it
with some of the terms, explaining how each bit will attract your
TAP.