Media Technical Specifications. · 6 tceoctmrnccpn High Impact IAB Billboard Halfpage Mobile Half...

MediaTechnicalSpecifications.

traffic@marktplaats.nl2

Index Specifications

General guidelines 3

Standard IAB 4

High Impact IAB 6

Native 7

Rich media 10

Video 14

General guidelines & conditions

CPC policy

Contact details

• HTML5 banners should be delivered via 3th party tags, required to be HTTPS compliant.• For HTML5 campaigns (Rich Media formats), we use Weborama expertise. Please contact Weborama (traffic@weborama.nl) at least 1 week prior to the campaign start date.• Deadline for delivering material is 3 days before start date.• Please deliver material to traffic@marktplaats.nl.• For creative delivery and all your related questions: traffic@marktplaats.nl with your sales contact in cc.• Animation: max 15 sec (unlimited during user interaction) with max 3 repetitions.• Audio: sound OFF by default, always user initiated on click action.• All advertising formats that use sound must feature a sound on/off button.• Style: do not use colors or style matching Marktplaats design.

• All standard IAB banners + Native should be delivered (see tech specs).• Minimum duration: 1 month.• Banners must contain a clear call to action.• If CTR is lower than 0.1% new banners must be delivered.• New material should be delivered after 30 days for each campaign running for more than 1 month.• No guarantee of delivery and end date will be given.• We strongly recommend to implement the conversion tracking pixel delivered by Marktplaats in order to optimize your click campaign.

Sandra Nicolai Demand & Ad Operations BNLHead of Sales Advertising traffic@marktplaats.nlsnicolai@marktplaats.nl+31 615 86 44 79

Standard IAB

Leaderboard

Medium Rectangle

Skyscraper

Dimensions 728x90 px

Max. initial load 100kb

Filetype .JPG, .GIF or HTML5

Device Desktop + Tablet (web/app)

Device Desktop + Tablet (web/app) + Mobile (web/app)

Dimensions 120x600 px or 160x600 px

Device Desktop + Tablet (web)

• For HTML5 campaigns, we use Weborama expertise.• Deadline for delivering material is 3 days before start date.• Please deliver material to traffic@marktplaats.nl.

Mobile Banner

Double Banner

Device Mobile (web/app)

Weight 100kb

Filetype .jpg, .gif or HTML5

High Impact IAB

Billboard

Halfpage

Mobile Half Page

Weight 100kb

Native

Native Content Ad

Images Logo: aspect ratio 1:1 - max 150KB, JPG/PNG Large, primary image: aspect ratio 15:9, max 150KB, JPG/PNG

Title Max 25 characters

Text Max 90 characters + call-to-action of max 15 characters

In-app Lead Generator

Dimensions 1 logo of max 40x90 px. (.PNG/.JPG)

Text Max 40 characters

Device Mobile (app)

Native Brand Ad

Native Brand Tile

Images Logo: 300x300 px (.PNG/.JPG) Eye catcher: 1136x639 px max 1MB. (.PNG/.JPG)

Text Title text: max 45 characters Call to action text: max 30 characters Ad text : max 500 characters

Images .PNG/.JPG | < 1000x750px | 4:3 ratio | < 1 MB | advice to embed advertiser logo in the visual

Text Title text: max 30 characters

Device Mobile (app)

Item page button

Textlink

Dimensions 80x20 px

Text Title text: max 30 characters Title: max. 2 lines, max. 23 characters per line Body text: max. 2 lines, max. 31 characters per line Button text: max. 10 characters (tobedefinedtogether)

Device Desktop +Tablet (web)

Text 2 lines, max. 28 characters per line

Image 30x30 px

Filetype .JPG or .GIF

Device Desktop

Rich media

Interscroller

2D Slider

360 Video

Dimensions See tech specs Weborama

Title 100kb

Filetype HTML5

Device Mobile (web)

Dimensions 320x240 px or 300x250 px

Weight 100kb

Device Mobile (app/web)

Dimensions See template

Weight See template

Filetype See template

Device Mobile (web)

3D Cube

Billboard Skin/Fullwidth Header

Weight 100kb

Device Desktop + Mobile (web/app)

Weight See template

Device Desktop

In-app Takeover

Dimensions 300x250 or 320x240

Weight Max. 100kb

Filetype jpg, .gif of HTML5

Device Tablet (app) + Mobile (app)

Billboard Launch

Weight See template

Device Desktop

Intent Takeover

Weight See template

Device Desktop

Intent Message

Weight See template

Device Desktop

Homepage Takeover

Weight See template

Device Desktop

Dimensions 532x300 px, aspect ratio 16:9

Max. initial load 2MB

Lenght Max 20 seconds for sticky, max 10 seconds for non-sticky

Filetype MP4 - VAST 1/2/3 - VPAID 1/2 compliant

Device Desktop

Media Technical Specifications. · 6 tceoctmrnccpn High Impact IAB Billboard Halfpage Mobile Half...

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