The shopper marketing revolution

Angela Brown – Managing Director

angela@palebluedotconsulting.com

Woolworths range 55,000+ products on shelf (& growing!)

Only 2% of shoppers visit half of the store

90% of time is spent in store navigating (10% selecting)

30% of shoppers simply walk away

When a shopper finds what they want in the first 7 seconds

the number of basket items increases

24% of AUS smartphone users use their phone in store

Shopper Marketing v’s Consumer Marketing

…uses or consume

those products and

services

…purchase those

products or services in

store or online

>Understanding how consumers behave as

shoppers

Lets play a game…..

Shopper Shopper Either Consumer

Who’s using AR well?

Augmented reality in

Yihaodian stores in China

New 2014 catalogue – Try at

home first, before you buy

Lego 3D end product visual

before you buy

Pepsi Max bus stop life

thriller

Who’s using AR well in grocery?

Tesco – using AR to improve

compliance at POG

Asda – Bring family entertainment to

stores at Halloween

APP to show features and

benefits in cereals

Heinz – branded example

A POV on Shopper Marketing

• Genuine COLLABORATION is key to success

• The CATEGORY is KING!

• Shift your internal MINDSET to shopper

• Truly get behind the ‘WHY’ in how we buy and connect the dots

across the data points

• Continue to BUILD capabilities, learning from overseas

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THANKS FOR LISTENING!

Angela Brown: MD Pale Blue Dot Consulting

Email: angela@palebluedotconsulting.com

Website: www.palebluedotconsulting.com

Mobile: 0401 691 882