Media social final 6th nov
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Transcript of Media social final 6th nov
The shopper marketing revolution
Angela Brown – Managing Director
Woolworths range 55,000+ products on shelf (& growing!)
Only 2% of shoppers visit half of the store
90% of time is spent in store navigating (10% selecting)
30% of shoppers simply walk away
When a shopper finds what they want in the first 7 seconds
the number of basket items increases
24% of AUS smartphone users use their phone in store
Shopper Marketing v’s Consumer Marketing
…uses or consume
those products and
services
…purchase those
products or services in
store or online
>Understanding how consumers behave as
shoppers
Lets play a game…..
Shopper Shopper Either Consumer
Who’s using AR well?
Augmented reality in
Yihaodian stores in China
New 2014 catalogue – Try at
home first, before you buy
Lego 3D end product visual
before you buy
Pepsi Max bus stop life
thriller
Who’s using AR well in grocery?
Tesco – using AR to improve
compliance at POG
Asda – Bring family entertainment to
stores at Halloween
APP to show features and
benefits in cereals
Heinz – branded example
A POV on Shopper Marketing
• Genuine COLLABORATION is key to success
• The CATEGORY is KING!
• Shift your internal MINDSET to shopper
• Truly get behind the ‘WHY’ in how we buy and connect the dots
across the data points
• Continue to BUILD capabilities, learning from overseas
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THANKS FOR LISTENING!
Angela Brown: MD Pale Blue Dot Consulting
Email: [email protected]
Website: www.palebluedotconsulting.com
Mobile: 0401 691 882