Making media more valuableBuilding better businessesThe Co-Creation Consultancy

• We are• What’s changed• Media Innovation

We are...• We are a crowd of experienced researchers, planners,

brand strategists, web developers, traditional and social media specialists

• We use co-creation techniques to deliver insight, innovation and rapid outcomes for organisations

• We aim to make your media space more valuable to all stakeholders; including the advertiser, the audience, and most importantly you

• We achieve this at significantly reduced cost thanks to our long experience and deep expertise in the latest social technologies and co-creation processes

• We are• What’s changed• Media Innovation

Ad spend is down and the economy is only part of the story.

So

rry

bu

t..

CommercialEditorialSalesResearch

Alarm Bells ringing

Increasing Problem

Dept. knock on effect

All Ad inventory is impacted. Only social media Ads are significantly up e.g. Facebook

But that’s just money chasing eyeballs

est. 0.07% Average CTR = #FAIL

Low CTR = Spam

Why?

Top reasons to go online:

#1 Social Media#2 Porn#3 Check Email#4 Research#5 Buy Stuff

AKA People

‘Everything has an open comment box’

All media is becoming social media Reason #1

‘Everything is sharable’

All media is becoming social media Reason #2

In Social Media unlike in Broadcast Media nobody is looking at the stage they are looking at one another.

Advertisers are using increasingly extreme creative and technological methods to get attention but #failing

I like cheese I hate cheese

I like your tie

• 71% of sales come from Friend Recommendation• Not banners, buttons or MPUs• Behavioural targeting is not THE answer

Technology has got better and better yet the advertising model continues to fail us. Digital has just exposed this and Social Media exaggerated it.The losers are the media owner, the advertiser and the user. EVERYBODY

The whole Internet is Betaand Beta is invitingPart of what you doshould be beta too right?

Try out new methods of generating revenues and brining value to all parties with us.

• We advise brands to use their ad money on more productive means of user engagement

• Media owners can help make this possible and retain the client spend

• We aim to help the world’s big media owners create a ‘new Beta way’ with alternative revenue streams that deliver a greater value

• With them we can truly help brands be less wasteful, more efficient and more relevant

Inviting the right people and their peers to

something they find valuable and exclusive

‘new way’ Step 1

... where there is No Advertising.

A place where brands must bring a value.

A social value – one that can be shared.

In exchange they get to talk with your audiences, build communities

a) Ask questions.

b) Pitch ideas and win support‘new way’ Step 2

Som

ethi

ng th

at ru

ns P

aral

lel Som

ething that runs Parallel

You can run this alongside ‘business as usual’

• We are• What’s changed• Media Innovation Solution - Beta

Lets go

and explore the ‘NEW WAY’

• You got great content

In an age of oversupply you still have something that people want.. Great Content

THAT draws people

But CONTENT

ISN’T KING

‘’If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends

If you chose the movies, we’d call you a sociopath.

Conversation is King. Content is just something to talk about.’’

Cory Doctorow / Boing Boing

It’s the best conversation starter there is

Content IS a ‘social currency’

It’s value can be shared &

And it’s in those conversations, and through that sharing, that people reveal so much about themselves.

Your Platform

Your content

User

Their Journey

Less Destination more Junction

People give access to groups of people

We can help you understand where your content sits within the social universe beyond your platform to increase value-add.

Now look at things differently:By having great content you have earned access to people.

By letting them take your content away you have earned access to their friends.

This gives you rich social data and a powerful platform.

What can you do with this data and platform that is more valuable than advertising?

That which we create we embrace

We can’t stop talking about

We choose over all else

Anti-sweat shopsSensitive

Liberal

Cynical

So be a platform: For Consumer Insight...

1.Action

2.Group Action

3. Inspired Crowd

Platform

Or be a platform: for Action (beyond just your own spaces).

!

By already having the basis for such a platform you save clients time & money in trying to build one themselves. You guarantee scale.

Fix / Act

Offer the Full PackagePurposeDiscover

Introduce

Surface

Co-creation P

rocess

for a fixed price.

What are you waiting for?Contact:

Jamie Burke CEO 90:10 Groupjamie@ninety10group.com

David Cushman Head of Innovationdavid@ninety10group.com