Post on 09-Jan-2022
v.042915
MEDIA GUIDE16
Aftermarket
Drilling
Instrumentation & Monitoring
Midstream Processes
Offshore | Subsea
Production | Artificial Lift
Secondary Oil Recovery
Water Handling & Treatment
Well Completion
SURVIVAL OF THE FITTEST
THE ARTIFICIAL LIFT EVOLUTIONTRADE SHOW PREVIEW: SOUTHWESTERN PETROLEUM SHORT COURSE
NATURAL GAS POWERS FRACKING UNITS IN THE MARCELLUS SHALE
STATE OF THE OIL & GAS INDUSTRY REPORT
JANU
ARY
/ F E
BRUA
RY |
201
5
UPST
REAM
PUM
PING
.COM
TM
20
2 UPSTREAM PUMPING upstreampumping.com
CIRCULATION ADVANTAGE
Our subscribers will purchase these products within the next 12 months:
Resu
lts a
s a
perc
enta
ge o
f sub
scrib
ers
sur
veye
d by
Litc
hfiel
d Re
sear
ch –
Aug
ust 2
015Go directly to the advertiser’s website 80%
Call the advertiser on the telephone 7%
Fill out the reader service card in the magazine with the number for that ad
5%
Go to upsfreeinfo.com to respond to the ad 4%
Wait and respond to an e-reader service email 4%
Oil basins 60%
Offshore 44%
Shale plays 42%
Pipelines 41%
Typically, our subscribers take one of these courses of action after seeing an ad in our magazine for a product on which they would like more information:
Our subscribers work for companies that operate in or need equipment for these production areas:
Resu
lts a
s a
perc
enta
ge o
f sub
scrib
ers
surv
eyed
by
Litc
hfiel
d Re
sear
ch –
Aug
ust 2
015
*Source: BPA Brand Report, June 2015
Circulation (U.S.) 20,384*
Oil & Gas Operating/Production Company; Oil &
Gas Drilling Contractor; Engineering Consulting or
Seismic Company; Well Service & Support Company;
and other —including Pipeline Construction & Rig
Manufacturing
Publishers data, August 2015.
Our subscribers indicated these areas as their company’s primary business:
20,000
15,000
10,000
5,000
02010 2011 2012/13 2014/15
Num
ber
of
Sub
scri
ber
s
Circulation Growth*
Percentages have been rounded; therefore, they will not total 100%.
*Sou
rce:
Pub
lishe
r’s D
ata
Valves & fittings 49%
Motors & drives 46%
Pressure pumps 42%
Compressors 38%
Artificial lift / production pumps 34%
Couplings & bearings 34%
Instrumentation, controls & monitors 33%
Lubricants & filters 33%
Water treatment systems 33%
Chemicals & additives 30%
Oilfield & well services 30%
Belts & hoses 28%
Safety equipment & apparel 25%
Generators & power supplies 24%
Seals & expansion joints 24%
Tanks & silos 23%
Parts - fluid ends, plungers 21%
Surface & downhold tools 21%
BOP testing pumps 20%
Drilling mud pumps 17%
Frac pumps 17%
Aftermarket services 16%
Mud motors & drill bits 14%
Pulsation dampeners 14%
Coatings 12%
Proppants & fracturing fluids 12%
Transportation & logistics 9%
Engineering, consulting or seismic company7.8%
Oil & gas operating / production company
36.1%
Well service & support company37.5%
Oil & gas drilling contractor
14.1%
Other, including manufacturer4.5%
upstreampumping.com UPSTREAM PUMPING 3
• QUALITY—Upstream Pumping has a high-quality, BPA-audited circulation of more than 20,000 oil and gas industry specialists.*
• SOLUTION-DRIVEN EDITORIAL—Upstream Pumping provides quality editorial from experts in the field.
• HIGH VISIBILITY—Thousands of magazines are distributed annually at key industry trade shows in the U.S. and Canada.
• MULTIMEDIA EXPOSURE—The Upstream Pumping website, active social media presence and e-newsletter reach a dynamic, engaged audience.
• EXPERT MARKETING ADVICE—Upstream Pumping has trained account executives who help you choose the right marketing mix of print, digital, direct marketing and social media channels.
Social media drives traffic to upstreampumping.com.Upstream Pumping maintains an active social media presence to build relationships with readers and drive traffic to the website.
LINKEDIN The Upstream Pumping LinkedIn Group has more than 730 members.**
FACEBOOK The Upstream Pumping Facebook page has more than 1,184 likes.**
TWITTER @UpstreamPumping has more than 2,089 followers.** Follow the Upstream Pump-ing editors: @SavannaLGray @AleciaArch @UpstreamPumping @dmpembert
TARGETED OPPORTUNITIES
PRINT - Advertorial sections of our magazine feature content written by your experts, supporting your products or services. It will be seen by a qualified circulation of upstream oil and gas industry decision makers.
ONLINE - Leverage online exposure by including an advertorial article on upstreampumping.com for 30 days. Visitors complete a simple form to access your article—a feature that generates direct leads.
Reprints of sections and articles are available for purchase in many sizes. Contact your account executive for more information.
SPONSORED CONTENT
REPRINTS
Webinars can provide high-quality, targeted leads for sponsors.
• PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic.
• BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. We market webinars in print, on the web, through targeted email blasts and at major trade shows.
• GENERATE EFFECTIVE LEADS. Get direct leads from your target audience.
WEBINARS
Get your message to our audience instantly with custom e-blasts. Send us your HTML advertising message, and we email it to our total list or targeted audience. White Papers with your educational or technical message are linked from our website and capture quali-fied leads.
CUSTOM E-BLASTS & WHITE PAPERS
EDITORIAL ADVANTAGEUpstream Pumping is a bimonthly magazine for and about the upstream oil and gas industry. Technical articles, case studies and industry analyses make it an indispensable resource for new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field.
*Source: BPA Brand Report, June 2015**Source: Publisher’s data, July 2015
DENIS BLAQUIERE, Oil Lift Technology Managing Director, Dover Artificial Lift
CLEON DUNHAM, President, Oilfield Automation Consulting and President,
Artificial Lift R&D Council
ROBERT FULKS, Director Completions Optimization, Weatherford
DAVID JONES, Business Development Manager, Siemens Industry Inc.
CHAD JOOST, Sales Manager, Well Stimulation Products, Stewart & Stevenson
2016 EDITORIAL CALENDAR
4 UPSTREAM PUMPING upstreampumping.com
Issue/Cover Coverage Trade Shows Deadlines
January/February
ARTIFICIAL LIFT EFFICIENCY & EQUIPMENT PROTECTION
DrillingMud Motors
Well CompletionWater Infrastructure
OffshoreSubsea Motors
Special Section: Instrumentation, Controls & Monitoring
Regional Focus: Barnett Shale
SWPSC*April 20-21Lubbock, Texas
Editorial Deadline11/21/15
Ad Close/ Artwork Due1/21/16
March/April
OFFSHORE
DrillingDrilling Challenges
Well CompletionPumps Used in Cementing
ProductionEOR Methods
Special Section:Protecting Oilfield Assets
Special Report: Safety & Equipment Standards
OTC* May 2-5Houston, Texas
Editorial Deadline1/18/16
Ad Close/ Artwork Due3/17/16
May/June
REFRACTURING
DrillingMotors & Drives
ProductionGas Handling
OffshorePower Supply to Subsea Systems
Special Section: Midstream Pumping
Regional Focus: Niobrara Shale
Global Petroleum Show*June 7-9Calgary, Alberta, Canada
EASAJune 12-14Toronto, Ontario, Canada
Editorial Deadline3/18/16
Ad Close/ Artwork Due5/18/16
EDITORIAL ADVISORY BOARD
SURVIVAL OF THE FITTESTTHE ARTIFICIAL LIFT EVOLUTION
TRADE SHOW PREVIEW: SOUTHWESTERN PETROLEUM SHORT COURSE
NATURAL GAS POWERS FRACKING UNITS IN THE MARCELLUS SHALE
STATE OF THE OIL & GAS INDUSTRY REPORT
JAN
UAR
Y /
FEBR
UARY
| 2
015
UPST
REA
MPU
MPI
NG
.COM
TM
* Trade Show Bonus Distribution
upstreampumping.com UPSTREAM PUMPING 5
Issue/Cover Coverage Trade Shows Deadlines
July/August
WATER MANAGEMENT & TREATMENT
DrillingSeparation Challenges
ProductionSurface Pumps in Production
OffshoreCompletion/Stimulation Challenges
Special Section:Aftermarket Parts & Services
Regional Focus:Global Shale Plays
Turbomachinery/Pump Symposia*Sept. 13-15Houston, Texas
Oil Sands Trade Show & ConferenceTBA
SPE ATCESept. 26-28Dubai, UAE
Editorial Deadline5/20/16
Ad Close/ Artwork Due7/20/16
September/October
OPTIMIZING SUCKER ROD PUMPING SYSTEMS
DrillingMud Recycling & Reuse
Well CompletionProppant Selection
OffshoreHigh-Pressure/High-Temperature Pumping
Special Section: Seals & Bearings
Regional Focus: Permian Basin
Permian Basin International Oil Show*Oct. 18-20Odessa, Texas
Editorial Deadline7/15/16
Ad Close/ Artwork Due9/16/16
November/December
THE AFTERMARKET
DrillingMud Pump Maintenance
Well CompletionHydraulic Fracturing Fluids
ProductionMinimizing Downhole Failures/ESPs
OffshoreCommunication to Subsea Systems
Special Section: Corporate Capabilities
Regional Focus: Woodford Shale
Editorial Deadline9/14/16
Ad Close/ Artwork Due11/14/16
Editorial content subject to change.
2 FOR 1SPACE!
JASON KNIGHTS, Global Communications Manager, Lloyd’s Register Energy
DANIEL LAKOVIC, Marketing Manager, SEEPEX, Inc.
DOUG WALSER, Technology Manager, Pinnacle, a Halliburton Business Line
SHAUN WHITE, Mud Pump Designer, White Star Pump Company
AUSTIN WILCOX, Director of Marketing, National Oilwell Varco
ERIC ZIEGLER, Marketing Manager - Fluid Control, FMC Technologies
Profiles of leading suppliers to the upstream oil and gas industryDisplay advertisers receivecomplimentary same-size editorial profiles.
* Trade Show Bonus Distribution
6 UPSTREAM PUMPING upstreampumping.com
PRINT RATES
Reach your target audience, capture quality leads, and share an educational or technical message using the power of Upstream Pumping.
FULL COLOR RATES 1x 3x 6xTwo-Page Spread $ 7,606 $ 7,225 $ 6,845Full Page $ 6,246 $ 5,934 $ 5,6222⁄3 Page $ 4,371 $ 4,152 $ 3,9331⁄2 Page Vertical $ 4,108 $ 3,902 $ 3,6961⁄2 Page Horizontal $ 3,897 $ 3,701 $ 3,5061⁄3 Page $ 2,916 $ 2,770 $ 2,6241⁄4 Page $ 2,625 $ 2,494 $ 2,363
• Preferred position: Add 10% to display rate• No spot coloring• All rates are gross• We reserve the right to reject contracted ads based on content.
MARKETPLACE ADVERTISING RATES 1x 3x 6x1 col x 1” $ 228 $ 215 $ 2001 col x 2” $ 436 $ 413 $ 3901 col x 3” $ 616 $ 585 $ 5611 col x 4” $ 870 $ 824 $ 7812 col x 2” $ 870 $ 824 $ 781
1 col = 2.25"
READER SERVICEA reader service number is assigned to each ad (free of charge) unless we are instructed otherwise.
PRINT AD SIZES Width x HeightFull page – Trim size 8.125 x 10.875Full page – Bleed 8.375 x 11.125 Two-page spread – Trim 16.25 x 10.875Two-page spread – Bleed 16.75 x 11.1252⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5
Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area.
PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 150
DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.
PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact ad size without crop marks.• Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings’.
InDesign• Package or collect for output (including all screen and printer fonts) as well as all images.• If emailing, compress files before attaching.
Illustrator• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.
Photoshop• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.
PR
INT
AD
RA
TE
S
Full Page 2/3 Page 1/2 PageVertical
1/2 PageHorizontal
1/3PageVert
1/4Page
1/3Page
Square
Job Shop
30-day listing $ 420
upstreampumping.com UPSTREAM PUMPING 7
DIGITAL ADVANTAGE & RATES
Upstream Pumping offers digital media options that complement any print program or can be used as independent marketing tools.
Reach global visitors who rely on upstreampumping.com for industry news, technical articles and case studies on new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field.
WEBSITE upstreampumping.com
E-NEWSLETTER
Reach more than 8,536* opt-in subscribers worldwide. The content of this e-newsletter includes the latest news on upstream oil and gas drilling, well completion and production.
*Source: Publisher’s Data
Banner #1 $1,200Banner #2 $1,000Banner #3 $ 800Banner #4 $ 800
All Banner Ads are 468 x 60 pixels
NE
T R
AT
ES
PE
R I
SS
UE
Leaderboard $ 2,000 728 x 90
Super Ad $ 2,500 960 x 65
expands to 960 x 400
Rectangle #1 $ 2,000 300 x 250
Rectangle #2 $ 1,500 300 x 250
Rectangle #3 $ 1,000 300 x 250
All ads sold in rotation.
NE
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/ P
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MO
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HN
ET
DIGITAL SPONSORED CONTENT
First Month $1,900Each Consecutive Month $ 500
NE
T
The frequency and subscriber count of our e-newsletter are subject to change.
“If you are interested in new technology and regulations impacting our industry,
Upstream Pumping is a concrete resource for decision-making information.”
— Eric Ziegler, Marketing Manger
Fluid Control, FMC Technologies
Super Ad+Rectangle
Leaderboard+Rectangle
Rectangle #1
Rectangle #2
Rectangle #3
8 UPSTREAM PUMPING upstreampumping.com
TESTIMONIALS
Editorial Production OfficeCahaba Media Group1900 28th Avenue South, Suite 200Birmingham, Alabama 35209 USA +1 205-212-9402
Sales OfficeUpstream Pumping2126 McFarland Boulevard East, Suite ATuscaloosa, Alabama 35404 USA+1 205-345-0477
For more testimonials, visit cahabamedia.com/testimonials.
If our industry has learned anything over this last difficult year it’s that communication within the oil and gas community is more important than ever. Upstream Pumping offers reader another reliable source of information critical to our livelihoods. —Robert Fulks, Director Completions Optimization, Weatherford
Cahaba Media Group has been an exceptional editorial and marketing partner of Siemens for many years, and we value their expertise and ability to help us reach our target audiences. As a global leader in the fields of electrification, automation and digitalization, we look to Upstream Pumping and Pumps & Systems to help us build awareness, but to also drive business. The Cahaba Media team has a strong understanding of its market and is proactive in presenting Siemens with unique, turnkey opportunities that work. —Bob Bartels, Division Media Relations, Siemens
TEAMEDITORIAL
Account Executive Mary-Kathryn Baker+1 205-345-6036mkbaker@pump-zone.com
National Sales Manager Derrell Moody+1 205-345-0784dmoody@pump-zone.com
VP SalesGreg Meineke+1 205-314-8260gmeineke@cahabamedia.com
Account Executive Mark Goins+1 205-345-6414mgoins@pump-zone.com
Account Executive Addison Perkins+1 205-561-2603aperkins@pump-zone.com
SALES
Account Executive Garrick Stone+1 205-212-9406gstone@pump-zone.com
Managing EditorSavanna Gray+1 205-278-2839sgray@cahabamedia.com
@SavannaLGray
Senior Technical EditorMike Pemberton+1 205-314-8279mpemberton@cahabamedia.com
@dmpembert
Associate Editor Amy Cash+1 205-278-2826acash@cahabamedia.com
@AmyCash_PS
Managing EditorAmelia Messamore+1 205-314-8264amessamore@cahabamedia.com
@AmeliaMessamore
Senior Editor, Pumps DivisionAlecia Archibald+1 205-278-2843aarchibald@cahabamedia.com
@AleciaArch
Marketing Associate Ashley Morris+1 205-561-2600amorris@cahabamedia.com
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