MEDIA GUIDE 16

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MEDIA GUIDE16

Aftermarket

Drilling

Instrumentation & Monitoring

Midstream Processes

Offshore | Subsea

Production | Artificial Lift

Secondary Oil Recovery

Water Handling & Treatment

Well Completion

SURVIVAL OF THE FITTEST

THE ARTIFICIAL LIFT EVOLUTIONTRADE SHOW PREVIEW: SOUTHWESTERN PETROLEUM SHORT COURSE

NATURAL GAS POWERS FRACKING UNITS IN THE MARCELLUS SHALE

STATE OF THE OIL & GAS INDUSTRY REPORT

JANU

ARY

/ F E

BRUA

RY |

201

5

UPST

REAM

PUM

PING

.COM

TM

20

2 UPSTREAM PUMPING upstreampumping.com

CIRCULATION ADVANTAGE

Our subscribers will purchase these products within the next 12 months:

Resu

lts a

s a

perc

enta

ge o

f sub

scrib

ers

sur

veye

d by

Litc

hfiel

d Re

sear

ch –

Aug

ust 2

015Go directly to the advertiser’s website 80%

Call the advertiser on the telephone 7%

Fill out the reader service card in the magazine with the number for that ad

5%

Go to upsfreeinfo.com to respond to the ad 4%

Wait and respond to an e-reader service email 4%

Oil basins 60%

Offshore 44%

Shale plays 42%

Pipelines 41%

Typically, our subscribers take one of these courses of action after seeing an ad in our magazine for a product on which they would like more information:

Our subscribers work for companies that operate in or need equipment for these production areas:

Resu

lts a

s a

perc

enta

ge o

f sub

scrib

ers

surv

eyed

by

Litc

hfiel

d Re

sear

ch –

Aug

ust 2

015

*Source: BPA Brand Report, June 2015

Circulation (U.S.) 20,384*

Oil & Gas Operating/Production Company; Oil &

Gas Drilling Contractor; Engineering Consulting or

Seismic Company; Well Service & Support Company;

and other —including Pipeline Construction & Rig

Manufacturing

Publishers data, August 2015.

Our subscribers indicated these areas as their company’s primary business:

20,000

15,000

10,000

5,000

02010 2011 2012/13 2014/15

Num

ber

of

Sub

scri

ber

s

Circulation Growth*

Percentages have been rounded; therefore, they will not total 100%.

*Sou

rce:

Pub

lishe

r’s D

ata

Valves & fittings 49%

Motors & drives 46%

Pressure pumps 42%

Compressors 38%

Artificial lift / production pumps 34%

Couplings & bearings 34%

Instrumentation, controls & monitors 33%

Lubricants & filters 33%

Water treatment systems 33%

Chemicals & additives 30%

Oilfield & well services 30%

Belts & hoses 28%

Safety equipment & apparel 25%

Generators & power supplies 24%

Seals & expansion joints 24%

Tanks & silos 23%

Parts - fluid ends, plungers 21%

Surface & downhold tools 21%

BOP testing pumps 20%

Drilling mud pumps 17%

Frac pumps 17%

Aftermarket services 16%

Mud motors & drill bits 14%

Pulsation dampeners 14%

Coatings 12%

Proppants & fracturing fluids 12%

Transportation & logistics 9%

Engineering, consulting or seismic company7.8%

Oil & gas operating / production company

36.1%

Well service & support company37.5%

Oil & gas drilling contractor

14.1%

Other, including manufacturer4.5%

upstreampumping.com UPSTREAM PUMPING 3

• QUALITY—Upstream Pumping has a high-quality, BPA-audited circulation of more than 20,000 oil and gas industry specialists.*

• SOLUTION-DRIVEN EDITORIAL—Upstream Pumping provides quality editorial from experts in the field.

• HIGH VISIBILITY—Thousands of magazines are distributed annually at key industry trade shows in the U.S. and Canada.

• MULTIMEDIA EXPOSURE—The Upstream Pumping website, active social media presence and e-newsletter reach a dynamic, engaged audience.

• EXPERT MARKETING ADVICE—Upstream Pumping has trained account executives who help you choose the right marketing mix of print, digital, direct marketing and social media channels.

Social media drives traffic to upstreampumping.com.Upstream Pumping maintains an active social media presence to build relationships with readers and drive traffic to the website.

LINKEDIN The Upstream Pumping LinkedIn Group has more than 730 members.**

FACEBOOK The Upstream Pumping Facebook page has more than 1,184 likes.**

TWITTER @UpstreamPumping has more than 2,089 followers.** Follow the Upstream Pump-ing editors: @SavannaLGray @AleciaArch @UpstreamPumping @dmpembert

TARGETED OPPORTUNITIES

PRINT - Advertorial sections of our magazine feature content written by your experts, supporting your products or services. It will be seen by a qualified circulation of upstream oil and gas industry decision makers.

ONLINE - Leverage online exposure by including an advertorial article on upstreampumping.com for 30 days. Visitors complete a simple form to access your article—a feature that generates direct leads.

Reprints of sections and articles are available for purchase in many sizes. Contact your account executive for more information.

SPONSORED CONTENT

REPRINTS

Webinars can provide high-quality, targeted leads for sponsors.

• PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic.

• BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. We market webinars in print, on the web, through targeted email blasts and at major trade shows.

• GENERATE EFFECTIVE LEADS. Get direct leads from your target audience.

WEBINARS

Get your message to our audience instantly with custom e-blasts. Send us your HTML advertising message, and we email it to our total list or targeted audience. White Papers with your educational or technical message are linked from our website and capture quali-fied leads.

CUSTOM E-BLASTS & WHITE PAPERS

EDITORIAL ADVANTAGEUpstream Pumping is a bimonthly magazine for and about the upstream oil and gas industry. Technical articles, case studies and industry analyses make it an indispensable resource for new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field.

*Source: BPA Brand Report, June 2015**Source: Publisher’s data, July 2015

DENIS BLAQUIERE, Oil Lift Technology Managing Director, Dover Artificial Lift

CLEON DUNHAM, President, Oilfield Automation Consulting and President,

Artificial Lift R&D Council

ROBERT FULKS, Director Completions Optimization, Weatherford

DAVID JONES, Business Development Manager, Siemens Industry Inc.

CHAD JOOST, Sales Manager, Well Stimulation Products, Stewart & Stevenson

2016 EDITORIAL CALENDAR


Issue/Cover Coverage Trade Shows Deadlines

January/February

ARTIFICIAL LIFT EFFICIENCY & EQUIPMENT PROTECTION

DrillingMud Motors

Well CompletionWater Infrastructure

OffshoreSubsea Motors

Special Section: Instrumentation, Controls & Monitoring

Regional Focus: Barnett Shale

SWPSC*April 20-21Lubbock, Texas

Editorial Deadline11/21/15

Ad Close/ Artwork Due1/21/16

March/April

OFFSHORE

DrillingDrilling Challenges

Well CompletionPumps Used in Cementing

ProductionEOR Methods

Special Section:Protecting Oilfield Assets

Special Report: Safety & Equipment Standards

OTC* May 2-5Houston, Texas



May/June

REFRACTURING

DrillingMotors & Drives

ProductionGas Handling

OffshorePower Supply to Subsea Systems

Special Section: Midstream Pumping

Regional Focus: Niobrara Shale

Global Petroleum Show*June 7-9Calgary, Alberta, Canada

EASAJune 12-14Toronto, Ontario, Canada



EDITORIAL ADVISORY BOARD

SURVIVAL OF THE FITTESTTHE ARTIFICIAL LIFT EVOLUTION

TRADE SHOW PREVIEW: SOUTHWESTERN PETROLEUM SHORT COURSE

NATURAL GAS POWERS FRACKING UNITS IN THE MARCELLUS SHALE

STATE OF THE OIL & GAS INDUSTRY REPORT

JAN

UAR

Y /

FEBR

UARY

| 2

015

UPST

REA

MPU

MPI

NG

.COM

TM

* Trade Show Bonus Distribution


Issue/Cover Coverage Trade Shows Deadlines

July/August

WATER MANAGEMENT & TREATMENT

DrillingSeparation Challenges

ProductionSurface Pumps in Production

OffshoreCompletion/Stimulation Challenges

Special Section:Aftermarket Parts & Services

Regional Focus:Global Shale Plays

Turbomachinery/Pump Symposia*Sept. 13-15Houston, Texas

Oil Sands Trade Show & ConferenceTBA

SPE ATCESept. 26-28Dubai, UAE



September/October

OPTIMIZING SUCKER ROD PUMPING SYSTEMS

DrillingMud Recycling & Reuse

Well CompletionProppant Selection

OffshoreHigh-Pressure/High-Temperature Pumping

Special Section: Seals & Bearings

Regional Focus: Permian Basin

Permian Basin International Oil Show*Oct. 18-20Odessa, Texas



November/December

THE AFTERMARKET

DrillingMud Pump Maintenance

Well CompletionHydraulic Fracturing Fluids

ProductionMinimizing Downhole Failures/ESPs

OffshoreCommunication to Subsea Systems

Special Section: Corporate Capabilities

Regional Focus: Woodford Shale



Editorial content subject to change.

2 FOR 1SPACE!

JASON KNIGHTS, Global Communications Manager, Lloyd’s Register Energy

DANIEL LAKOVIC, Marketing Manager, SEEPEX, Inc.

DOUG WALSER, Technology Manager, Pinnacle, a Halliburton Business Line

SHAUN WHITE, Mud Pump Designer, White Star Pump Company

AUSTIN WILCOX, Director of Marketing, National Oilwell Varco

ERIC ZIEGLER, Marketing Manager - Fluid Control, FMC Technologies

Profiles of leading suppliers to the upstream oil and gas industryDisplay advertisers receivecomplimentary same-size editorial profiles.

* Trade Show Bonus Distribution


PRINT RATES

Reach your target audience, capture quality leads, and share an educational or technical message using the power of Upstream Pumping.

FULL COLOR RATES 1x 3x 6xTwo-Page Spread $ 7,606 $ 7,225 $ 6,845Full Page $ 6,246 $ 5,934 $ 5,6222⁄3 Page $ 4,371 $ 4,152 $ 3,9331⁄2 Page Vertical $ 4,108 $ 3,902 $ 3,6961⁄2 Page Horizontal $ 3,897 $ 3,701 $ 3,5061⁄3 Page $ 2,916 $ 2,770 $ 2,6241⁄4 Page $ 2,625 $ 2,494 $ 2,363

• Preferred position: Add 10% to display rate• No spot coloring• All rates are gross• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES 1x 3x 6x1 col x 1” $ 228 $ 215 $ 2001 col x 2” $ 436 $ 413 $ 3901 col x 3” $ 616 $ 585 $ 5611 col x 4” $ 870 $ 824 $ 7812 col x 2” $ 870 $ 824 $ 781

1 col = 2.25"

READER SERVICEA reader service number is assigned to each ad (free of charge) unless we are instructed otherwise.

PRINT AD SIZES Width x HeightFull page – Trim size 8.125 x 10.875Full page – Bleed 8.375 x 11.125 Two-page spread – Trim 16.25 x 10.875Two-page spread – Bleed 16.75 x 11.1252⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5

Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact ad size without crop marks.• Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings’.

InDesign• Package or collect for output (including all screen and printer fonts) as well as all images.• If emailing, compress files before attaching.

Illustrator• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

Photoshop• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

PR

INT

AD

RA

TE

S

Full Page 2/3 Page 1/2 PageVertical

1/2 PageHorizontal

1/3PageVert

1/4Page

1/3Page

Square

Job Shop

30-day listing $ 420


DIGITAL ADVANTAGE & RATES

Upstream Pumping offers digital media options that complement any print program or can be used as independent marketing tools.

Reach global visitors who rely on upstreampumping.com for industry news, technical articles and case studies on new technology, maintenance guidelines, regulations and integrated solutions for pumping in the field.

WEBSITE upstreampumping.com

E-NEWSLETTER

Reach more than 8,536* opt-in subscribers worldwide. The content of this e-newsletter includes the latest news on upstream oil and gas drilling, well completion and production.

*Source: Publisher’s Data

Banner #1 $1,200Banner #2 $1,000Banner #3 $ 800Banner #4 $ 800

All Banner Ads are 468 x 60 pixels

NE

T R

AT

ES

PE

R I

SS

UE

Leaderboard $ 2,000 728 x 90

Super Ad $ 2,500 960 x 65

expands to 960 x 400

Rectangle #1 $ 2,000 300 x 250

Rectangle #2 $ 1,500 300 x 250

Rectangle #3 $ 1,000 300 x 250

All ads sold in rotation.

NE

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/ P

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HN

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DIGITAL SPONSORED CONTENT

First Month $1,900Each Consecutive Month $ 500

NE

T

The frequency and subscriber count of our e-newsletter are subject to change.

“If you are interested in new technology and regulations impacting our industry,

Upstream Pumping is a concrete resource for decision-making information.”

— Eric Ziegler, Marketing Manger

Fluid Control, FMC Technologies

Super Ad+Rectangle

Leaderboard+Rectangle

Rectangle #1

Rectangle #2

Rectangle #3


TESTIMONIALS

Editorial Production OfficeCahaba Media Group1900 28th Avenue South, Suite 200Birmingham, Alabama 35209 USA +1 205-212-9402

Sales OfficeUpstream Pumping2126 McFarland Boulevard East, Suite ATuscaloosa, Alabama 35404 USA+1 205-345-0477

For more testimonials, visit cahabamedia.com/testimonials.

If our industry has learned anything over this last difficult year it’s that communication within the oil and gas community is more important than ever. Upstream Pumping offers reader another reliable source of information critical to our livelihoods. —Robert Fulks, Director Completions Optimization, Weatherford

Cahaba Media Group has been an exceptional editorial and marketing partner of Siemens for many years, and we value their expertise and ability to help us reach our target audiences. As a global leader in the fields of electrification, automation and digitalization, we look to Upstream Pumping and Pumps & Systems to help us build awareness, but to also drive business. The Cahaba Media team has a strong understanding of its market and is proactive in presenting Siemens with unique, turnkey opportunities that work. —Bob Bartels, Division Media Relations, Siemens

TEAMEDITORIAL

Account Executive Mary-Kathryn Baker+1 [email protected]

National Sales Manager Derrell Moody+1 [email protected]

VP SalesGreg Meineke+1 [email protected]

Account Executive Mark Goins+1 [email protected]

Account Executive Addison Perkins+1 [email protected]

SALES

Account Executive Garrick Stone+1 [email protected]

Managing EditorSavanna Gray+1 [email protected]

@SavannaLGray

Senior Technical EditorMike Pemberton+1 [email protected]

@dmpembert

Associate Editor Amy Cash+1 [email protected]

@AmyCash_PS

Managing EditorAmelia Messamore+1 [email protected]

@AmeliaMessamore

Senior Editor, Pumps DivisionAlecia Archibald+1 [email protected]

@AleciaArch

Marketing Associate Ashley Morris+1 [email protected]

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MEDIA GUIDE 16

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Transcript of MEDIA GUIDE 16