Pop musicWhat is it all about?

What are the codes and conventions of this genre?

Conventions• Artists are dressed in fashionable

and stylish.

• The artists are portrayed as happy and content with their lives

• Songs are normally about love and relationships

• Pop magazines have bright, bold colours which are associated with positive things

codes

• Fun and light hearted

• Party atmosphere

• Relating to their audience

• Bright colours

• Attractive men and women showing every is perfect

Wh

at mag

azine

s for

the

ge

nre

are th

ere

?

Can you link the magazines to the previous slide?

The magazines all have main images that are studio shot not of them are live shots from a concert.

All the artist are dressed in stylish fashionable clothing.

These magazines have bright colours in their colourscheme, none of them are dull.

The artists are smiling and happy in their photographs non of them look sad or angry showing that these artist are happy and content with their lives.

They are all actractive and perfect none of them are stereotypically ugly.

Is this a main genre, a sub-genre or a hybrid genre?

• This is a main genre born out of rock and roll.

• It has several sub-genres:

• Adult Contemporary

• Britpop

• Pop/Rock

• Soft Rock

• Teen Pop

How wide/ small is the target audience?

Audience/fans- who are they? Demographics/Psychographs?

Target audience Pop music's target audience is most likely to be young people around the ages of 16-24. It is aimed mostly at teens and usually, a majority of the time, at young females. A

stereotypical target audience of pop would normally wear clothing from a

relatively "mainstream" store such as New Look, Primark or Topshop. They would

wear everyday brands that are usually on trend and in all of the fashion magazines

such as Look or In Style.

People who fit in the target audience seterotype for pop music are most likely to listen to artists that are frequently on

the radio and in the top 40 charts such as 1 Direction, Taylor Swift and Beyonce and if buying a collaborative album in a shop this audience is most likely to be seen buying from the top 40 chart and albums such as

the "Now That's What I Call Music" collaborations or “Pop Party”.

Define and categorise the

genre – what distinguishes it?

• Pop music often borrows elements from other styles including urban, dance, rock, Latin and country.

• Pop songs are short to medium-length, 2- 3 minuets.

• Pop songs are written in a basic format often the verse-chorus structure, as well as the common employment of repeated choruses, melodic tunes, and hooks.

Key artists in the development of

the genre • 1950’s - Nat King Cole, Rosemary

Clooney, Perry Como, Dean Martin, Tony Bennett, Peggy Lee

and Ella Fitzgerald.

• 1960’s – The Beetles.

• 1970s- Elton John, Fleetwood Mac and ABBA.

• 1980’s - Madonna, Cyndi Lauper, Prince, Michael Jackson, Janet

Jackson, Whitney Houston, Lionel Richie, Cher, Hall & Oates, David Bowie, Bruce Springsteen, Don Henley, John Mellencamp, George Michael, Tiffany, New

Kids on the Block, Debbie Gibson, Wham!

Key artists at the moment

1 Direction, Katy Perry, ArianaGrande, Lorde, John Legend,

Beyonce, Bastille, Ed Sheeran, Sam Smith, Chris Brown,Cheryl, Taylor

Swift and OneRepublic

Public perception of the genre – is it a popular

genre with mainstream appeal or more niche?

• Pop music used to be a term solely associated with ‘popular music’

• But now it is a genre of itself and has become even more popular because many radio stations across the country play just pop music because it has so many artists performing in that genre.

Re

cord

labe

ls

Cross media What other media covers pop music

Tele

vison

Rad

io statio

ns

The EndBy Hannah Edwards