Jambo Karibu!

Henry Tenenbaum

What IS Media?

What IS Media?

THE ANSWER IS SIMPLE!

What IS Media?

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

Craft message for mediu

Making Media Matter

Identify desired

outcome

Goals

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

OUTCOMES

•1

•2

•3

•4

•5

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”

STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”

What is the most EFFECTIVE Medium?

What the most EFFECTIVE Media?

What do peoplelike to talk about the most?

What do peoplelike to talk about the most?

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”

STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”

STRENGTH WEAKNESS

RADIO

TV

NEWSPAPER

SOCIAL MEDIA

“WORD OF MOUTH”

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

OUR MEDIA CAPACITY

RADIO

TV

NEWSPAPER

SOCIAL MEDIA

TEACHING/CL

ASSROOM

“WORD OF

MOUTH”

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers

Making Media Matter

Identify desired

outcome

Goals

Compare media strengths/weaknesse

s

Assess YOUR media and influence

capacity

Choose medium (video, audio,

internet, social,

Word of mouth

Craft message for medium

Produce Content

Influence opinion makers