Measuring the Hispanic Opportunityby: Tom Kadala, President

Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ

© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved

About us:ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns.

We are all about conducting Research that Pays Off!

Our expertise...We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings.

2

The Hispanic Opportunity

In this Presentation - Evaluate Key Metrics for

• Overall Hispanic Markets• Hispanic Online Behavior

Hispanics Online – metrics

Key Hispanic Metrics - Overall

1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household

Income)

Hispanics Online – metrics

US Population ‘09

Source: US Census

US Hispanic Population

Source: US Census

US Citizenship Status

Source: US Census

Age

Source: US Census

Population Projection

Source: US Census

The New ‘Minority–Majority’

Source: US Census

English Language Fluency

Source: US Census

Generation

Source: US Census

Country of Origin

Source: US Census

Level of Education

Source: US Census

Income

Source: US Census

Income

Source: US Census

Purchasing Power - 2008

Source: Hispanic PEW

Purchasing Power - 2013

Source: Hispanic PEW

Key Hispanic Metrics - Online

1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household

Income)

Hispanics Online – metrics

% Online – Language Fluency

Hispanics Online – trends

% Online - Generation

Hispanics Online – trends

% Online - Country of Origin

Hispanics Online – trends

% Online – Level of Education

Hispanics Online – trendsi.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.

% Online – Household Income

Hispanics Online – trendsi.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.

% Online – Purchasing Power-AHI

Hispanics Online – trends

% Hispanics Online

1. % Online – High Score2. % Online – Low Score3. % Hispanic Internet Usage4. % Hispanic Mobile Web Usage

Hispanics Online – metrics

% Online – High Score

Hispanics Online – trends

% Online – Low Score

Hispanics Online – trends

% Hispanic Internet Usage

Hispanics Online – trends

% Hispanic Mobile Web Usage

Hispanics Online – trends

Sample Projects and Services

1. Data Collection at Events - Events-based Research2. Hispanisize™ a non-Hispanic Workforce3. Hispanic Business Leadership Development Programs4. Mentorship Programs5. ROI Analyses for Multicultural Sponsorship Funds 6. Multicultural Component Analyses in Select Markets7. Facilitated Discussions – Business Model Innovations 8. Speaker, Lecturer, and Master of Ceremonies

Hispanics Online – metrics

Measuring the Hispanic Opportunityby: Tom Kadala, President

Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ

© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved