Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold...
-
Upload
adriana-lanham -
Category
Documents
-
view
212 -
download
0
Transcript of Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold...
![Page 1: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/1.jpg)
Measuring the Hispanic Opportunityby: Tom Kadala, President
Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ
© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved
![Page 2: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/2.jpg)
About us:ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns.
We are all about conducting Research that Pays Off!
Our expertise...We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings.
2
![Page 3: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/3.jpg)
The Hispanic Opportunity
In this Presentation - Evaluate Key Metrics for
• Overall Hispanic Markets• Hispanic Online Behavior
Hispanics Online – metrics
![Page 4: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/4.jpg)
Key Hispanic Metrics - Overall
1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household
Income)
Hispanics Online – metrics
![Page 5: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/5.jpg)
US Population ‘09
Source: US Census
![Page 6: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/6.jpg)
US Hispanic Population
Source: US Census
![Page 7: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/7.jpg)
US Citizenship Status
Source: US Census
![Page 8: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/8.jpg)
Age
Source: US Census
![Page 9: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/9.jpg)
Population Projection
Source: US Census
![Page 10: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/10.jpg)
The New ‘Minority–Majority’
Source: US Census
![Page 11: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/11.jpg)
English Language Fluency
Source: US Census
![Page 12: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/12.jpg)
Generation
Source: US Census
![Page 13: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/13.jpg)
Country of Origin
Source: US Census
![Page 14: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/14.jpg)
Level of Education
Source: US Census
![Page 15: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/15.jpg)
Income
Source: US Census
![Page 16: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/16.jpg)
Income
Source: US Census
![Page 17: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/17.jpg)
Purchasing Power - 2008
Source: Hispanic PEW
![Page 18: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/18.jpg)
Purchasing Power - 2013
Source: Hispanic PEW
![Page 19: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/19.jpg)
Key Hispanic Metrics - Online
1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household
Income)
Hispanics Online – metrics
![Page 20: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/20.jpg)
% Online – Language Fluency
Hispanics Online – trends
![Page 21: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/21.jpg)
% Online - Generation
Hispanics Online – trends
![Page 22: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/22.jpg)
% Online - Country of Origin
Hispanics Online – trends
![Page 23: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/23.jpg)
% Online – Level of Education
Hispanics Online – trendsi.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.
![Page 24: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/24.jpg)
% Online – Household Income
Hispanics Online – trendsi.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.
![Page 25: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/25.jpg)
% Online – Purchasing Power-AHI
Hispanics Online – trends
![Page 26: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/26.jpg)
% Hispanics Online
1. % Online – High Score2. % Online – Low Score3. % Hispanic Internet Usage4. % Hispanic Mobile Web Usage
Hispanics Online – metrics
![Page 27: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/27.jpg)
% Online – High Score
Hispanics Online – trends
![Page 28: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/28.jpg)
% Online – Low Score
Hispanics Online – trends
![Page 29: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/29.jpg)
% Hispanic Internet Usage
Hispanics Online – trends
![Page 30: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/30.jpg)
% Hispanic Mobile Web Usage
Hispanics Online – trends
![Page 31: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/31.jpg)
![Page 32: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/32.jpg)
Sample Projects and Services
1. Data Collection at Events - Events-based Research2. Hispanisize™ a non-Hispanic Workforce3. Hispanic Business Leadership Development Programs4. Mentorship Programs5. ROI Analyses for Multicultural Sponsorship Funds 6. Multicultural Component Analyses in Select Markets7. Facilitated Discussions – Business Model Innovations 8. Speaker, Lecturer, and Master of Ceremonies
Hispanics Online – metrics
![Page 33: Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b658e5503465c7e8b64d7/html5/thumbnails/33.jpg)
Measuring the Hispanic Opportunityby: Tom Kadala, President
Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ
© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved