Post on 17-Oct-2014
description
Useful, Beautiful, Digital
Measurable & meaningful
Measurable & meaningful
Bathcamp 298th February 2012
DesignBranding& Advertising
Acronyms
Acronymscms
htmlseoux
Acronymscms
htmlseoux wow
Design?
Design?The Process of Design Squiggle by Damien Newman
http://v2.centralstory.com/about/squiggle/
What do we present?
What do we present?
What do we present?
DesignBranding& Advertising
Core idea
Product
Communication
Behaviour Environment
Core idea
Product
Communication
Behaviour Environment
The four vectors through which brand emerges.Wally Ollins: The Brand Handbook
ArchetypesProvide a scientific framework to map human motivation and creative meaning.
(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).
Archetype diagram by Charles Walker: Brand Communications.
Creator
Motto: If you can imagine it, you can create it.
Brand environment
The visual language is bold, vibrant, energising and vivid.
Colours are bright, warm, radiant, cordial.
DesignBranding& Advertising
Influencing behaviour
Subscription
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Print subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Print subscription $125
Print & web subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Visual storytelling
Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js
@waringdesignjon@3sixty.co.uk
The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/
The four vectors through which brand emerges.Wally Ollins: The Brand Handbook
Economist subscription offer by Dan Arielyhttp://danariely.com
Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/
Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856