Mastering Digital Capabilities to Deliver Meaningful & Measurable … · 2017-05-10 · Mastering...

Mastering Digital Capabilities to DeliverMeaningful & Measurable Outcomes

July 17 – 19, 2017 | Loews Vanderbilt Hotel | Nashville, TN

www.frost.com/mar#FrostMAR

A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

18th Annual

Dig i ta l Market ing :

EXECUTIVE PROFILE / WHO WILL PARTICIPATE

*please note this profile is based on past Executive MindXchange events.

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WHY YOU MUST ATTEND

1. IF YOU DON'T KEEP UP YOU'LL GET LEFT BEHIND: Digital evolutionhappens so rapidly that it is imperative that you and your company staycurrent with the latest technology. From SEO to Social Media, we’ve seen the exponential growth of digital marketing and ignore this evolution atyour peril.

2. FIND THE BALANCE BETWEEN ART AND SCIENCE: Digital Marketing isa great blend of Art and Science. The Art – PR, Branding, Awareness, etc.The Science - Analytics, Lead Generation, SEO, etc. Finding a good balancebetween these two factors is critical to the success of your measurablemarketing campaigns.

3. ADOPT A CUSTOMER CENTERED APPROACH TO EVERYTHING: We livein the age of the customer and with today's technology, they can eithermake you or break you. It is imperative to adopt a customer experienceand a customer-centered everything approach to ensure your companiesgrowth and survival.

4. MATURE AND EVOLVE YOUR CONTENT MARKETING PROGRAMS:Content marketing is a mainstay of any digital marketing strategy.Documenting this strategy and diversifying to include a broader mix ofvideo, interactive, podcasts, etc. is crucial while also focusing less onquantity and more on quality.

5. INTRODUCE THE LATEST TECHNOLOGY TO BOOST SALEs: Forcompanies with long, complex sales cycles that involve many stakeholders,there are more effective ways to generate new business. The solutionsare out there but it is up to you to introduce this into your demandgeneration approach.

AN INTERACTIVE EXPERIENCE LIKE NO OTHER...

COLLABORATE, COLLABORATE, COLLABORATE: Engage in high level conversationswith digital marketing executives, guaranteed to generate new ideas!

RELAX, HAVE FUN AND MAKE NEW FRIENDS: Keep your contact list buildingand engines at high rev, while enjoying many unique networking events!

FIND NEW SOLUTIONS TOTODAY'S CHALLENGES: Play the InteractiveSolutions Wheel to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading solution providers –both intense and fulfilling. Yes, there are prizes!

STAY AHEAD OF THETECHNOLOGY CURVE: One-to-one targeted discussionswill focus around new services that marketers can take advantage of to meet thespecific needs of their businesses.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

An Event Shaped by a Community of Your Peers!

Frost & Sullivan extends its appreciation to the following Advisory Board Membersfor their expertise and valuable support in ensuring the agenda delivers relevantand valuable content

Jacob BaldwinGlobal Manager of Digital MarketingEmerson Climate Technologies

John JohnstonDirector, Digital MarketingVolvo Construction Equipment

Lance KinerkDirector, Digital MarketingIngersoll Rand

Nina LoCiceroGlobal Manager, Digital MarketingRockwell Automation

Avni RambhiaIndustry Principal, DigitalTransformation/ICTFrost and Sullivan

Matthew RoyseDirector, Marketing CommunicationForsythe Technologies

18TH ANNUAL DIGITAL MARKETINGEXECUTIVE MIND CHANGE ADVISORY BOARD

91% of surveyed participants recommend sending 2 or more team members based on the amount of networking opportunities and rangeof content being delivered.

www.frost.com/linkedin-MAR

Marketing executives who own the digital marketing plan and the execution andimplementation of strategic initiatives and go to market strategy including VicePresidents, Directors, and Senior Managers of:

• Content Marketing• Creative Media• CRM• Customer & Marketing Analytics• Demand Marketing• Digital Strategy/Marketing/Branding• Digital Business

• eBusiness/eCommerce• Interactive/Online• Marketing Automation• Marketing Analytics• Marketing Communications• SEO & SEM• Social Media

Nashville, Tennessee

Let your creative juices flow at the Lowes Vanderbilt Hotel in world famous MusicCity! Immerse yourself in old and new Nashville while only minutes from the city’smost renowned and vibrant attractions. Don’t forget to bring your cowboy boots!

LOCATION, LOCATION, LOCATION

MORE CONTENT THAN ONE PERSON CAN HANDLE

#FrostMar

Executive(C-Level, Vice President,Director) Other

2%

23%

Management

75%

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Schedule-at-a-glance is preliminary and will be updated as information becomes available.

SCHEDULE-AT-A-GLANCE

Zone 1. Harnessing Omnichannel Marketing Opportunities | Zone 2. Conquering Content Marketing | Zone 3. Smart Digital Marketing Analytics

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities

MONDAY, JULY 17, 2017 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour

9:00am Country Music Hall of Fame Networking Tour

3:00pm Sponsor Workshop

4:30pm Sponsor Registration & Orientation Reception

5:30pm Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15pm Participant Meet 'n' Greet

This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00pm Welcome to Nashville! Networking Reception and Event Kickoff

TUESDAY, JULY 18, 2017 | GENERAL SESSION AND EXHIBITION

8:00am Registration, Continental Breakfast, and Exhibition

8:45am WELCOME and KEYNOTE – The Art of Disruption: Own Digital Marketing and You Own the Future

9:40am SUCCESS STORY – Agile Marketing: Listen – Respond – Adapt

10:20am Networking, Refreshment, and Exhibition Break

10:50am COLLABORATION ZONES – ROUNDTABLES

Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Choose one of the following zones:

12:00pm Session to Session Travel Time

12:05pm CONCURRENT SESSIONS

Choose one of the following concurrent sessions:

(OR)

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


3:20pm Networking, Refreshment, and Exhibition Break

3:50pm ASK THE EXPERTS! Panel Discussion – Align Sales & Marketing to Catapult Revenue

4:30pm INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You

5:30pm INTERACTIVE COACHING SESSION Concludes

5:45pm Four Truths and a Lie Networking Reception

6:45pm Groove Around Nashville

Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to furtherrelationships with your fellow peers in a fun, intimate setting!

Zone 1. Omni Channel Customer Experiencein a Digital World

Zone 2. Aligning Content Strategy with Business Outcomes

Zone 3. Savvy Account Based Marketing

FROST AND SULLIVAN VISIONARY INSIGHT – Developing a Digital PlatformStrategy in an Ever-changing Technology Landscape

INTERACTIVE – Solutions Wheel Play the “wheel” to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading sponsors – both intense and fulfilling.

Zone 1. Video Marketing & Monetization Zone 2. Marketing as Market Research: Creating Personalized and Engaging Content

Zone 3. SEM and SEO Optimization for IncreasedConversion

CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONES:


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WEDNESDAY, JULY 19, 2017 | GENERAL SESSION AND EXHIBITION

6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:45am ICE BREAKER AND KEYNOTE – Lucky Seven: Seven Lessons Learned From the Transformation Trenches

9:30am EXECUTIVE INSIGHT – Making the Business Case for Investing in Digital Marketing Technology


10:30am SUCCESS STORY – Lessons From the Field: How Sports Can Help Your Marketing Automation Succeed

11:00am Session to Session Travel Time

11:05am CONCURRENT SESSIONS

(OR)


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.



2:35pm ASK THE EXPERTS! Panel Discussion – Critical Skills for a Modern Marketing Organization


3:50pm SUCCESS STORY – VR & AR: Innovations and the Effective Use of Experiential Product

4:20pm CAPSTONE KEYNOTE – How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches

5:00pm CONTENT FOR THE 18TH ANNUAL DIGITAL MARKETING EXECUTIVE MINDXCHANGE CONCLUDES

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around newservices that marketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Expanding and Managing your Social Presence

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, business model and marketing channel for hosted conversation on shared dynamics.

Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

SCHEDULE-AT-A-GLANCE



SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUS EXECUTIVE MINDXCHANGE EVENTS

96% of Surveyed Participants would recommendthis event to their colleagues and/or peers.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar 5


ALL ACCESS PASS: Double the Content! With our Strategic Marketing Priorities and Digital Marketing: Executive MindXchange running concurrently, there is bound to becontent on both agendas that you just can't pass up. With this Pass you will have complete access to both events, enabling you to build a personalized agenda that best suitsyour needs: Cross over and attend your choice of any session on either of the two agendas. With access to double the content you can't go wrong!


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour









8:45am WELCOME and KEYNOTE – Own the Growth Agenda and You Own the Future

9:40am BOARDROOM BRAIN TRUST – Aligning Corporate Growth Objectives with Strategic Marketing Priorities


10:50am CONCURRENT COLLABORATION ZONES – ROUNDTABLES


12:05pm CONCURRENT SESSIONS

(OR)



2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS


3:50pm CMO CHALLENGE – Embracing a New Leadership Mandate

4:30pm THE FIX – Crowdsourcing Solutions to our Most Vexing Challenges

5:30pm The FIX Concludes






8:45am INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You


10:30am CHANGE AGENT – Scaling Account Based Marketing in a 21st Century World


11:05am CONCURRENT SESSIONS

12:25pm Food for Thought – Networking Luncheon Roundtables Hosted by Industry Leaders


1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES


2:35pm ASK THE EXPERTS! Panel Discussion – How to Effectively Communicate the Strategic Marketing Plan


3:50pm INNOVATION INSIGHT – Enabling the Product to Solution Based Business Model Transformation

4:20pm CAPSTONE KEYNOTE – The Pulse on Economic Growth

5:00pm CONTENT FOR THE STRATEGIC MARKETING PRIORITIES: A FROST AND SULLIVAN EXECUTIVE MINDXCHANGE CONCLUDES

INTERACTIVE – Solutions WheelPlay the “wheel” to find out which of the industry's products and services will help you solveyour challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – bothintense and fulfilling.

FROST AND SULLIVAN INSIGHT – Seizing Voice of the Customer to Ignite Strategic Growth

Zone 1. Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies Zone 2. Future Forward: Mapping the Customer Journey

Zone 1. Unleashing the Power of Brands After M&As and Other Significant Company Shifts Zone 2. Machine Learning Meets Marketing – Advanced Predictive Customer Analytics

to Increase ROI

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around new services thatmarketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Growth Globalization Strategy

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, company size andgeographic/regional strategy for hosted conversation on shared dynamics.

Zone 2. Developing Customer and Employee Brand Ambassadors

S t r a t e g i c M a r ke t i n g P r i o r i t i e s : A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

The Revolution of Marketing and Leadership’s Role

Transform or Die! Reinventing Marketing as Center of Excellence

Holly Rollo, Senior Vice President, Chief Marketing Officer, RSA

As Chief Marketing Officer, Holly Rollo leads RSA’s marketing organization and guides its ongoing digital and brandingtransformation. Over the past 25 years, Holly has led successful transformational initiatives that have driven growth,established global brands, and built operational scale. Holly joined RSA from Fortinet where she served as Chief MarketingOfficer. Prior to that she was at FireEye, where she served as Vice President of Corporate Marketing and played aninstrumental role in the cyber security company’s explosive growth by building a scalable marketing engine, driving brandawareness, and transforming field marketing in partnership with sales. Holly has also served in senior marketing roles at SuccessFactors and SumTotal Systems, and marketing and strategic planning roles at Cisco, SAP, and IBM/Tivoli. Holly holds a Bachelor of Arts degree from Santa Clara University.

How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons FromThe Trenches

Chris Moody, Content Marketing Leader, GE Digital

Chris Moody is an acclaimed speaker with over 15 years of marketing experience at companies like GE, Oracle,Compendium, Red Hat and Bandwidth.com. Having had the honor of being hired, fired, acquired, served, deposed andsued (over a blog post), Chris brings real world experience with actionable takeaways. Chris is featured in several NYTimes best-selling marketing books and has spoken at Dreamforce, Harvard University, Content Marketing World,MarketingProfs B2B (x2), Content Summit Israel, and many more. He also co-founded and hosted the Content Pros podcast, one of the leading podcasts for content marketing professionals.

Brian Fitzpatrick, Partner, Senior Vice President & General Manager, Events, Frost & Sullivan

Brian Fitzpatrick is a Partner at Frost & Sullivan and the Senior Vice President & General Manager of the Events division. He is responsiblefor the Best Practice creation and execution of Frost & Sullivan Events globally. Prior to joining Frost & Sullivan in 2002, Brian leveragedhis 20+ years of management and leadership experience to manage over 300 global events, within North America, South America andEurope. During his tenure, Brian has chaired more than five dozen events, provided both budgeting and financial management expertise toturn departments around from a loss to profit and successfully launch new business units, product lines and offices around the world.Brian holds an MBA in International Finance.

The Art of Disruption: Own Digital Marketing and You Own the Future

Doyle Buehler, Senior Smarty Pants, The Digital Dilution

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader,specialising in strategic digital branding and marketing. He has mentored, coached, trained & inspired many in the areas ofstartups, digital leadership, digital innovation, disruption, transformation, online marketing, social media andentrepreneurship. He has built multiple award-winning innovative online, ecommerce startups and digital media businessesaround the world. Doyle is the author of the Best Selling Book on digital strategy and digital leadership: "The DigitalDelusion: How To Overcome The Misguidance and Misinformation Online". He is currently working on his second book

on digital disruption and transformations for business, and is working on his PhD on innovation and entrepreneurship. Doyle also hosts the populariTunes podcast, Breaking.Digital, where he interviews digital influencers from around the world, discussing digital leadership, innovation anddisruption across a range of digital business and online channel topics.

Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” Cooper, Founder, Innovators + Influencers

Michael O. “Coop” Cooper is an internationally recognized executive coach, advisor, facilitator and trainer who specializesin working with executive teams to develop the leadership skills, alignment and strategies to grow and thrive in aconstantly changing environment. Coop has 23 years of experience as a coach, management consultant, strategist andproject leader with Fortune 1000 companies and small businesses in over 20 countries. He has worked with leaders atAccuray, eBay, Genentech, Google, Novell, Sony Computer Entertainment America, Southwest Airlines, TeleNav, WellsFargo, Yahoo, Yammer and hundreds of other organizations large and small. He co-led the teams to develop the world’s

first wireless web platform for Vodafone and Verizon deployed in 27 countries and developed the specifications for the first custom internet car-ordering system for Honda. He has also been selected to coach the prestigious TED Fellows. Coop is a contributor to Fast Company.

KEYNOTES

MASTER OF CEREMONIES


Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar6

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Nashville Taste & Tour9:00am

Join us for a memorable food tasting experience through Nashville,the birthplace of country music! We'll visit restaurants that hostsome of the best cuisine Nashville is famous for and offer some ofthe most creative dishes you'll ever have while seeing and learningabout the historic sites that makes Nashville the Athens of the South.Participant Fee: $150

Monday, July 17, 2017

Join us at the Country Music Hall of Fame for a day of music, food,and history Nashville-style. Kick off the day with a performanceand discussion with Johnny Cash and June Carter Cash’s only child,John Carter Cash. Next, enjoy a classic, southern meal beforecapping off the day with a scavenger hunt throughout the CountryMusic Hall of Fame.Participant Fee: $150

This end-user/practitioner networking activity is your opportunityto identify – right out of the gate – those peers who sharechallenges similar to your own. It's a great way to find participantswho have thought leadership you can benefit from and to facilitatelater dialogues throughout the event.

Country Music Hall of FameNetworking Tour 9:00am

Participant Meet ‘n’ Greet6:15pm

Four Truths and a LieNetworking Reception5:45pm

Groove AroundNashville 6:45pm

Enjoy playing detective, while deciphering the truths from the lies!Guess correctly and you will be entered to win a fantastic prize.

Tuesday, July 18, 2017

Early Risers Run/Walk:6:15am

Calling all walkers, joggers and runners! Lace up your sneakers andget your endorphins flowing with a little exercise. It's the perfectstart to a great day of content and networking!

Wednesday, July 19, 2017

NETWORKING ACTIVITIES

Welcome to Nashville!Networking Receptionand Event Kickoff7:00pm

Welcome to Nashville! Meet your fellow peers for some cocktails,conversations and cheers to a perfect start of what is sure to bea unique event.

Hosted by:

Take networking a step further and join us as we venture toNashville's night life hot spots to see the town, feel the music andtoast to a great event. A great opportunity to further relationshipswith your fellow peers in a fun, intimate setting!Participant Fee: $75



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AGENDACHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONES:

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

ATTIRERECOMMENDATIONS KEY:

Business Casual - Button-DownShirt, Trousers, Dress

Athletic Gear - WorkoutClothing, Sneakers

Outdoor, Evening,Cool Breeze G ear

Zone 1. Harnessing Omni Channel Marketing Opportunities | Zone 2. Conquering Content Marketing | Zone 3. Smart Digital Marketing Analytics

Casual - Jeans, T-shirt,Comfortable Shoes


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.9:00am Nashville Taste & Tour

Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashvilleis famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and JuneCarter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.




An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.


This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way tofind participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event.

Hosted by:



Didn't get your badge at last night's reception? Make sure you're down in time for breakfast and registration to get your event materials now! Already have yourbadge? Make sure you pick up your event packet and start networking bright and early.

Welcome and KEYNOTE

8:45am The Art of Disruption: Own Digital Marketing and You Own the Future

Doyle BuehlerSenior Smarty PantsThe Digital Dilution

SESSION ABSTRACT:We often hear the expression, “disruption is all around us”, yet we mostly misswhat this really means, and how it affects us and our business direction, and moreimportantly, what we can actually do about it. The companies that are actuallydisrupting are the ones that are making successful strategic digital marketingdecisions based upon critical digital strategies. This is where the disruption starts.It’s not about the technology. It is about rethinking how you assemble your teamand formulate your core digital strategies that affect disruption.

Disruption is here. More is coming. And, your company can be at the forefrontof it - by creating the environment for marketing disruption and transformationin your business.

Businesses that disrupt their industries can become remarkable. And, those thatdon’t, will simply become irrelevant and close their doors. Which one are you?

KEY TAKE-AWAYS:g Insights into the key and critical roles that most affect change & disruptiong Framework strategies that clearly and succinctly create the proper

environment for businesses wanting to create their own disruption intheir strategic marketing

g Critical factors on how to effectively create the disruptions within yourown industry that lead to significant customer uptake and proper industryacknowledgment

MONDAY, TUESDAY, JULY 17-18, 2017



AGENDA

SUCCESS STORY

9:40am Agile Marketing: Listen – Respond – Adapt

Gerald PrzybyszVice President MarketingMetLife Direct


Featured Demonstration Hosted by:

COLLABORATION ZONES – ROUNDTABLES

10:50am Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.


Zone 1: Omni Channel Customer Experience in a Digital World

FACILITATOR: Matt Feyen

Director of Digital Marketing University of Minnesota Physicians – Fairview Health Services

Zone 2: Aligning Content Strategy with Business Outcomes FACILITATOR: Suzanne Martin

Vice President & Chief Marketing OfficerMX Group

Zone 3: Savvy Account Based Marketing


CONCURRENT SESSIONS12:05pm Choose one of the following concurrent sessions:

INTERACTIVE

Solutions Wheel

Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings withleading sponsors – both intense and fulfilling.

OR FROST AND SULLIVAN VISIONARY INSIGHT

Transform or Perish – It’s Your Choice: The Future of Marketing

Adam KahnSenior Director, Marketing Operations & DemandFrost & Sullivan

SESSION ABSTRACT:Creating a seamless, effortless, high quality and universal experience leveragingall channels is one of the most desired and yet elusive objectives of today’sorganizations. Gaps in the customer experience are potential opportunities forlosing incremental revenues or losing the customer to the competition. Ourchannels today include social media, websites, email, video, online advertising,traditional advertising, sales teams, customer support, operations and any otherway we touch or interact with our customers. We have an opportunity to engageour customers not just throughout their buying cycles but in all the points intheir life. This requires the whole organization to collaborate in developing asolution that creates a tight fabric to hold the customers loyalty and interest.

KEY TAKE-AWAYS:g Process to define an Omni Channel experience in your organizationg Fresh perspective showing the importance of Omni Channel experiencesg Examples of challenges and barriers to success that other organizations

have discovered in their efforts to develop Omni Channel customerexperiences

SESSION ABSTRACT:Content issues – creating the right content, creating enough content, creatingengaging content. It seems that everybody has these challenges, but few answerson how to fix them or align content strategy to actual business outcomes. Inthis interactive session, we’ll discuss ways to ensure your content strategy isoptimized to bring in the type and volume of prospects and leads you need tomeet and exceed your business objectives.

KEY TAKE-AWAYS:g Best practices for identifying what content matters most to your buyer

and their journeyg An in depth exploration of the optimal mix of content needed for all

stages of the funnelg Insight on how to utilize the content you’ve already created and identify

what you need

SESSION ABSTRACT:The digital marketing industry has seen unprecedented growth and diversificationin the last few years. With over 3,800 marketing technology solutions, enterprisesare challenged with understanding this expanding landscape and determining theright solutions and strategies for their business. In this session, Frost & Sullivanwill provide an overview of the digital marketing landscape and provide strategiesand insights to creating a more agile and efficient marketing organization.

KEY TAKE-AWAYS:g An in-depth review to leverage emerging technology and marketing

strategiesg Insight on building a customer centric marketing organizationg Best practices for answering the “Who” of marketing

10

TUESDAY, JULY 18, 2017



AGENDA


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.


CONCURRENT COLLABORATION ZONES –THINKTANKS2:10pm ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


Zone 1: Video Marketing & Monetization

FACILITATOR: Steven Leeds

Senior Vice President, Marketing Systemax

Zone 2: Marketing as Market Research: Creating Personalized and Engaging Content

FACILITATORS: John Lane

Chief Marketing & Strategy OfficerCenterline Digital

Zone 3: SEM and SEO Optimization for Increased Conversion



SESSION ABSTRACT:Every online marketer’s dream is to produce the video that goes viral. But here’sa sobering stat from YouTube: 300 hours of video are uploaded to YouTube everyminute. How do you stand out in such a crowd? And what actually constitutesgoing viral? Are 1 million views enough to qualify? 10 million? Before our facilitatorjoined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and otherclients. His videos have been viewed over 100 million times. TigerDirect’s last twovideos have received 31 million and 11 million views. Even if they don’t go viral,videos are increasingly important to selling online.

KEY TAKE-AWAYS:g Best practices on how to determine your target demographic and identify

the social platform to reach them (YouTube for the masses, Facebook forgeneration Y, Snapchat for Millennials)

g Methods of video distribution; whether to create your own video or hirea YouTube celebrity to create one for you

g Examples of how to measure success and tie ROI back to a campaigng Insight into what goes into viral videos

SESSION ABSTRACT:With every piece of marketing content you put into the world, you have theopportunity to learn more about your audience and the resonance of thatcontent. Each like (or lack thereof), good comment (or bad), you’re learning moreabout what content is engaging your audience most. Within the reactions is allthe data needed to create more personalized content. And that is no longer a“nice to have.” Personalized content delivered in the moment, and driven byspecific needs of your audience is a requirement for formative engagement.

This interactive session is all about connecting the dots between audienceunderstanding, storytelling, engaging content and feedback loops. So that throughevery piece of content, you’ll know how to revise your understanding of youraudience, and you’ll find inspiration for the next piece of content, and the next,and the next.

KEY TAKE-AWAYS:g Insight on how to create rapid personas to inform contentg Best practices for storytelling, to create content that connects with

your audienceg Methodology for taking cues from your audience to create content for

“right now”g Techniques for implicit and explicit data gathering to create more

personalized content over time




AGENDA

ASK THE EXPERTS! PANEL DISCUSSION

3:50pm Align Sales & Marketing to Catapult Revenue MODERATOR: Rachel McClary

Global Vice President, MarketingDiebold Nixdorf

PANELISTS INCLUDE:

INTERACTIVE COACHING SESSION4:30pm Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” Cooper Founder Innovators + Influencers

5:30pm Interactive Coaching Session Concludes



Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A greatopportunity to further relationships with your fellow peers in a fun, intimate setting!

SESSION ABSTRACT:Ever had the sales organization describe marketing as “glorified event planners”or “the team to get them golf balls to bring to their next client visit”? Too oftenmarketing is misunderstood, underappreciated and mispresented within thehighest levels of the company because of inability to fully internalize what we doand why, especially within sales. Are you caught in the circular conversation withyour most important stakeholder telling you that marketing isn’t delivering themleads, yet you’re telling them they’re not converting the leads you’re giving them?

Today’s business environment mandates a strategic contribution from marketing,but are we organized to deliver against that need and to dissolve the marketingmyth most execs have? How can we align with sales to help the company achievetheir financial targets?

KEY TAKE-AWAYS:g A guide for aligning marketing with salesg Insight on what sales expects and marketing wantsg Key findings on how to balance sales’ need for everything, done yesterday,

costing nothing

SESSION ABSTRACT:Most digital marketers are Analyzer + Systemizer brain types, but often work forInnovators + Influencers and develop content for all four brain types. Neuro-Management allows you to communicate directly with people’s brains to addresstheir motivators, information needs, attention spans and fears. This interactivesession will cover all four brain types and how to work effectively with each.

KEY TAKE-AWAYS:g Insight on a neuro-science frameworkg A template for communicating with each brain types and teams that

include all four brain types to eliminate confusion increase productivityg Proven best practices and lessons learn from real-world application of

neuro-management

Evan KentVice President Marketing, US Energy & ServicesSchneider Electric

Jacob BaldwinGlobal Manager, Digital OperationsEmerson

Steve SpokaneVice President, Marketing OperationsChange Healthcare

12


REMINDER

SET YOUR ALARM!

Wednesday, July 19, 2017

Early Risers Run/Walk: 6:15amCalling all walkers, joggers andrunners! Lace up your sneakersand get your endorphins flowingwith a little exercise. It's theperfect start to a great day ofcontent and networking!



AGENDA



Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It's the perfect start to a great day of contentand networking!


Start the day on the right foot with some breakfast and networking before diving into the first keynote!

ICE BREAKER AND KEYNOTE

8:45am Lucky Seven: Seven Lessons Learned From the Transformation Trenches

Holly Rollo Senior Vice President, Chief Marketing OfficerRSA

EXECUTIVE INSIGHT

9:30am Making the Business Case for Investing in Digital Marketing Technology

Rachel McClaryGlobal Vice President, MarketingDiebold Nixdorf


SUCCESS STORY

10:30am Lessons From the Field: How Sports Can Help Your Marketing Automation Succeed

Tim LambSenior Director, Marketing & Demand GenerationRubicon Global


SESSION ABSTRACT:The objective seems straightforward: transform marketing into the company’sgrowth engine but the barriers to change can come from expected places. ChiefMarketing Officer and transformation veteran, Holly Rollo, reveals seven of thebiggest lessons learned the hard way that you can apply in transforming yourorganization into the modern marketing powerhouse you envision. Whether yourcompany is in hyper-growth, turnaround, pre-or post-acquisition, or changing it’sgo-to-market strategy, learn how to better take command of change as you buildyour marketing center of excellence.

KEY TAKE-AWAYS:g Insight on seven lessons learned from seven transformationsg Pitfalls to avoid when building a center of excellence modelg Practical advice in transforming teams

SESSION ABSTRACT:Marketing automation has gone from software that sends the emails to an integralcog in B2B lead management and customer engagement. Many companies facethe challenges of building sufficient content to nurture prospects, finding (andthen aligning) team members and managing the complex MarTech stack. So howdo you build a center of excellence for marketing automation when it is such anew and evolving technology? Look to the sports field.

KEY TAKE-AWAYS:g Insight on why you should firstly think about defense when building

out your marketing teamg Content tips that will take your team on attack and drive demandg Key findings on why special teams are needed to manage the

MarTech stack

SESSION ABSTRACT:Too often we fall victim to over-reacting to shifts and find ourselves in an extreme,and this is no different as marketing organizations struggle to find the right balancedeveloping a sustaining digital strategy – one that not only can co-exist with thetraditional, human components, but can merge with it in a symbiotic way thatallows the two to intertwine like threads of a tapestry. Separately the threads arecolorful but one dimensional. When woven together, they create a visualmasterpiece that tells the viewer a story. What’s the right balance?

KEY TAKE-AWAYS:g Insight on how to establish credibility with external stakeholders at the

individual, team or organizational level, breaking the traditional perceptionsg A framework to quantify marketing’s contribution to make the business

case for investment g Guide to developing examples of real time application with marketing’s

ability to influence revenue, market perception and sales enablement withdigital marketing technology

g Best practices for talking through your real-life scenarios and developing aworking plan that you could execute tomorrow

WEDNESDAY, JULY 19, 2017



14

CONCURRENT SESSIONS11:05am Choose one of the following concurrent sessions:

Briefing Sessions

These 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

OR

Participant Meet-Ups

Keep your networking engines revving! Participants will gather by industry, business model and job function for hosted conversation on shared dynamics.


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.

Hosted by:


CONCURRENT COLLABORATION ZONES – CASE HISTORIES1:30pm Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.


Zone 1: Expanding and Managing your Social Presence

MODERATOR: Matt Roberts

Director of MarketingMarcomCentral

Zone 2: Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

CASE HISTORY WITH: MODERATOR:


SESSION ABSTRACT:Are you wanting to expand your social presence but don’t know how? Or betteryet you do, but you don’t know how to manage your brand message? Employeeadvocacy is one great way to expand your social presence. Join us to learn thehelpful tactics you can use to build a successful social expansion strategy, the pitfallsto avoid, and how to automate consistent messaging and imagery across Twitter,LinkedIn, Google+ and Facebook in a single instance.

KEY TAKE-AWAYS:g Tactical examples of how to expand your social presenceg Insight on how to ensure on-brand and consistent messaging on social media g Best practices for bringing flexibility and control to your company-wide

social media strategyg Proven ways to streamline content sharing across all 4 social platformsg Examples of how to increase employee advocacy

g Healthcare, Pharmaceutical & Biotechg Information & Communication Technologiesg Industrial & Manufacturingg Consumer Goodsg Financial Services

g B2B2Cg B2Cg Women in Leadershipg Global Marketersg Chief Marketing Officers

Kim MartinVice President, Corporate MarketingAspect Software

Nicole CoonsMarketing Vanguard, Principal Consultant, Brand and Demand SolutionsFrost & Sullivan

SESSION ABSTRACT:What does a best-in-class integrated marketing plan look like? From new tacticsto tried and true initiatives, there is a seemingly unending number of strategiesfrom which to choose. At the end of the day, we want to put our sales team in thebest possible position to win business and to do so, we need to deliver vettedleads that are both marketing qualified and sales accepted. To drive this consistently,an integrated platform is a must, but, what are the best strategies and technologiesto deliver this goal? Join this session and wonder no more.

KEY TAKE-AWAYS:g Benchmark with other marketing leaders and identify the best online and

offline integrated strategies through real time pollingg Hear and share with you peers on best practices for what's worked and

what hasn't through our Mastermind Workshop - get immediate feedbackand leave with strategies to implement today

g Insight on looking ahead...what's hot and what's not. Planning for 2018



ASK THE EXPERTS! PANEL DISCUSSION

2:35pm Critical Skills for a Modern Marketing Organization

MODERATOR: Jacob Baldwin Global Manager, Digital Operations Emerson

PANELISTS INCLUDE:



INNOVATION INSIGHT

3:50pm VR & AR: Innovations and the Effective Use of Experiential Product

Benjamin RunningDirector, Jet Innovation LabJet.com

CAPSTONE KEYNOTE

4:20pm How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches

Chris Moody Content Marketing Leader GE Digital

5:00pm Content for the 18th Annual Digital Marketing Executive Mindxchange Concludes

SESSION ABSTRACT:Does your organization struggle to position itself for success in the digital age? Doyou need to build out a digital marketing team, but don’t know where to begin? Youare not alone. During this discussion, our panel of experts will tackle your toughestquestions, opening their experience vaults to share with you what has worked forthem in the past, and what hasn’t. People say the best folks to learn from are yourpeers – here is your chance to do so. Bring your toughest questions, and yoursharpest minds; perhaps this is where YOUR organization’s transformation begins.

KEY TAKE-AWAYS:g Insight on tried-and-true tactics and strategies to build out your modern

marketing team over timeg In-depth discussion on which roles and talents are must haves for your

modern marketing teamsg Best practices for when it makes sense to hire agencies and when it

makes sense to bring in-house

Will ChamberlinVice President, DigitalBlackrock

Zach GrahSenior Marketing & Operations ManagerSound Physicians

Steven LeedsSenior Vice President, MarketingSystemax

SESSION ABSTRACT:VR is the buzzword of the moment, and everybody wants to throw their hat intothe ring, often without a deep understanding of the technology. This session willequip you with an overview of the VR and AR landscape, and discuss strategies foreffective immersive experience creation.

KEY TAKE-AWAYS:g Perspective on the current state of VR/AR, and an overview of relevant

technologies g Customer-centric frameworks for assessing the viability of VR applications

in your businessg Insight into the future of VR/AR, and what the coming years might

look like

SESSION ABSTRACT:Many of the best examples of marketing campaigns or content come fromcompanies that have 10x more resources than the rest of us. Regardless ofcompany size, you can still produce amazing campaigns. And ultimately, you wantto produce marketing so successful that you'll get the resources, budget, or timeyou desire. Join us for what promises to be one of the most entertaining andinformative sessions in the history of sessions with extremely long titles.

Chris has led award-winning marketing teams at startups and Fortune 100companies with limited resources and he’ll share with you his experiences to teachyou how to be insanely effective. You’ll discover how marketing efforts at GE Digital,Oracle, Compendium, Red Hat, and Bandwidth have been successful with teamsranging from two to five employees. You'll walk away with useful takeaways youcan put into practice tomorrow — no matter your size or budget.

KEY TAKE-AWAYS:g A guide to document an effective content strategy in 1-2 pages g Insight on practical tips and tactics that produce measurable results g Best practices for producing more leads and results with your marketing



Frost & Sullivan's Brand and DemandSolutions convert prospects intocustomers at an accelerated rate.

We do this by delivering an end-to-end turnkey solution, built onthe foundation that a strategically planned, focused and integratedprogram will yield the greatest return. By starting on the groundfloor, Frost & Sullivan can validate your messaging and design anddeliver a customized multi-touch integrated marketing solutionwhile becoming an extension of your marketing department.These fully customized and integrated marketing solutions cantake the form of nurturing, demand generation and/or pipelinedevelopment programs. Your goals are our goals.www.marketingdemandgeneration.com

No two client engagements arethe same. As a modern marketinglaboratory, Centerline approaches

challenges and opportunities with this mindset. We are alwayslooking to apply the right mix of talent, time, process and actionto each unique situation to deliver custom solutions that betterconnect brands with their audiences.www.centerline.net

Cvent, Inc. (NYSE: CVT) provides theleading cloud-based enterprise event

management platform that empowers marketers to create andmanage compelling events that generate leads, engage attendees,and drive results. Cvent integrates with marketing automationand CRM systems to develop a 360 degree view of attendeesand tie events to the revenue cycle.www.cvent.com

MarcomCentral® is a cloud-basedmarketing asset management software

for businesses that manages and customizes marketing materialsacross entire organizations enabling brand control and assetdistribution with anytime, anywhere access. Your marketing teamcan focus on what they do best, creating, while repetitive one-offrequests are automated through MarcomCentral.www.marcom.com

We are a leading marketing agencychasing discovery, making big ideas a

reality and creating moments of truth that transform business-to-business brands. We work with leading brands around the globeto help them build reputation, create new markets and connectwith more customers.www.sacunas.com

The Mx Group is a digital and demand creationagency. We integrate marketing, technology andsales optimization services to help companiesattract, convert and retain customers. For more

than 25 years, clients have trusted us to help turn their marketinginvestments into measurable revenue.www.themxgroup.com

The Smart Cube is a global analytics company thatprovides customized analytics and research toFortune 1000 businesses. With more than 500highly-skilled analysts, we deliver valuable and

actionable insights to senior marketing professionals, allowingthem to gain critical customer insights and measure the ROI oftheir activities. www.thesmartcube.com

TechValidate is fast-growing Software-as-a-Service company based in the San

Francisco Bay Area. Our on-demand offering is the first and onlyautomated platform that collects and transforms customerexperience data into credible content (case studies, ROI analyses,customer testimonials, customer reviews) for use across all keymarketing and sales communication channels.www.techvalidate.com

Turtl's storytelling platform helps you create,share and optimise interactive content in a unique

high performance reading experience. Easy to use tools guidefast, on-brand creation. Flexible layouts and interactive featuresensure impact and audience engagement, extend average readtime and drive lead capture. In Turtl, content performs better!www.turtl.co

Whiteboard Geeks is a niche-focusedwhiteboard animation studio based inRichmond, VA. We help simplify

complex topics and educate viewers with engaging, memorablevideo content that is drawn by a real person. We utilize thescience of engagement to help you grab eyeballs with trulyexciting, measurable video content.www.whiteboardgeeks.com

SPONSORS

For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact Gary Robbins at [email protected].


Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar16

NOTE: Frost & Sullivan makes every effort to collect and ensure the quality of individual session chronicles; however, the summaries presented in the articles are the expert opinion of the writers and inclusion/exclusion of specific material is at the discretion of each speaker. While every effort is made, there is no guarantee that notes for each and every session will be submitted as requested.

EXECUTIVE MIND CHANGE CHRONICLES

RESERVE YOUR CHRONICLES TODAY: Matthew McSweegan @ 516.255.3812 or email: [email protected]

THE BENEFITS OFTHIS DIGITAL EBOOK ARE NUMEROUS:

UPDATEYOUR BUSINESS PLAYBOOK WITH

aBENEFIT FROM ALL SESSION SUMMARIES These are not transcripts, but actual summaries focused on key observations and take-aways, featuring tactics and strategies for immediate implementation.

aVIDEO ACCESS TOTHE EVENT KEYNOTES Watch and learn from the lessons shared by event keynote speakers—theseindustry experts present case studies, lessons learned and provideinvaluable thought leadership and inspiration for senior executives.

aTAKE THE EVENT HOME to your colleagues who were unable to attend—and you’ll have key questions and answers, best practices, tactics and strategies that worked—and those that didn’t—right at your fingertips!

aTHE ENTIRE EVENT is catalogued and searchable so you can find what you are looking for fast. Why waste valuable time looking when you could be learning?

aSTAY CONNECTED Take advantage of the ability to review all those great ideas you want to implement after the event and get info about expert presenters to follow up with. Grow your professional network and guarantee your own ROI for years to come.

aCAPTURETHE HIDDEN AGENDA Gauge where you are among your peers through on site surveys that identify industry benchmarks and question and answer sessions that go outside the pre-planned content.

aSAVINGS As an event participant, you'll save up to $300.

PRICING: The Executive MindXchange Chronicles are now available for purchase. Additional savings apply when purchased prior to or on-site at the event.

Participant Pricing:Pre-event: $395 | Post-event: $495

Non-Participant Pricing:Post-event: $695

17

VENUE INFORMATION Loews Vanderbilt Hotel2100 West End AvenueNashville, TN 37203

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

We suggest you arrive on Monday, July 17, 2017.

TO REGISTER:

:ONLINEwww.frost.com/mar

*[email protected]

)PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received

by Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for

which you are registered, and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other

Frost & Sullivan Executive MindXchange. The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one

calendar year from the event for which you originally registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within

21 days prior to the event will incur a one time fee of $500. The remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you

originally registered. Notification must be received by Frost & Sullivan in writing. If you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued.

Every effort is made to ensure that the speakers noted in this brochure are present, but changes beyond the control of Frost & Sullivan may occur. The program agenda will be updated

biweekly and can be downloaded from www.frost.com/mar

Register online! www.frost.com/mar

Participant Package Includes

gg Event Registration – Complete Series $3290($175 Savings)(Includes General Session, Networking Activity, Executive MindXchange Chronicles)

gg Event Registration – Executive Series $3140($100 Savings)(Includes General Session and Executive MindXchange Chronicles)

*Substantial savings on registration with qualification for theBriefing Sessions package.

Attend a maximum of (4) 15-minute Briefing Sessions with leading andemerging sponsors of your choice to receive a credit which may beapplied to your choice of any of the following 3 services:1) Registration to any Frost & Sullivan Event in the next 12 Months 2) An additional registration to our 2017 Digital Marketing or Strategic

Marketing Executive MindXchange3) Membership to the Customer Engagement Leadership Council or

Growth Innovation Leadership Council.

For each Briefing Session you agree to participate in, you will receive acredit of $500 for a maximum of $2,000. These Briefing Sessions aretailored to focus on addressing your specific needs and take place during adesignated time period on Wednesday morning.

A-la-carte options:gg Event Registration – General Pass $2845

(Inclusive of: General Session Registration ONLY)

gg All Access Pass $395

Double the Content! With our Strategic Marketing Priorities andDigital Marketing: Executive Mindxchange running concurrently, there isbound to be content on both agendas that you just can't pass up. Withthis Pass you will have complete access to both events, enabling you tobuild a personalized agenda that best suits your needs: Cross over andattend your choice of any session on either of the two agendas. Withaccess to double the content you can't go wrong!

gg Nashville Taste & Tour $150

gg Country Music Hall of Fame Networking Tour $150

gg Groove Around Nashville $75

gg Executive MindXchange Chronicles $395

Digital Marketing: Executive MindXchange Chronicles

Update Your Business Playbook! The Benefits of This Digital ebook AreNumerous! As a thorough and focused set of notes, the Digital Marketing:Executive MindXchange Chronicles is prepared by your peers to ensureyou don't miss out on any sessions that run concurrently with those thatyou selected. If you are unable to sign up for this now, you may orderpost event. Please note that post event purchases will be $495 so getyour hands on these collections at the lower rate now! Please note thatpost event purchases will be $495 so get your hands on these collectionsat the lower rate now!

gg Non-Participant $ 695

1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. All Scheduled Meals Included (breakfast, breaks, and lunch)

3. Subscription to our quarterly Marketing Insights eBulletin

4. Access to dozens of Marketing industry articles & white papers

5. Complete access to our onDemand library of recent industry eBroadcasts

6. Membership to Frost & Sullivan's Digital and Strategic Marketing LinkedIn Community; available only to current and other approved VIP companies

7. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

05-09-17

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