Transcript of Me10 Where does it hurt - lisa sullivan
- 1. 52nd ICCA Congress ME10: Where does it hurt? Can
international healthcare meetings evolve swiftly enough to meet the
pressures to become more transparent, more educationally effective,
and still remain financially viable? Lisa Sullivan: Principle at In
Vivo Communications Associate at WentzMiller Global Services
International Congress and Convention Association . Twitter:
#ICCA13
- 2. My affiliations Principle at In Vivo Communications a
medical communications agency covering medical meetings, medical
education (CME/CPD) and medical communications (all HCPs) - Offices
in Singapore and Sydney Associate at WentzMiller Global Services: a
global consulting company specialising in CME/CPD strategy,
development and delivery - Responsible for Asia and Australia Board
member Global Alliance for Medical Education (GAME) International
Congress and Convention Association . Twitter: #ICCA13
- 3. Disclosures I have an interest in selling medical meetings
and CEPD programs to professionals across Australasia including
eLearning, distance learning and face-to-face programmes
International Congress and Convention Association . Twitter:
#ICCA13
- 4. My coverage International Congress and Convention
Association . Twitter: #ICCA13
- 5. APAC Meeting Environment -Traditionally Meetings are more
face to face than in other regions Events range from small advisory
board meetings (both regionally and locally) to large stand alone
symposia Advisory Board meetings popular, are usually regional with
15-25 KOLs Regularly sponsor satellite meetings at large
international congresses Technology at these meeting is standard
with presentations all done via PPT slides sometimes with the use
of keypads for voting 5 star hotels and resorts used to be the
standard venue International Congress and Convention Association .
Twitter: #ICCA13
- 6. APAC Meeting Environment - Currently Event formats have not
changed much except there is greater importance on the science
rather than the sell Koreas strict pharma code restricts Korean KOL
involvement in regional meetings unless the Korean is a speaker or
chair Technology is growing in importance as clients request
virtual meetings (especially Advisory Boards) Acceptable venues
have moved from 5 star to 4 star almost overnight Convention
Centres used for large congresses or stand alone meetings CME/CPD
is very different in Asia than the US and even Australia less rules
and less accreditation International Congress and Convention
Association . Twitter: #ICCA13
- 7. APAC Meeting Environment - Future Technology will take a
much greater role due to cost and convenience Technology critical
for Koreans to participate in regional discussions especially when
Korea is a key Asian market Funding management moving from
Marketing to Procurement thus margins are squeezed - affordability
is the key...technology must play a role here Pharma code
compliance will continue to strengthen especially on the back of
the GSK China issues Congress spend from Pharma will continue to
diminish CME/CPD will take on a greater role, will be accredited
and will require much more science AND will move towards the grant
process which exists in the US International Congress and
Convention Association . Twitter: #ICCA13
- 8. Sunshine Act To date there appears to be little knowledge in
Asia or Australia of how Sunshine will affect international
meetings in our region Pfizer US has already confirmed a
requirement to record all value provided to US Drs who attend Asian
meetings The major impact will be for US speakers who come to
Asia/Australia and for satellite symposia where US Drs are in
attendance Now that Europe is also introducing their own version of
Sunshine how long will it be before ROW is also talking and
implementing this? Who will pay the extra costs - organisational
and reporting? Will it impact registration fees and are non US
Pharma ready for the cost burden of compliance and reporting? Asian
and Australian Pharma affiliates are completely unaware and
unprepared International Congress and Convention Association .
Twitter: #ICCA13
- 9. Thank you Questions?? International Congress and Convention
Association . Twitter: #ICCA13