Post on 20-Jan-2015
description
Alumni Event & Mentoring Program
Final
Tuesday, December 7, 2010
Project Description
We will design a platform on which current students can connect with alumni to form mentoring relationships. This will consist of building partnerships that lead up to an official week-long “roll out” of the BS/ADV Alumni Mentoring Program. The
week official the event will feature a gallery show of alumni work as well as several on- and off-campus events focused on connecting current students and alumni.
Tuesday, December 7, 2010
Target Audience
Current Students Alumni
Tuesday, December 7, 2010
• Make the current BS/ADV alumni gallery show into a mentoring platform.
• Based on research, select work from alumni that will professionally showcase the achievements of BS/ADV alumni.
• Identify and utilize engaging strategies for promotion that will increase attendance and secure participation.
• Position students as future mentors
Goals
Tuesday, December 7, 2010
Vision
The BS/ADV Alumni Mentoring Program will provide students with one of the most valuable resources they will have as they transition into the professional world – the counsel of those who have been in their
shoes. By facilitating and fostering personal connections between students and alumni, the BS/ADV Alumni Mentoring Program will increase the
personal confidence and professional readiness of graduating students. Additionally, the program will help to sustain the ties between alumni and the MCAD community.
Alumni and future alumni will have a bridge through which to connect and on which to build new relationships and foster old ones.
Tuesday, December 7, 2010
Analysis
T
The BS/ADV program has a rich and diverse alumni
community.
MCAD’s Alumni Relations and Career Services host the
alumni contact info and can make it available to students
seeking mentorship.
SStrengths
Weaknesses
The mentoring program is not active.
The program lacks awareness, organization and structure.
The alumni website is hard to navigate
and not kept current.
W
OOpportunities
Other schools methods and programs have proven successful.
Many alumni are willing to act as mentors.
There is opportunity for cross-promotion at other student/alumni events.
TThreats
Students may not see value of mentorship.
Students are uneasy about
approaching alumni directly through the program.
There is a communication gap
between alumni, students, and faculty.
Tuesday, December 7, 2010
Previous Show
Tuesday, December 7, 2010
Research
Tuesday, December 7, 2010
Research
• Career networking program
• Multiple events for alumni. • BY DESIGN WEEK held in•Alumni blog for students and
alumni
• Database exists Penn State website
• Alumni events consisting of networking.
• They also send out a monthly magazine with Alumni information
Tuesday, December 7, 2010
Student Interviews
Is a person who helps you transition from school to the working world. Someone you can go to for advice, someone who turns into a friend, and is hopefully established in the industry you want to be in.
-Patrick
If I were seeking an alumni mentor I would do three things…One, go to career services office and ask, but that’s a lie.Two, ask current student or alumni I know.Three, Talk to Jerry Allen.
-Ben
I would be very honored to be a mentor to an MCAD student someday.
-Emma
Tuesday, December 7, 2010
Alumni Interviews
“I wanted to be treated like a professional and I heard MCAD was the place to go. It was one of the best decisions I have made.”
- Noah Miwa
“The environment is the visualization program is that everyone kind of learns from everyone else...a collective pool f knowledge”
- Adam Smith
“I would love to a mentor. I think it would be fun just to help someone be successful.”
- Taylor Snyder
Tuesday, December 7, 2010
Mentoring Literature
placeholder
What is the Alumni Mentoring Program? Who are our mentors? How do I utilize a mentor? What are Alumni Mentoring Program participants saying? How do I get involved?
Tuesday, December 7, 2010
Week of Events Spring 2011
Tuesday, December 7, 2010
Event Plan
Monday, March 28th, 2011
Panel Discussion•A formal introduction of the new BS/ADV Alumni Mentoring Program. Will familiarize students with the new structure and home of the program, as well as how they can utilize it.
Agency Tour•Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings.
Tuesday, December 7, 2010
Event Plan
Tuesday, March 29th, 2011
Agency Tour•Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings.
Tuesday, December 7, 2010
Event Plan
Guest Lectures•Select alumni are invited to campus to give presentations on what they gained from the BS program and how their MCAD experience led them to their current careers. Idea of students as future alumni is emphasized.
Wednesday, March 30th, 2011
Agency Tour•Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings.
Tuesday, December 7, 2010
Event Plan
Speed Mentoring•One-on-one mentoring sessions between alumni and students. Will act as a catalyst for bond forming and potential for mentoring connections.
Thursday, March 31st, 2011
Agency Tour•Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings.
Tuesday, December 7, 2010
Event Plan
Gallery Celebration•Opening of the gallery show. All BS VIS & ADV alumni and students are invited. Food and refreshments will be served.
After Party•All attendees to the gallery show will be invited to a cocktail party at a restaurant most likely near Eat Street on Nicollet Avenue.
Friday, April 1st, 2011Tuesday, December 7, 2010
Branding
Tuesday, December 7, 2010
Branding
We chose the name “Midpoint” both for its simplicity and its symbolism. The Alumni Mentoring Program exists to create a common space between current students and alumni, where they can forge connections on a common ground. “Midpoint” represents this neutral space. Spring 2011’s gallery show and event week are a culmination of the restructuring of the program, but also the beginning of its execution. The exhibition is seen as a comma, rather than a period – the midpoint of the project and a launching point for success.
Midpoint
Tuesday, December 7, 2010
Branding
Stability, reliability, structure,urban practicality.
Unbridled energy, passion, wildness,
enthusiasm, disarray.
Wisdom, enlightenment,
calm, energy of red, stability of blue.
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Branding
Tuesday, December 7, 2010
Branding
Tuesday, December 7, 2010
Gallery Floor Plan
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Promotion
!"#$%"&'Gallery 148
03/28 - 04/01 2011back:
front: !"#$%"&'
!"#$%"&'Gallery 148
03/28 - 04/01 2011
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Promotion
Tuesday, December 7, 2010
Where do we go from here?
Tuesday, December 7, 2010
Budget
Tuesday, December 7, 2010
Timeline
http://timeglider.com/app/viewer.php?uid=line_faac2a8cadff7b1e815335ca44ab0e42
Tuesday, December 7, 2010