MCAD 2010 BSV Project: Mentor + Exhibit Plan

Alumni Event & Mentoring Program

Final

Tuesday, December 7, 2010

Project Description

We will design a platform on which current students can connect with alumni to form mentoring relationships. This will consist of building partnerships that lead up to an official week-long “roll out” of the BS/ADV Alumni Mentoring Program. The

week official the event will feature a gallery show of alumni work as well as several on- and off-campus events focused on connecting current students and alumni.


Target Audience

Current Students Alumni


• Make the current BS/ADV alumni gallery show into a mentoring platform.

• Based on research, select work from alumni that will professionally showcase the achievements of BS/ADV alumni.

• Identify and utilize engaging strategies for promotion that will increase attendance and secure participation.

• Position students as future mentors

Goals


Vision

The BS/ADV Alumni Mentoring Program will provide students with one of the most valuable resources they will have as they transition into the professional world – the counsel of those who have been in their

shoes. By facilitating and fostering personal connections between students and alumni, the BS/ADV Alumni Mentoring Program will increase the

personal confidence and professional readiness of graduating students. Additionally, the program will help to sustain the ties between alumni and the MCAD community.

Alumni and future alumni will have a bridge through which to connect and on which to build new relationships and foster old ones.


Analysis

T

The BS/ADV program has a rich and diverse alumni

community.

MCAD’s Alumni Relations and Career Services host the

alumni contact info and can make it available to students

seeking mentorship.

SStrengths

Weaknesses

The mentoring program is not active.

The program lacks awareness, organization and structure.

The alumni website is hard to navigate

and not kept current.

W

OOpportunities

Other schools methods and programs have proven successful.

Many alumni are willing to act as mentors.

There is opportunity for cross-promotion at other student/alumni events.

TThreats

Students may not see value of mentorship.

Students are uneasy about

approaching alumni directly through the program.

There is a communication gap

between alumni, students, and faculty.


Previous Show


Research


Research

• Career networking program

• Multiple events for alumni. • BY DESIGN WEEK held in•Alumni blog for students and

alumni

• Database exists Penn State website

• Alumni events consisting of networking.

• They also send out a monthly magazine with Alumni information


Student Interviews

Is a person who helps you transition from school to the working world. Someone you can go to for advice, someone who turns into a friend, and is hopefully established in the industry you want to be in.

-Patrick

If I were seeking an alumni mentor I would do three things…One, go to career services office and ask, but that’s a lie.Two, ask current student or alumni I know.Three, Talk to Jerry Allen.

-Ben

I would be very honored to be a mentor to an MCAD student someday.

-Emma


Alumni Interviews

“I wanted to be treated like a professional and I heard MCAD was the place to go. It was one of the best decisions I have made.”

- Noah Miwa

“The environment is the visualization program is that everyone kind of learns from everyone else...a collective pool f knowledge”

- Adam Smith

“I would love to a mentor. I think it would be fun just to help someone be successful.”

- Taylor Snyder


Mentoring Literature

placeholder

What is the Alumni Mentoring Program? Who are our mentors? How do I utilize a mentor? What are Alumni Mentoring Program participants saying? How do I get involved?


Week of Events Spring 2011


Event Plan

Monday, March 28th, 2011

Panel Discussion•A formal introduction of the new BS/ADV Alumni Mentoring Program. Will familiarize students with the new structure and home of the program, as well as how they can utilize it.

Agency Tour•Guided tour of an agency with an overview of best practices. Will include question and answer sessions as well as exposure to professional settings.


Event Plan

Tuesday, March 29th, 2011



Event Plan

Guest Lectures•Select alumni are invited to campus to give presentations on what they gained from the BS program and how their MCAD experience led them to their current careers. Idea of students as future alumni is emphasized.

Wednesday, March 30th, 2011



Event Plan

Speed Mentoring•One-on-one mentoring sessions between alumni and students. Will act as a catalyst for bond forming and potential for mentoring connections.

Thursday, March 31st, 2011



Event Plan

Gallery Celebration•Opening of the gallery show. All BS VIS & ADV alumni and students are invited. Food and refreshments will be served.

After Party•All attendees to the gallery show will be invited to a cocktail party at a restaurant most likely near Eat Street on Nicollet Avenue.

Friday, April 1st, 2011Tuesday, December 7, 2010

Branding


Branding

We chose the name “Midpoint” both for its simplicity and its symbolism. The Alumni Mentoring Program exists to create a common space between current students and alumni, where they can forge connections on a common ground. “Midpoint” represents this neutral space. Spring 2011’s gallery show and event week are a culmination of the restructuring of the program, but also the beginning of its execution. The exhibition is seen as a comma, rather than a period – the midpoint of the project and a launching point for success.

Midpoint


Branding

Stability, reliability, structure,urban practicality.

Unbridled energy, passion, wildness,

enthusiasm, disarray.

Wisdom, enlightenment,

calm, energy of red, stability of blue.


Branding


Gallery Floor Plan


Promotion


Promotion

!"#$%"&'Gallery 148

03/28 - 04/01 2011back:

front: !"#$%"&'

!"#$%"&'Gallery 148

03/28 - 04/01 2011


Promotion


Where do we go from here?


Budget


Timeline

http://timeglider.com/app/viewer.php?uid=line_faac2a8cadff7b1e815335ca44ab0e42




MCAD 2010 BSV Project: Mentor + Exhibit Plan

Education

Transcript of MCAD 2010 BSV Project: Mentor + Exhibit Plan