Maximizing your presence on LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights Reserved.

Googled yourself lately?

What does your personnal brand look like?

Don’t feel bad, we all do it…

©2013 LinkedIn Corporation. All Rights Reserved.

Have no doubts… you are a brand!

Guillaume Larronde

Account Director MENALinkedin

Internet | UAE

Connections: 500+ ; Recommendations: 12

• Job tenure is on the decline - Students today willhave held 10-15 jobs before they turn 50 !

• Global competition rising

• Easier to change careers

• How great a career can be without a reputation?

• How great a career can be without a network?

Know your LinkedIn profile

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Visual Attention Level

The Structure of Your LinkedIn Profile

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Profile PictureHeadline

Public URL

Recent Activity

Summary

Experience

Causes you support

Skills

Education & Additional Info

Recommendations

Connections

Groups you’ve joined

What you Follow

Mistake #1No Profile Picture/ Bad Picture

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X X X X

Tip: Put up a professional picture of yourself• Preferably a head shot with light background• Wear your natural smile• Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc• Do not have another person with you in the picture frame• Some one who comes in to meet you after viewing your profile picture should be able to

recognize you easily

Mistake #2Vague/ Non-relevant Professional Headline

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Why is your headline so important?• It is your first impression on other people when they see you on LinkedIn.• It almost always follows the mention of your name, everywhere on LinkedIn – this is your

tagline!

Tip: Think the ‘Marketing’ way• Create a precise, powerful statement• Make yourself memorable• Excite the reader• If your Title & Organization’s brand are powerful, they could also form your headline

X X

Mistake #3Boring Summary

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Keep it interesting & precise – It’s your elevator pitch!• Inject your personality into the Summary• Connect with the reader, create impact• Outline USPs – Use key words that your target audience would search for to find you• Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid

clichéd words

Tip: Have a format:• Introduce yourself & talk about who YOU are. Make people see you as an interesting

person. Talk about how you came to where you are today.• Talk about who THEY are – who do you help? Talk about who your target client is – Be

subtle here.• Finish by talking about what you offer. Don’t give away everything here – just talk about

what you mainly do, and how people can benefit from it.

Mistake #4Incomplete Description of Experience

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Your Career history tells your story:• Tells people about your career path• Adds to your professional image when you showcase your past work & results achieved• Allows your ex-colleagues to find you on LinkedIn easily

Tip: Complete this section in full. Think the ‘Sales’ way!• Include both current position & past positions• Detail specific accomplishments in each• Let type-ahead find your company, so you can connect with past colleagues

Mistake #5No Mention of Skills & Expertise in the relevant profile section

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Why mentioning Skills & Expertise is important?• It helps to showcase your core strengths as a professional• Other professionals can endorse your skills on your profile that lends credibility to your

professional image

Tip: Have a list that’s consistent with your professional image• Target your strengths• Prioritize the skills/ expertise that you wish to mention• Do not fake

Mistake #6No Recommendations

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Why Recommendations are important?• Adds to your professional image by letting viewers know what other professionals who

have worked with you think about you• Recommendations lend credibility to what you say about yourself• Recommendations that you write for others also impact your credibility – be careful &

honest when you recommend others

Tip: Keep a healthy mix• Only ask a recommendation from those who know you well. Give recommendations only to

those you know well & genuinely appreciate.• Be specific – Ask the referee to recommend you for something specific that you worked on

together. Ask them to include what happened as a result of your working together• Regularly manage your Recommendations and keep them relevant to your current work-

profile• Be prudent while recommending others

Mistake #7Excessive/ Irrelevant Group Memberships

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How are Groups important?• Allow you to learn & stay abreast through participation in industry/ domain specific

discussions with other relevant professionals• Allow you to position yourself as a subject matter expert

Tip: Stick to what’s relevant; Control your visibility• Only join groups that are relevant for you• Be judicious in deciding which Group memberships would you like to showcase on your

LinkedIn profile• Participate in relevant discussions and share expertise to increase your visibility• Be positive in outlook & constructive in approach

Set your visibility right

Adapt the inbound messages to your needs

Your network today……Tomorrow’s opportunities

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Follow companies

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Get LinkedIn Today…and every day

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LinkedIn Skills

• Who has the skill?

• What companies value theskill?

• What groups are related tothe skill?

• Where are the talent poolswith the skill?

• Other related skills

• What is the skill?

Visualize your connections with inMap

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http://inmaps.linkedinlabs.com

PastCompany

PastCompany

SchoolSchool

CurrentCompanyCurrent

Company

ClientsClients

YouYou

FriendsFriends

Bring all your contacts from your address books, emails andcalendars together with your Linkedin network

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See your recent conversations, meetings, and savednotes directly on your contacts’s profile

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Start your day with opportunities to say hello – getnews about job changes, birthdays and more.

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Stay connected on the go with the brand new LinkediniPhone app

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Improve Resultsfor your business

Leverage Employees

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EducateYour Organization and the Executive Team on the Value of LinkedIn

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LeverageYour Employees and their network

Every Employee is an Ambassador

Leverage your company page

Home & Company Updates

Career Page

Products or Services page

Trackcompany

updateengagement

metrics

SegmentFollowers ontargetabledimensions

Track newFolloweracquisition

Measure Your Impact

Leverage Followers

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Email Signature

On Linkedin

Long-termrelationships

Engaged talentpool

80% of LI Members willonly follow up to 6companies

Follower are 10X morelikely to share content

71% of LI Members areinterested in updateson job opportunitiesfrom companies theyfollow

Brand Evangelists

Your Followers: A Valuable Pool Of Talent

Acquire Followers

Analyze & OptimizePost Updates to Followers

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Follow ing:

XYZ.CO

Cecile, get t he lat est on XYZ.COJobs, New s & more!

XYZ.CO

Grow Your Career byFollowing: XYZ.CO

Cecile, get the latest on XYZ.COJobs, News & more!

XYZ.CO

Drive Engagement

Follower Ecosystem

Engage Your Followers Using Targeted Content

Featured Employees

‘A day in the life’ showscompany culture, perks,benefits, and challengingproblems that are beingsolved

Company News

What exciting projects arehappening at your company?Opening a new office? Sharearticles that feature yourorganization

Thought Leadership

Blog posts, researchpapers, interesting articlesfrom your industry that areuseful to your audience

Leverage groups

2M+ Linkedin GroupsUAE

2545 groupsEmployer Branding

118 groupsEmiratisation

20 groups

Dubai3921 groups

Golf3827 groups

Chiropractor407 groups

Listen in on Groups

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Join many

Participate in a few

Run one

Groups

IT ProsCXOs Fashion

1,000,000 +

Measure Engagement and growth

3 things to do for yourself

1. Complete your profile(Photo, Tagline, summary, vanity url and links)

2. Set your parameters according toyour needs(visibility, accessibility, frequency of messages)

3. Set news for you(Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)

4 things to do for your business

1. Leverage employee

2. Leverage your company page

3. Leverage followers

4. Leverage groups

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Thank You

Contact Munish: E: musudan@linkedin.com or M: +971-55-2000-619

musudan@linkedin.com or +971-55-2000-619