Maximizing Your Presence On LinkedIn, Munish Sudan
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Transcript of Maximizing Your Presence On LinkedIn, Munish Sudan
Maximizing your presence on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Googled yourself lately?
What does your personnal brand look like?
Don’t feel bad, we all do it…
©2013 LinkedIn Corporation. All Rights Reserved.
Have no doubts… you are a brand!
Guillaume Larronde
Account Director MENALinkedin
Internet | UAE
Connections: 500+ ; Recommendations: 12
• Job tenure is on the decline - Students today willhave held 10-15 jobs before they turn 50 !
• Global competition rising
• Easier to change careers
• How great a career can be without a reputation?
• How great a career can be without a network?
Know your LinkedIn profile
©2012 LinkedIn Corporation. All Rights Reserved. 4
5
Visual Attention Level
The Structure of Your LinkedIn Profile
©2012 LinkedIn Corporation. All Rights Reserved. 6
Profile PictureHeadline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow
Mistake #1No Profile Picture/ Bad Picture
©2012 LinkedIn Corporation. All Rights Reserved. 7
X X X X
Tip: Put up a professional picture of yourself• Preferably a head shot with light background• Wear your natural smile• Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc• Do not have another person with you in the picture frame• Some one who comes in to meet you after viewing your profile picture should be able to
recognize you easily
Mistake #2Vague/ Non-relevant Professional Headline
©2012 LinkedIn Corporation. All Rights Reserved. 8
Why is your headline so important?• It is your first impression on other people when they see you on LinkedIn.• It almost always follows the mention of your name, everywhere on LinkedIn – this is your
tagline!
Tip: Think the ‘Marketing’ way• Create a precise, powerful statement• Make yourself memorable• Excite the reader• If your Title & Organization’s brand are powerful, they could also form your headline
X X
Mistake #3Boring Summary
©2012 LinkedIn Corporation. All Rights Reserved. 9
Keep it interesting & precise – It’s your elevator pitch!• Inject your personality into the Summary• Connect with the reader, create impact• Outline USPs – Use key words that your target audience would search for to find you• Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid
clichéd words
Tip: Have a format:• Introduce yourself & talk about who YOU are. Make people see you as an interesting
person. Talk about how you came to where you are today.• Talk about who THEY are – who do you help? Talk about who your target client is – Be
subtle here.• Finish by talking about what you offer. Don’t give away everything here – just talk about
what you mainly do, and how people can benefit from it.
Mistake #4Incomplete Description of Experience
©2012 LinkedIn Corporation. All Rights Reserved. 10
Your Career history tells your story:• Tells people about your career path• Adds to your professional image when you showcase your past work & results achieved• Allows your ex-colleagues to find you on LinkedIn easily
Tip: Complete this section in full. Think the ‘Sales’ way!• Include both current position & past positions• Detail specific accomplishments in each• Let type-ahead find your company, so you can connect with past colleagues
Mistake #5No Mention of Skills & Expertise in the relevant profile section
©2012 LinkedIn Corporation. All Rights Reserved. 11
Why mentioning Skills & Expertise is important?• It helps to showcase your core strengths as a professional• Other professionals can endorse your skills on your profile that lends credibility to your
professional image
Tip: Have a list that’s consistent with your professional image• Target your strengths• Prioritize the skills/ expertise that you wish to mention• Do not fake
Mistake #6No Recommendations
©2012 LinkedIn Corporation. All Rights Reserved. 12
Why Recommendations are important?• Adds to your professional image by letting viewers know what other professionals who
have worked with you think about you• Recommendations lend credibility to what you say about yourself• Recommendations that you write for others also impact your credibility – be careful &
honest when you recommend others
Tip: Keep a healthy mix• Only ask a recommendation from those who know you well. Give recommendations only to
those you know well & genuinely appreciate.• Be specific – Ask the referee to recommend you for something specific that you worked on
together. Ask them to include what happened as a result of your working together• Regularly manage your Recommendations and keep them relevant to your current work-
profile• Be prudent while recommending others
Mistake #7Excessive/ Irrelevant Group Memberships
©2012 LinkedIn Corporation. All Rights Reserved. 13
How are Groups important?• Allow you to learn & stay abreast through participation in industry/ domain specific
discussions with other relevant professionals• Allow you to position yourself as a subject matter expert
Tip: Stick to what’s relevant; Control your visibility• Only join groups that are relevant for you• Be judicious in deciding which Group memberships would you like to showcase on your
LinkedIn profile• Participate in relevant discussions and share expertise to increase your visibility• Be positive in outlook & constructive in approach
Set your visibility right
Adapt the inbound messages to your needs
Your network today……Tomorrow’s opportunities
16
Follow companies
17
Get LinkedIn Today…and every day
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LinkedIn Skills
• Who has the skill?
• What companies value theskill?
• What groups are related tothe skill?
• Where are the talent poolswith the skill?
• Other related skills
• What is the skill?
Visualize your connections with inMap
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http://inmaps.linkedinlabs.com
PastCompany
PastCompany
SchoolSchool
CurrentCompanyCurrent
Company
ClientsClients
YouYou
FriendsFriends
Bring all your contacts from your address books, emails andcalendars together with your Linkedin network
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See your recent conversations, meetings, and savednotes directly on your contacts’s profile
22
Start your day with opportunities to say hello – getnews about job changes, birthdays and more.
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Stay connected on the go with the brand new LinkediniPhone app
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Improve Resultsfor your business
Leverage Employees
27
EducateYour Organization and the Executive Team on the Value of LinkedIn
28
LeverageYour Employees and their network
Every Employee is an Ambassador
Leverage your company page
Home & Company Updates
Career Page
Products or Services page
Trackcompany
updateengagement
metrics
SegmentFollowers ontargetabledimensions
Track newFolloweracquisition
Measure Your Impact
Leverage Followers
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Email Signature
On Linkedin
Long-termrelationships
Engaged talentpool
80% of LI Members willonly follow up to 6companies
Follower are 10X morelikely to share content
71% of LI Members areinterested in updateson job opportunitiesfrom companies theyfollow
Brand Evangelists
Your Followers: A Valuable Pool Of Talent
Acquire Followers
Analyze & OptimizePost Updates to Followers
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Follow ing:
XYZ.CO
Cecile, get t he lat est on XYZ.COJobs, New s & more!
XYZ.CO
Grow Your Career byFollowing: XYZ.CO
Cecile, get the latest on XYZ.COJobs, News & more!
XYZ.CO
Drive Engagement
Follower Ecosystem
Engage Your Followers Using Targeted Content
Featured Employees
‘A day in the life’ showscompany culture, perks,benefits, and challengingproblems that are beingsolved
Company News
What exciting projects arehappening at your company?Opening a new office? Sharearticles that feature yourorganization
Thought Leadership
Blog posts, researchpapers, interesting articlesfrom your industry that areuseful to your audience
Leverage groups
2M+ Linkedin GroupsUAE
2545 groupsEmployer Branding
118 groupsEmiratisation
20 groups
Dubai3921 groups
Golf3827 groups
Chiropractor407 groups
Listen in on Groups
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Join many
Participate in a few
Run one
Groups
IT ProsCXOs Fashion
1,000,000 +
Measure Engagement and growth
3 things to do for yourself
1. Complete your profile(Photo, Tagline, summary, vanity url and links)
2. Set your parameters according toyour needs(visibility, accessibility, frequency of messages)
3. Set news for you(Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)
4 things to do for your business
1. Leverage employee
2. Leverage your company page
3. Leverage followers
4. Leverage groups
©2013 LinkedIn Corporation. All Rights Reserved. 48
Thank You
Contact Munish: E: [email protected] or M: +971-55-2000-619
[email protected] or +971-55-2000-619