MAXIMA XTREME

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Transcript of MAXIMA XTREME

ProductPresentation:

MÁXIMA X-TREMEGRENACHE

by republicana,International Wine Concepts from Spain

5. STYLO

3. BRAND

1. WINERY 2. WINE

4. IMAGE

6. PACKAGING

INTERNATIONALWINE

CONCEPT

6. BACK LABEL

0. CONCEPT

INTERNATIONALIZATION DESIGN WINE

Int. Wine ConceptI+D+WINE model

1. WINERY

Spain. Calatayud wine region. Elaborating wines since 1965. Old Vine Grenache. MW & top winemakers cooperating

with the winery for years. Experience with top worldwide

distributors. Consistent quality. Solid values. Good

ratings and prescriptor opinions.

Bodega San Gregorio

2. WINE

Entry-level, young red. 100% Old Vine Grenache. 14,5% alc. Full-bodied. Fruity, intense, high concentration, spicy,

warm finish. 89-87 points last vintages.

Solid Value.High price/quality ratio.

POWER

Old Vine Grenache

3. BRAND

English+Spanish: Spanglish At least French, German, English

& Spanish native or basic speakers understand.

Xtreme sports oriented. Xtreme sports will give you a

reward -the sensation- if you are willing to accept the risk.

MÁXIMA X-TREMERisk: Calatayud d.o. (unknown region)Sensation: Power, intensity, body….

4. IMAGE

X-TREME Sports theme. Bungee Jumping, the reference of

X-TREME Sports. Color and size integration. Brand & Image according to

minimalist stylo.

5. STYLO

Minimalist. Black & White. Brand+variety (+vintage). No iddle text. Not many details. Screw-cap for young wines. New world concept.

6. BACK LABEL

Brand & Variety on top. Tasting Note. Credits. Legal info. Color, fonts, stylo coordination. Paper; same quality as front.

7. PACKAGING

Screw-cap. Optimal Bordeaux bottle. High weight paper on front and back

labels. 6 bottles/case.

9. MORE CONCEPTS

CONTACT

David Blanco

Tel. +34 687 484 989

export@republicanawines.es

http://www.republicanawines.es

10. THANK YOU

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