Matt Lowe (lowe@haas.berkeley.edu)

BackgroundBackground

Business Development

Medical Technology

Sony Electronics

General Electric Medical Systems

Intelligenetics

Industry Problem

Currently 65,000 people a year die due to taking the wrong medication or the wrong dosage.

Pharmaceuticals is the most profitable industry in the world. Higher historical returns than any other market.

Gigantic Opportunity to reduce deaths and medical liability.

Project Description: Stronglife.com

A personal database that a patient uses to keep track of past and current medications.

Compares new medications with old to determine any potential negative interactions.

Monitors length of drug use to advise patient of any long term negative effects.

Explains the drug function and provides alternatives.

Project Attributes

Relational database Web based Different views for different users Very secure (privacy is critical) Easy to use: Intuitive Standards based, so it can maximize the amount of

legacy clinical information systems it can share data with.