Post on 17-Jul-2015
Mastery Journal TimelineSherlenia Mitchell
Goal: To gain understanding to what Mastery is and its components.
Read Mastery by Robert GreeneWatch “Tips and Takeaways From Our Grads” https://www.youtube.com/watch?v=s773dP87PucRead a chapter every night from Music Industry Survival Guide by Jeff Price and George Howard
Mastery: Personal Development and Leadership
Goal: Build upon existing leadership skills and learn how to effectively direct people to achieving common goals.
Read a chapter per night of Fragueiro, F., & Thomas, H. (2011). Strategic Leadership in the Business School : Keeping One Step Ahead. Cambridge, UK: Cambridge University Press. http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
Watch “Dealing With Selfish and Manipulative People” https://www.youtube.com/watch?v=E-htCUyElV8Attend GPS Workshop: Cut Crease Fold 12/5/14
Executive Leadership
Goal: Learn how to empower team members and successfully present professional projects.
Read a chapter per night of Ayers, J. B. (2010). Supply Chain Project Management : A Structured Collaborative and Measurable Approach. Boca Raton: CRC Press.
http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
Watch “Roller Coaster Emotions; Keeping Them in Check!” https://www.youtube.com/watch?v=cpqd1egFgSYBegin LSAT Prep Class
Project and Team Management
Goal: To establish brand and to creatively define my business through mission and vision statements.
Read a chapter per night of Davis, M. (2009). The Fundamentals of Branding. Lausanne: AVA Academiahttp
://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
Watch “How To Build A Brand | Business Development Strategy” by Sammy Blindell https://www.youtube.com/watch?v=W2e42u8yEUM
Take Brand Building Basics course from www.lynda.com
Business Storytelling and Brand Development
Goal: To learn the finance principles involved with the entertainment industry.
Read a chapter per night of Estrada, J. (2011). The Essential Financial Toolkit : Everything You Always Wanted To Know About Finance But Were Afraid To Ask. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=356630&site=ehost-live
Watch “The Future of Financing in the Entertainment Industry?” https://www.youtube.com/watch?v=whw-Xjk8FtgTake Accounting Fundamentals course on www.lynda.com
Entertainment Business Finance
Goal: To enhance art of negotiating and learn how to effectively communicate my business needs.
Read a chapter per night of Billings-Yun, M. (2010). Beyond Dealmaking : Five Steps to Negotiating Profitable Relationships. San Francisco: Jossey-Bass.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308976&site=ehost- live
Watch “Negotiation Skills Top 10 Tips” https://www.youtube.com/watch?v=oy0MD2nsZVsTake Negotiating Fundamentals course on www.lynda.com
Negotiating and Deal-Making
Goal: To learn the steps involved in making an artist and the avenues to cultivate their talents.
Read a chapter per night of Beeching, A. M. (2010). Beyond Talent : Creating a Successful Career in Music. New York: Oxford University Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=361699&site=ehost-live
Watch “BandPage Google Hangout w/Mike Kaminksy - Founder of KMGMT Artist Management” https://www.youtube.com/watch?v=foEScPucZ1sTake Website Management for Musicians and Bands course on www.lynda.com
Product and Artist Management
Goal: To understand the basic laws governing the music industry and gain foundations for law school.
Read Wild, C. (2011). Electronic and Mobile Commerce Law : An Analysis of Trade, Finance, Media and Cybercrime in the Digital Age. Hatfield, Hertfordshire: University of Hertfordshire Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=370610&site=ehost- live
Watch “Music Industry Profile: Entertainment Lawyer and Author Don Passman” https://www.youtube.com/watch?v=KKjb_n4z6ocTake Music Law course on www.lynda.com
Advanced Entertainment Law
Goal: To learn most effective ways to distribute and publish music in light of new technical era.
Read a chapter per night of Kernfeld, B. D. (2011). Pop Song Piracy : Disobedient Music Distribution Since 1929. Chicago: University of Chicago Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=378641&site=ehost- live
Watch “A Beginner's Guide to the World of Self-Publishing” https://www.youtube.com/watch?v=UfwY2rI8qAcTake Self Distribution and Promotion course on www.lynda.com
Entertainment Media Publishing and Distribution
Goal: To learn how to successfully market my brand and artists through various forms of social media.
Read a chapter per night of Ryan, D., & Jones, C. (2009). Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=280320&site=ehost-live
Watch “Digital Marketing Bootcamp: Especially for Artists and Musicians” https://www.youtube.com/watch?v=XbmaHVzISqETake Content Marketing Fundamentals on www.lynda.com
Digital Marketing
Goal: To successfully create a business plan that will be ready to present to investors.
Read a chapter per night of Finch, B. (2010). How to Write a Business Plan. London: Kogan Page
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308122&site=ehost-live
Watch “How to Write a Business Plan” https://www.youtube.com/watch?v=QwlClWaR7DITake Small Business Secrets course on www.lynda.com
Business Plan Development
Industry Leaders
Antonio Reid 825 8TH AVE C-2LEVEL NEW YORK, NEW YORK
100197 (212)333-8000
Luis Herrera (818)577-4700 Luis.herrera@umusic.com
Isabelle Bertin-Baiilly (212)489-7400 Isabelle.bertinbailly@arista.co
m
Andre Young 2220 Colorado Ave Santa Monica, California
90404-3574United States (310) 865-1000
Todd Glassman 550 Madison Ave New York, New York 10022-
3211United States (212) 833-8000
Mel Lewinter (212) 833-8000 Mel.Lewinter@sonybmg.com
Current member of: Entertainment Networking Society Music Publishing Society Grammy U Pre-Law Society The Film Scene
Full Sail University Community
Artist Music Guild Membership
National Association of Record Industry Professionals
Music Business Association
Business and Professional Women’s Foundation
Future Organizational Membership
Characteristics of a Mentor
Sincere Believes in my goals
and gives real, doable advice on how to succeed.
Knowledgeable Has extensive
experience in the music industry and is willing to direct my path.
Reliable Prompt and keeps to
their word.
Sense of Humor Easier to remember,
relate, and communicate through humor.